ampliFI Loyalty Solutions

Loyalty programs are a strategic way for banks and credit unions to boost cardholder engagement and drive revenue. But having a loyalty program is only part of the equation. Marketing it effectively is what transforms it into a true growth engine. As ampliFI VP of Marketing, Nichole Mumford, puts it: "Nurturing consumer loyalty isn’t just about offering points and discounts. It’s about creating an emotional connection and personalized experiences that resonate with your audience. The best loyalty programs make consumers feel valued and understood, driving long-term engagement and advocacy."

Happy International Bank Day! We’re celebrating the essential role that banks play in supporting communities, driving economic growth, and empowering individuals on their financial journeys. Here’s to the teams behind every transaction, loan, and investment, working tirelessly to make a positive impact.

The holidays are the busiest spending season of the year. How are you helping your cardholders turn their points into presents?

Tomorrow is World Loyalty Giving Day! We believe in the power of generosity, especially during the holiday season. With our gift points feature, loyalty program members can share their earned points with friends and family, helping them reach their goals or simply giving them the gift of choice. In a world that’s always connected, nothing feels more personal than the ability to share rewards.

Today’s the day when wallets get a workout! Let’s celebrate Black Friday knowing that your cardholders are earning bonus points and scoring discounts while shopping for their loved ones (and maybe a little something for themselves). Here’s to maximizing rewards and making every purchase count.

Happy Thanksgiving! We are truly thankful for each of our clients, partners, and colleagues. From all of us at ampliFI, here’s to a relaxing, delicious, and well-earned holiday!

According to HubSpot, a 5% increase in consumer retention can lead to a revenue boost of up to 95%. That’s the power of loyalty! But how do you keep your consumers engaged? For financial institutions, the key lies in a holistic loyalty program. Our data shows that participants in these programs enjoy average retention rates up to 10% higher than non-redeemers. By actively engaging cardholders through loyalty initiatives, you foster stronger, long-term relationships that drive sustained loyalty and growth.

Why embrace Real-Time Rewards? Because today’s consumers value immediacy—and they’re bringing that expectation to every interaction. Offering on-the-spot, redeemable rewards not only elevates satisfaction and loyalty; it also taps into an immediate, tangible way to drive purchase volume. Swipe to learn more about our Real-Time Rewards offerings!

We understand the balancing act banks and credit unions face: staying competitive, boosting consumer loyalty, and keeping revenue strong. Today’s consumers want more than products; they want value from their financial partners. That’s why crafting a loyalty experience that fits their needs—and enhances your institution's unique offerings—can make a big difference. Our aim at ampliFI is simple: help you create loyalty programs that connect with consumers on a deeper level, sparking engagement and loyalty across your portfolio. With the right loyalty tools, cardholder relationships evolve from transactional to truly relational, encouraging exploration of other products and building loyalty in an organic, lasting way.

When it comes to loyalty programs, not all cardholders are alike. Some prefer the immediate gratification of cashback, while others are all about having the option of spending points now or later. So, how does this difference in preference impact your strategy?