Aqfer

As AI models become more sophisticated, more data is required to feed them. Enter Retrieval Augmented Generation (RAG) – a game-changing innovation that is poised to revolutionize the way we think about data utilization in AI. Learn more about this emerging technology, the the Aqfer approach to RAG: https://hubs.ly/Q02Z2btn0 #RAG #AI #ML #artificialintelligence #datatech #datalayer

As AI models grow more advanced, they need to be fed more and more data. Traditional data retrieval methods have struggled to keep up. Enter Retrieval Augmented Generation( RAG). This game-changing innovation is poised to revolutionize the way we think about data utilization in AI. Learn more in this great piece written by Aqfer's resident AI expert Ross Williams: https://lnkd.in/es9_rMJb #RAG #AI #artificialintelligence #dataretrieval #datatech #datalayer

Take a 10-minute survey on your marketing priorities for 2025 and get entered to win a $250 gift card! We need your help understanding the future of the digital marketing landscape. Got 10 minutes to spare? https://hubs.ly/Q02YT1PJ0 #survey #marketingdata #martech #adtech #datatech #futureproof #datadriven #datapowered

🎉Today, November 8th marks a significant industry milestone – the 25th anniversary of the announcement of the Network Advertising Initiative (#NAI). In 1999, along with industry pioneers Dave Zinman, Lynn Chitow Oakes, and Elizabeth Wang, Daniel Jaye took the first steps in shaping privacy standards in digital advertising. At that time, the internet was exploding with new opportunities, and their goal was to find a balanced way to support personalized advertising while respecting user privacy. The NAI’s early days were filled with determination and a shared vision that data-driven advertising could serve both consumers and advertisers responsibly. It became a foundational effort that shaped policies and technologies in our industry, establishing principles that are now cornerstones of digital advertising and consumer trust. Over the years, the impact of the NAI has been profound. It’s a legacy that speaks to how we, as an industry, must continually adapt, innovate, and remain accountable to the consumers we serve. Today, the group is incredibly proud of what they started and inspired to continue building on this legacy at Aqfer, fostering secure, efficient data collaboration that respects user privacy. Here’s to the next 25 years of innovation and trust in digital advertising! Learn more here: https://lnkd.in/eXS5rijg

We wanted to close out the week with some good news - our colleague Mark Sneathen has become the Chief Growth Officer for Aqfer! This move underscores our commitment to enhancing customer value, accelerating growth, and scaling our market-leading solutions across the martech, ad tech and data tech landscapes. Read more about it here: https://lnkd.in/gpe22WP4 Congratulations Mark!

Ever wonder how out-of-home (OOH) advertising got so smart? 🤔 Let us share an incredible transformation story! We're excited to highlight how we at Aqfer helped Clear Channel Outdoor revolutionize their OOH advertising game. TL;DR: it involved many, many billions of data points and some very cool tech. Imagine activating billions of data records, managing diverse data sources, and delivering timely audience insights. So, CCO teamed up with Aqfer, and together, they’ve unlocked a new level of data potential. Here’s how Aqfer helped make it happen: 🔹 Data at Scale: Handling billions of records was just the start. Aqfer’s solution seamlessly integrated CCO's various data streams, allowing them to connect all the dots and keep that data fresh, relevant, and ready to go. 🔹 Real-Time Audience Targeting: Aqfer’s advanced processing made it possible for CCO to tap into timely, actionable insights, enabling them to match the right message with the right people. This isn’t just data processing; it’s smarter targeting that elevates ad effectiveness across the board. 🔹 Efficiency with an Edge: By automating and optimizing data operations, Aqfer enabled CCO to speed up campaign deployment and sharpen their competitive edge in the OOH market. This partnership is more than a tech win—it’s a testament to what happens when the power of data meets the vision of innovation. Want the full story? Check out the case study (link in comments) to see how Aqfer helped transform CCO’s approach to data activation. What's your take on the future of data-driven OOH advertising? Let's discuss below! 👇 #OutOfHomeAdvertising #DataActivation #ClearChannelOutdoor #Aqfer #AdTech #AudienceInsights #MarketingTransformation #OOH

Straight from the desk of Aqfer CEO Daniel Jaye - a deep dive into the the hidden costs of Spark for #bigdata processing. TLDR; These are the areas where Spark drains and drags your resources: 1. Development & time complexity: Development teams often underestimate the time it will take to get their applications running on Spark at production scale. 2. Over-provisioning for reliability: To ensure your job doesn’t fail mid-process, you’ll likely overprovision resources, adding unnecessary costs. 3. Murphey's Law in the cloud: When something goes wrong with Spark, you’re often stuck diagnosing the problem and rerunning the entire job, costing you both time and money. Interested in reading more? Click below ⬇️ https://lnkd.in/eevmWRYv #datacloud #cloudcomputing #spark #dataprocessing #datatech #techtalk #cloudtechnology

Great read written by Jeffrey Storan, Aqfer’s SVP of Product and Services. In this post, Jeff shares everything you need to know about MicroBatch (µBatch) Processing. This game-changing approach to data handling is set to transform how marketers interact with their data streams. Click below to learn about µBatch processing, and how it works within Aqfer. https://lnkd.in/eDQd-NpF #bigdata #dataprocessing #µBatch #datatech #microbatch #martech

Check out this great guide to finding a data management partner, written by our friends at Versium. A few things to looks for: ✓ Integration with tools in your tech stack ✓ Ability to produce real time data insights ✓ Advanced analytics and data modeling capabilities ✓Staying one step ahead of privacy and security trends & guidelines. Read more: https://hubs.ly/Q02TDsYl0 #bigdata #analytics #datascience #datamanagement #dataprocessing #datatech #martech #adtech #datatech

Time is running out! Only two days left to vote in the 2024 TMW 100 awards! We're incredibly grateful to all our friends and customers who have already cast their votes for Aqfer. Your support means the world to us as we strive to champion innovation in the global marketing technology industry. If you haven't voted yet, there's still time! We'd be honored to have your support: https://hubs.ly/Q02RVjtf0 (We're just a short scroll down) Last year, we placed 57th on the inaugural list. With your help, who knows how far we can go this year? Thank you for being part of our journey! #tmw100 #awards