Anteriad

B2B marketing is constantly evolving, meaning growth strategies that worked yesterday might not work today. So what can you do to stay one step ahead? 🤔 Data, innovation, and authenticity are key to any strategy for a "Growth Guru". Our latest blog lists the steps you can start taking today to adopt robust data strategies, foster a culture of innovation, and maintain authenticity while taking advantage of the power of AI. 👇 #B2BMarketing #GrowthMarketing #Data https://hubs.ly/Q032C3RL0

Anteriad is proud to have been named one of the 2025 Best Places to Work in Westchester by 914INC., which comes alongside Anteriad’s national certification from Great Place To Work US for the third consecutive year! 🎉 “At Anteriad, our people are our top priority, which makes this honor particularly gratifying. We’re thrilled to kick off 2025 with an acknowledgement that reflects our people-focused culture, which allows us to deliver exceptional results for our customers."- Rob Sanchez, Anteriad CEO. Read the full story here 👉 https://lnkd.in/dYdCCGAu

Events have always been a cornerstone in B2B marketing offering a unique opportunity to learn, network and generate fresh ideas.   In this latest Forbes Communications Council article, Anteriad's SVP Marketing Dee (McKiernan) Blohm lays out 6 steps to event success in 2025. ✅ #B2BMarketing #B2BEvents https://lnkd.in/dDk2sp4g

When our Marketing Team shifted focus to a cross-sell and upsell approach, Forrester helped Nikki Candito, our VP Integrated Marketing and her team to improve its communication and partnership with sales to drive meaningful change. By improving communication with sales and interpreting buying signals, we’ve added rigor to our measurement and can now quantify success in terms of deal velocity, deal size, and more. 📽️ 🔗 https://lnkd.in/d-UjRfxG #IntegratedMarketing #B2BMarketing

Looking for your next challenge? Anteriad is proud to be Certified by Great Place To Work US and we're hiring across the US and our global locations! We’re looking for teammates who dream big and go the extra mile. If that describes you, check out our open vacancies 👇 https://hubs.ly/Q031_BK20 #GreatPlaceToWork #MarketingJobs #GlobalOpportunities

At Anteriad, we're data-obsessed marketers, and we're diving into the new year with a renewed focus. Our resolutions? To elevate campaigns and embrace the power of data precision marketing. 🎯 Our VP of Integrated Marketing, Nikki Candito shares some inspiration to help you get started with your own marketing resolutions! 4 marketing resolutions of a data-smitten marketer https://hubs.ly/Q031SJxx0 #DataDriven #PrecisionMarketing #IntegratedMarketing #B2BMarketing

B2B marketing in 2025 is set to evolve, and our CMO, Lynn Tornabene, has shared her insights in EMARKETER's latest trends report. 📄 Here are the key takeaways: ✔️First-party data will be essential, and ethical practices must be prioritized. ✔️Striking a balance between automation and personal touchpoints is crucial. ✔️Marketers who embrace innovation and authenticity will lead the way in this AI-driven era. You can access the full report at the link below!  https://lnkd.in/dpkGYrUy  #B2BTrends #AI #DataStrategy

New year, new marketing goals! 🎯 SVP of Marketing Dee (McKiernan) Blohm features in the latest Forbes Communications Council article, sharing insights on key marketing objectives for 2025. 🌟 See how industry leaders are aligning their strategies to drive growth, foster innovation, and to #GetInFront this year.💡 https://lnkd.in/dhgKwsV9

Feliz Día de Los Reyes! ✨🎉 Today, as we celebrate Día de los Reyes from our Madrid office, we reflect on the values this day represents: generosity, gratitude, and bringing joy to others. Just like the Three Kings are spreading joy with their gifts today, we’re dedicated to bringing the gift of fantastic service and creative B2B marketing solutions to our amazing clients and partners! 👑

Creating a demand strategy that drives measurable results takes thoughtful planning and execution. That’s why we’ve put together a handy checklist to help you get started. 📋 From setting clear, actionable goals, identifying the right audiences and channels, to integrating intent data for better targeting, our checklist has you covered whether you’re launching a new campaign or refining your approach. ✔️ 👉https://hubs.ly/Q030ZHD_0 #B2BMarketing #DemandStrategy #MarketingPlanning #LeadGeneration