Associated Wholesale Grocers

Today we remember Rev. Dr. Martin Luther King, Jr., a visionary leader and civil rights legend. The vision, the sacrifice, and the impact of Dr. King goes far beyond a single group of people. It’s the template for how we engage one another. How we serve one another. How we bring unity and prosperity for all in the face of, and not because of, our differences.

Throughout Store Brands Month, we’re featuring AWG member retailers who excel at showcasing AWG Brands. Town & County Super Market took its Best Choice Truckload Mega Sale to the next level with in-store displays, eye-catching signage, a social media campaign, and advertising. By combining seasonal deals with marketing and advertising support, the store group was able to orchestrate a significant selling event that resonated with consumers and featured AWG Brands. Great job, Town & Country! #storebrandsmonth #privatebrands #AWGBrands #retailexcellence PLMA - Private Label Manufacturers Association

We’re thrilled to see our valued member, Crest Foods, featured in The Shelby Report! A grocery establishment in the Oklahoma City metro community for almost 80 years, Crest Foods knows what it takes to develop loyalty and trust among their customers, and it’s not flashy advertisements and gimmicky slogans. According to President Bruce Harroz, “we just work hard and hopefully get some good results.” We’re proud to support Crest Foods in their journey and look forward to their continued success. Read the full story here: https://lnkd.in/eGdEMRis

January is National Human Trafficking Prevention Month. The U.S. Department of State estimates more than 27 million people around the world are victims of human trafficking at any given time, including both forced labor and sex trafficking. AWG is committed to support and partner with Truckers Against Trafficking (TAT), a non-profit organization dedicated to discovering and disrupting crimes of human trafficking. We have trained our drivers and sales teams; encouraged our transportation partners to join; and distributed awareness posters, stickers and wallet cards. In 2023, AWG wrapped three of its trailers with TAT graphics to help promote the cause. AWG believes in this cause, is committed to help raise awareness and visibility, and see an end to human trafficking. TAT provides several services and tools to increase visibility and awareness of the crimes of human trafficking, many of which may be happening all around us. Services provided include: 🚛 Free training on how to recognize and report human trafficking 🚛 Speaking at trade shows across the country 🚛 Working with eyes and ears on the road (law enforcement, truck drivers, bus drivers and companies) 🚛 Free merchandising (posters, wallet cards, window stickers, smartphone app) More than 2 million people have already been trained. You don’t have to be a truck driver to go through training. Anyone can do it! If you would like to be a part of this mobile army and raise awareness through TAT, you can register, take the class and get certified by clicking this link: https://lnkd.in/ek63tGcS

In celebration of Store Brands Month, we’re highlighting the team that makes AWG Brands such a success! The AWG Brands Sales & Field Team consists of more than 50 professionals focused on helping member retailers drive sales. This team helps make AWG’s food shows and seasonal selling opportunities a success. In addition, they assist in executing merchandising and marketing support, business reviews, and strategic planning. A huge thank you to this team for all their hard work! #storebrandsmonth #privatebrands #AWGBrands PLMA - Private Label Manufacturers Association

As the demand for gluten-free and grain-free options continues to rise, Clearly by Best Choice Coconut and Almond Flours are the perfect additions to any product offering. These nutrient-dense, versatile flours cater to the growing consumer interest in gluten-free, low-carb, and high-fiber diets. ✅ Almond Flour: Ideal for a range of applications from cakes and cookies to savory dishes, almond flour is a direct 1:1 replacement for traditional flours in most recipes. With its healthy fat content, it’s an excellent option for value-added bakery products. Adjustments to wet ingredients may be necessary due to its unique texture. ✅ Coconut Flour: Known for its mild, naturally sweet flavor, coconut flour is an excellent choice for consumers focused on blood sugar stability and digestive health. Since coconut flour absorbs more moisture, it’s crucial to use a ratio of 1/3 cup per 1 cup of all-purpose flour and increase binding agents (such as eggs) to achieve the best texture. Both of these alternative flours are growing in popularity and can be used to meet the demand for healthy, gluten-free products. Learn more about how Clearly by Best Choice flours can enhance your product offerings and attract health-conscious consumers. 🔗 https://lnkd.in/dXWrnRqa #NationalGlutenFreeDay #BakingSolutions #GlutenFreeProducts #CoconutFlour #AlmondFlour #ClearlybyBestChoice

Welcome our newest talented team members. They joined AWG in December and we wish them best of luck in their new positions! Make us your best choice and become a part of the team. Click here to learn more and apply now! >> awginc.com/careers #AWG #NewHires #BestChoice

Please join us in celebrating the recent achievement of our AWG teammate for December. We extend our best wishes for success and ongoing growth in their new roles! Interested in advancing your career? Click here to learn more and apply now! >> awginc.com/careers #AWG #AWGProud #BestChoice

AWG Brands has big plans for 2025 and AWG Brands Product Manager Tyler Olinger is in the studio to tell host Sean Kosednar all about them. Subscribe today and never miss an episode! Grocer Pod is available on Apple Podcasts, Google Podcasts, Spotify, or wherever you get your podcasts. Subscribe to Grocer Pod on Apple Podcast: https://apple.co/41Apw1S

In honor of Store Brands Month, we’re highlighting AWG member retailers who provide quality and value to their shoppers with AWG Brands. Through a suite of digital marketing tactics, Price Chopper excels at communicating not only the value of AWG Brands, but also how to utilize products. Whether it’s with digital coupons, recipes, or special promotions, Price Chopper builds brand and store loyalty by connecting AWG Brands with shoppers. What are your favorite ways to connect with store brands? #storebrandsmonth #privatebrands #AWGBrands #retailexcellence PLMA - Private Label Manufacturers Association