It's been quite a journey!
This is a somewhat personal post, so bear with me. Today I'm consumed by immeasurable pride for the Atlas Primer team who, since 2020 and despite numerous challenges, has stayed true to the vision that a significant platform-shift was coming. And now everyone else sees it too. Voice interfaces are the future. Earlier this week I attended a seminal event arranged by almannaromur.is and nyskopunarstofa.hi.is, which marks the Icelandic government's escalated efforts to preserve the Icelandic language and ensure Iceland remains competitive, as AI keeps eating the world. Thank you for having me Lilja Dögg Jónsdóttir and Ásta Olga Magnúsdóttir, it was delightful event! And Hulda B Kjærnested Baldursdóttir, thank you for the help and for talking about Atlas Primer! At the event I learned more about some of the amazing research happening in this space and is spearheaded by people like Jón Guðnason, Eydis Huld Magnusdottir PhD, Anna Björk Nikulásdóttir, and Vilhjalmur (Villi) Thorsteinsson. Please check out their astonishing accomplishments. As research turns into infrastructure, companies like Atlas Primer are ready to build new and exciting products on top of it. But it hasn't always been easy building voice applications. When the team and I started out, the technology just wasn't there yet, which resulted in poor user experience. At that time, most of us were already mildly traumatized after talking to Alexa or Siri, not to mention website chatbots, and Clippy, the notorious MS Office assistant. But now we have things like ChatGPT Advanced Voice Mode, and what sounded like science fiction to most people just a year ago, is now an app on your phone. Today, anyone can make an engaging voice interface, but there's a profound difference between voice-enabled apps that just scratch the surface of what's possible, and voice-first apps like Atlas Primer that are truly transformative. Just consider the mobile-enabled incumbents that were displaced by Uber's mobile-first approach that fully utilized a new paradigm. We're now seeing more and more founders and builders adopting voice interfaces, like Jon Gunnar Thordarson and Stefán Baxter who are making amazing things. I recommend you reach out to them to learn how they're on track to dominate their respective market niches. By the way, if you're wondering how to spot companies like Atlas Primer, Jón's Bara tala, and Stefán's Snjallgögn early on, feel free to reach out to Bala Kamallakharan who was one of the first investor in all three, and one of the first subscribers to my vision of voice-enabled education. I'll leave you with a recording from 2020 where I demo Atlas Primer on Live TV (at 3m12s left). Doing a live demo with a product that was in development and built on technology that was still in its infancy was borderline reckless. Yet somehow, we survived it and here we are today, at the cusp of what is perhaps the most profound technological, societal and behavioral shift of our lifetimes.