Specializing in the exciting and dynamic market research and insights industry, Andre Marketing is a nimble team of experts who will make sure your company gets the attention it deserves. Our decades-deep understanding of this complex space, plus the personal connections we bring to the table, will help you reach your marketing goals. We are led by a set of identical twins with complementary skills to implement your best content marketing and thought leadership strategy. Michelle is a digital marketer who builds bridges between marketing efforts and sales results with an ROI-focused approach. Her background as an art director and designer helps to bring content to life, and further visually represent each client’s brand. Marie is a writer and public relations expert, with a wide range of experience creating all kinds of content to communicate client differentiators. As a long-time public relations executive, she understands how to promote and utilize each piece of content to garner maximum visibility among key target audiences. Backed by our loyal team of experts with specializations in all aspects of marketing, from social media to digital marketing and more, we provide a full-service offering at every stage of growth. Services include: Content Marketing · Content Development · Writing · Public Relations · Marketing Communications · Social Media · Design · Digital Marketing · SEO & SEM Reach us at marie@andremktg.com.
United States, US
Andre Marketing & Design reposted this
Market Research-Relevant AI Startups Join Rolfe William Swinton, VP - Data & AI Innovation and Partnerships at GfK - An NIQ Company, as he delves into various AI-driven tools and companies that are revolutionizing the market research landscape. Watch here > https://ow.ly/yuXx50UAQBi
Andre Marketing & Design reposted this
The latest release of the Logica Future of Money Study is here! This Future of Money highlight report explores how Americans are navigating economic uncertainty and adapting their financial strategies. Despite mixed views on the economy, with some feeling pessimistic and others cautiously optimistic, these shifting sentiments are reshaping behaviors around saving, investing, spending and working. https://hubs.ly/Q02_T7H-0 #FutureofMoney #MRX #MarketResearch #Insights #FinancialBrands #PersonalFinance #ConsumerBehavior
Interested in research-based musings from award-winning market research firm Alter Agents? Check out their new Substack page for articles from Devora Rogers, Nicole Steward-Streng and more to come! https://lnkd.in/gb_uzZUC #marketresearch #insights #consumerinsights #currentevents #mrx #consumerbehavior
Andre Marketing & Design reposted this
In this powerful episode of The Greenbook Podcast, Karen Lynch sits down with Women In Research (WIRe)’s Michelle Andre and Jessica Sage to uncover how WIRe is transforming women’s careers in market research and driving real change in the industry. If you’re ready to take your career to the next level and help create a more inclusive, empowering research community, this episode is for you! 🎧 Don’t miss out—listen now and get inspired! → https://hubs.ly/Q02Zds3V0
Andre Marketing & Design reposted this
🚀 Insights pros, take note: Voice of Market is here. With our latest innovation, Rival Technologies and Reach3 Insights are bringing conversational insights and best in-class panels together for the first time. What does it mean for you? 1. 100% frictionless panel access. 👥 We don't just connect you to panels—we manage the whole process, ensuring the right audiences and high-quality responses. 2. Completion rates as high as 85%. 📈 Mobile-first, conversational surveys engage your respondents much better than traditional survey formats. 3. A singular, easy-to-use research platform. 1️⃣ Cover all your research needs in one place. Ready to revolutionize your research? Watch the video below, and learn more: https://lnkd.in/gFdTz-ni #ConversationalInsights #insights #marketresearch
Andre Marketing & Design reposted this
Co-Founder, Data Quality Co-op | Experienced Strategy, Product and Executive Leader | Data + Consumer Insights
I wrote a paper (Reasons for Optimism) – it’s good. I know it’s a little long, but you should still read it! It's been a big year for market research: ESOMAR says the industry is now worth $142bn (230% growth from 2010!), and Gen AI has everyone obsessing over training data sets. Naturally, this makes quality the topic of the year. Whether it’s interesting LinkedIn convos (Marc Di Gaspero, Karine Pepin) or pledging to f*ck survey fraud IRL (Roddy Knowles), we’re all trying to figure out how to make data trustworthy in a world that needs it more than ever. But why is it still so hard to find and trust high-quality data? This dilemma - and "The Enshittification of Programmatic Sampling" (thanks Jonathan (J.D.) Deitch!) - got me thinking about the deeper reasons behind our quality issue. And despite all the challenges, I think there are serious reasons for optimism. So...I wrote a paper: "Reasons for Optimism Despite Persistent Market Failures." At a high level: - Buyers can't verify quality before purchase. - Sellers can't prove they're better - Everyone's stuck in a prisoner's dilemma - where improving quality risks revenue if our competitors don't follow. Other industries have figured it out before - think credit ratings, insurance risk or digital ads. The secret? Transparency, aligned incentives, and independent quality/risk measurement. That’s why we built Data Quality Co-op. Together with our early clients, partners, and investors, we’re creating the tools and standards to ensure better decisions and a thriving insights ecosystem. Curious how we’re thinking about the future of 1st party data? Read my paper here: https://lnkd.in/gDZZtSxM And let me know what you think. We need big ideas and bold solutions - the opportunity ahead is too exciting to play it safe.
Andre Marketing & Design reposted this
What Does Leadership Look Like Today and Tomorrow with Crispin Beale, Insight250 How can we celebrate the innovators and leaders in Market Research? Join us for our new “Insights & Innovators” podcast with Crispin Beale, CEO of Insight250 and Group President of Behaviorally, who has created the main platform for identifying these leaders. MRII Board Member Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insights 250 works and how important it is for driving innovation and leadership in the industry. 🎧 Listen here: https://lnkd.in/gFyaicuM or on your favorite podcast streaming platform. #MarketResearch #Innovation #Leadership #Insights250 #Podcast #IndustryLeaders
Andre Marketing & Design reposted this
The latest wave of our consumer study with OpinionRoute shows that 7% of the population has used GLP-1 medications specifically for weight loss. As this group expands, their shopping and behavioral changes could present marketplace risks for food and beverage manufacturers. GLP-1 users are eating less overall and shifting toward healthier eating habits. They also share that they are focusing more on home-cooked meals and increasing their intake of whole foods and protein-rich options. This presents a huge opportunity to use consumer research to innovate, the right way, and meet the needs of this growing population. Learn more: https://hubs.la/Q02T-DFq0 #MRX #MarketResearch #Ozempic #ConsumerBehavior #Insights #FoodandBeverage #BrandStrategy
Andre Marketing & Design reposted this
Register now to participate in the new MRII Data Analysis Award, brought to you by Infotools, Insights powered by Harmoni. This is your chance to win $2500 USD and showcase your data analysis skills! 🏆 https://lnkd.in/gDifNufi To enter, you’ll use real data from the New Zealand International Visitor Survey, and the power of the Harmoni by Infotools platform, to tackle one of three business challenges. Impress us with your analysis, creativity, and clear presentation for a shot at the top prize! Key details: 💰 First Place: $2500 USD 🎓 Runner-up: Free Principles of Market Research course 📅 Register by Nov 1, 2024 | Submit by Nov 10, 2024
Andre Marketing & Design reposted this
What Makes Research Talent More Agile? 📣 NEW PODCAST 📣 For research companies to succeed, they need to be willing and able to disrupt themselves. That’s where more agile talent comes in. They are willing to learn, experiment and go beyond what’s working today. Join Katie Gross, President at Suzy, as she talks with Ryan Barry, President of Zappi, to discover what he looks for in new talent and how he supports his team. https://lnkd.in/gAVYb3_6 Spotify: https://lnkd.in/gBE4E6vC