Archer Education

At Archer, we believe you know your institution best. That's why we developed our Online Growth Enablement approach: you can scale your enrollments, build your team’s knowledge, and stay in control of what matters most.

'Tis the season of gratitude and we are so grateful for this month's Archie award winners! 💙Congratulations to Rebekah, Margaret, Liz, Justina & Jensen! We appreciate all that you do. 🏆

The Archer team is going to UPCEA MEMS and talking enrollment marketing strategy with a few of our partners. 👉 Cracking the Code on SEO with California State University, Northridge 👉 Building Online Marketing & Recruitment with University at Albany 🍺 Join us for happy hour — DM Brian Messer or Cat Hammett, MBA if you're going to Philly!

Are you stuck in a "Groundhog Day" cycle at work? It's time to break free! 🚀 Our latest HEMJ article features {{linkedin_mention(urn:li:person:mFQY_dCRPg|Melanie Andrich, MBA)}} and explores how the Hoshin Kanri Strategic Framework can help your team move beyond the day-to-day grind and build a multiyear growth road map. Learn more: https://lnkd.in/eD2ZHaaY

Blessing your feed with another bonus episode from #AMAHigherEd! 😎 Join Maya Demishkevich and Brian Messer live from the conference floor in Las Vegas, discussing how AI can improve community college onboarding for adult and first-generation students. Catch the episode here: https://lnkd.in/gW5p7c5i #HigherEd #CommunityColleges #AMA #Marketing

In the creative world, AI-driven work is a big conversation, with Midjourney taking the lead for image generation. Josh Pittman, Art Director at Archer Education, shares his thoughts on using AI in the creative process as a tool, not a replacement for creative exploration and execution. 💡✏️ 1. Contrary to popular belief, Midjourney isn’t great for rapid prototyping. It can miss the high-concept nuances that are important for early-stage creative development. Instead of prototyping, when appropriate, he uses it for later stage adjustments or complementing existing visuals. 2. The visuals lack authenticity. The small details often feel slightly off, giving an uncanny valley-type of feeling for the viewer. 3. It’s murky waters legally. Copyright can limit its use in client campaigns. 4. It’s not always a time saver. Fine-tuning visuals can sometimes take longer than traditional methods, especially for projects needing detailed accuracy, like higher ed ads. Pittman’s best practices? Use AI sparingly for branded work. Layer it with real photography to maintain authenticity. For non-branded campaigns, it’s great for certain types of experimental visuals. Ultimately, tools like Midjourney are powerful additions to the creative process, but that’s all they are — tools, not replacements for strong creative that tells a story. For any piece of creative, make sure you’re primarily focused on who you are, what you’re trying to communicate and who you are communicating that to.

Ready to elevate your institution’s online learning strategy? 📈 Archer’s VP of Digital Marketing, Erik Edmonds, shares why focusing on your strongest programs—by adding targeted concentrations or related degrees—can boost enrollment and enhance marketing efficiency. Dive into his insights in our latest HEMJ article! https://bit.ly/3UG39HB

Headed to #AMAHigherEd next week? Brian Messer and Raymond Martinez would love to chat building in-house operations, sustainable enrollment growth, and organic strategy.

Cheers to our October 2024 Archie Award winners! 🌟 Your dedication and hard work uplift our team and inspire us all. Thank you for everything you do to make a difference each day! #CherishTeamwork

In our latest HEMJ article, Brad Gibbs, Chief Growth Officer at Archer Education, dives deep into the future of online learning and how universities can stay ahead of the curve. 📈 As online education continues to grow in quality and respect, it’s crucial for institutions to integrate their online and on-ground programs into a seamless experience. Learn more about how adopting a “One School” approach not only enhances the student journey but also simplifies operations, reduces costs, and strengthens brand consistency across the board. 💻🏫 https://bit.ly/3C1eony