AMIE

AMIE was engaged to develop the brand identity and packaging experience for Terraforma, a Los Angeles-based home décor brand deeply inspired by the intricate duality of volcanoes—a natural phenomenon that embodies both captivating beauty and raw intensity. The product packaging was meticulously designed using custom studio sketches and 3D renderings to deliver an exquisitely bespoke experience. Each material layer—from the wrap to the sleeve—was sourced with care from specialized locations across the globe, ensuring the ceramic pieces remained the focal point while offering unparalleled protection. To evoke a sense of history while reinforcing the brand’s subversive, contemporary aesthetic, we crafted print collateral inspired by vintage library card envelopes, social security cards, and archival documentation systems. This concept was thoughtfully extended to the product nomenclature, which was elegantly foil-stamped onto the box sleeves, merging timelessness with contemporary design. The Certificate of Authenticity cards contribute a personalized, high-art touch, requiring a specialized stamp and hand-signature by the artist.

Outtakes from our FW24 lookbook campaign for Principal's Daughter Creative Direction: AMIE Photography: Nicole Franzen Stylist: Brittany Albert

Building the modern pinnacle of luxury hospitality and elevating the concept for Artemìst Ibiza to new heights through experiential design. The Forever Key is designed to be a room-access apparatus and lasting keepsake made from solid sterling silver, embodying the essence of Artemìst—high luxury, discretion, and unparalleled craftsmanship. Every detail, from the key’s weight in hand to its intricate design, is a reflection of the exquisite experience that awaits within.

Identity, packaging, and collateral design for Naomi Langford, London-based fine jewelry brand. Naomi Langford is a certified GIA Gemologist, specializing in custom ring design and ethical gem sourcing. Before launching her namesake brand, AMIE was approached to create a complete experience for Naomi Langford’s private clients, carefully designing all touchpoints to craft a lasting, timeless impression. We meticulously refined every detail of the project—from the bespoke, hand-drawn emblem logo and the 'Rustic Rose' Pantone shade to the Japanese-made stock coating for the ring boxes—ensuring that every element came together to embody the luxurious essence of Naomi Langford’s brand. Services Provided: Branding & Identity Packaging Design Print Design Material Sourcing & Procurement Manufacturing Assistance

Brand identity and collateral for Innate Studio Innate Studio is a residential interior design and architecture firm based in New York. Their practice focuses on a comprehensive design approach that creates ‘Innately Livable’ spaces without adhering to a specific aesthetic. AMIE was appointed to design a brand identity that reflects the studio’s dedication to timelessness and functionality. Our team crafted both print and digital collateral that highlights the studio’s vision—a balance of delicate, refined beauty with intuitive practicality. Currently in progress for Innate Studio is a custom Wordpress site, which will launch later this year, rounding off the bespoke, end-to-end client journey.

Branding, visual identity, and decomposable packaging solution for slow beauty brand Ever Amid. Based in British Columbia, Canada, Ever Amid endures beyond the realm of luxury beauty, bridging function with art, and crafting handmade objects designed to spark pleasure and pause amid the chaos of our fast-paced, modern lives. Poured generously inside of handcrafted ceramic vessels are Ever Amid’s hero lip products, Ceremonial Protection Treatment and Nourishing Rouge Stain. Ever Amid’s beauty practices remain slow and sustainable, prioritizing environmental integrity and organic ingredients. AMIE partnered with Ever Amid to envision and create a brand identity rooted in softness, playfulness, and whimsy. We designed assets across logo, typography, and illustration, as well as advised on customer experience touchpoints. Pressed into the bottom of each porcelain vessel is the Ever Amid logomark, a harmoniously intertwined abbreviation that represents the perfectly imperfect moments of life, an ode to the brand’s ethos. Ever Amid desired for their packaging experience to be as environmentally conscious and harmless as possible while protecting their handcrafted ceramic vessels during shipping. Within our creative partnership, we advised on custom molds using a 100% natural material, which decomposes within 45 days of being placed in grass or soil.

Visual identity, print, and digital assets for Rachel Halvorson, Nashville-based interior design firm. We embraced two central themes in bringing this project to fruition: invitation and warmth. Every element of the brand is meticulously crafted to evoke a sense of comfort and welcome, mirroring the ambiance that Rachel and her team expertly cultivate in their designs. The color palette, featuring luxurious shades of green, cognac, and buttercream, complements the flower pot logo, which symbolizes the welcoming entryway of a home—the first touchpoint of hospitality. In architecture and interior design, doorways play a crucial role in shaping the flow and functionality of a space. We expanded upon this concept by incorporating geometric door motifs throughout the designs, evident in the custom envelopes, cards, and digital templates. These elements subtly echo the importance of entryways in creating inviting, harmonious environments.

As we continue to expand our services in the real estate and hospitality industries, we are thrilled to announce our latest partnership with Artemìst. We had the exciting privilege of strategizing the branding and designing the identity and guest experience touchpoints for this exclusive property. Artemìst, an invitation-only resort in the heart of Ibiza, Spain, epitomizes exclusivity and luxury. Nestled within a serene enclave, the resort boasts only ten opulent private villas, each meticulously designed to offer unparalleled comfort and sophistication. Catering to discerning high-profile guests, Artemìst ensures an exquisitely personalized five-star experience, enveloped in the utmost discretion and privacy.

Corporate identity for Fortune® – 'Forget the Odds.' Services provided by us: Naming, branding (strategy and positioning), visual identity, collateral and merchandise design, copywriting

Logotype for Bohème, Vancouver-based luxury womenswear line. Bohème's dedication to local production and sustainability is so impressive, and for the full 4 years that we've worked with them, they've never compromised on their ethos and values. Send us a message or email us at info@amieglobal.com to discuss beginning your project. We partner with both emerging and existing brands across fashion, art, culture, interiors, hospitality, and beauty.