Augurian

Is your ad CAC climbing higher than you'd like? 📈 Imagine slashing it by 60% 𝘢𝘯𝘥 doubling your returns. That’s exactly what our Paid Media team achieved for a client. Here’s how we did it: Our client’s top priority is maximizing ROAS and new customer acquisition. They were previously capped at 2x ROAS with a hefty $100 CAC. Enter Meta’s Advantage+ Shopping Campaigns (ASC). We loaded it with high-quality audience data and fine-tuned our setup to balance new customer acquisition and high order values—without sacrificing overall revenue. The result? 𝟱𝘅 𝗥𝗢𝗔𝗦   $𝟭𝟬𝟬 -> $𝟯𝟲 𝗖𝗔𝗖 Helping clients crush their growth goals never gets old. Stuck with your paid media results? Let’s get you back on track. 👉🏼 https://lnkd.in/g79WJBAv

Two Days In A Row, Welcoming Someone New To Augurian!!! We’re excited to welcome Steve Sworsky! Steve is a new Manager of Paid Media! After a decade of teaching, he transitioned into digital marketing in 2019 and has since become a pro at paid search, social, and programmatic advertising. His passion for strategy and experimentation makes him a perfect fit for our team! Fun fact: Steve is an ultramarathon runner and a world flag expert—ask him to name one! 🌍🏃♂️ Learn more about Steve here: https://lnkd.in/gBcpwuRn Join us in welcoming Steve to the team! 👏 #CultivateGrowth #DriveSuccess

When was your last SEO audit? Did it cover these key areas? If your SEO audit only scratches the surface, you might miss serious opportunities to improve your rankings. A thorough audit is like a health check-up for your website, and there are a few key areas you 𝘯𝘦𝘦𝘥 to dig into: 🔍 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻: • 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗘𝗢: Is your website fast, mobile-friendly, and easy for search engines to crawl? These factors can make or break your rankings. • 𝗢𝗻-𝗽𝗮𝗴𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Are your keywords placed correctly, and is your content structured to please Google 𝘢𝘯𝘥 your audience? This is essential for boosting visibility. • 𝗕𝗮𝗰𝗸𝗹𝗶𝗻𝗸 𝗽𝗿𝗼𝗳𝗶𝗹𝗲: Quality beats quantity. Are the links pointing to your site from trustworthy, authoritative sources? A strong backlink profile is crucial for ranking higher. • 𝗨𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: How easy can visitors navigate your site? A bad user experience can drive people away, which can help SEO and conversions. We’ve helped clients uncover hidden issues in these areas, significantly improving rankings, traffic, and conversions. Where to start or what else to include in your next audit? We’ve broken it all down in our detailed guide: https://lnkd.in/gHra5yjb Tell us how often you run full SEO audits!

🚨 Augurian News Flash 🚨 We’re thrilled to welcome Shay Luna Guldberg to our team, as our Director of Growth! Shay has spent years as an in-house marketing leader, driving digital strategy, brand growth, and customer engagement. Now, she’s bringing that experience—along with her incredible professional and personal network—to help Augurian expand and thrive! We’re so excited to have her on board! Learn more about Shay here: https://lnkd.in/gypMEwde #CultivateGrowth #DriveSuccess

Running paid ads for niche product launches can feel impossible. Digi International, a leader in IoT, faced this exact challenge. With high costs per lead and a specialized audience, their team was close to dropping social ads for product launches altogether. But we saw an opportunity to turn things around. Here’s how we helped Digi run successful paid ads in their niche: • 𝗥𝗲𝗮𝗰𝗵𝗲𝗱 𝗽𝗿𝗲𝗰𝗶𝘀𝗲 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀: We used Digi’s CRM data with LinkedIn’s predictive audience feature to zero in on high-quality leads.   • 𝗪𝗲 𝗮𝗱𝗱𝗿𝗲𝘀𝘀𝗲𝗱 𝗸𝗲𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝗰𝗲𝗿𝗻𝘀. Security compliance is critical in Digi’s market, so we made it a focal point in the ads.   • 𝗘𝗻𝗴𝗮𝗴𝗲𝗱 𝘃𝗶𝗲𝘄𝗲𝗿𝘀 𝗾𝘂𝗶𝗰𝗸𝗹𝘆: Our carousel format showcased multiple products, keeping the ads informative without overwhelming. The impact?   🚀 𝟲𝟲% 𝗢𝘃𝗲𝗿 𝗠𝗤𝗟 𝗚𝗼𝗮𝗹   💸 𝟱𝟳% 𝗟𝗼𝘄𝗲𝗿 𝗖𝗣𝗟 With this success, Digi met its MQL goals and gained the confidence to expand digital marketing efforts for future product launches. Want to see the full story? Check out the case study: https://lnkd.in/gGjcuYYD What’s been your biggest hurdle with paid media for product launches? Let’s chat in the comments! 👇

Struggling to make your Google Ads budget stretch further? Many businesses feel the pressure of limited budgets, but smart budget allocation can make a huge difference in getting more from your ad spend. 💡 𝗛𝗲𝗿𝗲’𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗯𝘂𝗱𝗴𝗲𝘁: - 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Focus your budget where you see the best results—don't spread it too thin. - 𝗨𝘀𝗲 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗯𝗶𝗱𝗱𝗶𝗻𝗴: Let Google’s machine learning help you get better results with less manual effort. - 𝗧𝗲𝘀𝘁, 𝘁𝗲𝘀𝘁, 𝘁𝗲𝘀𝘁: Regularly experiment with new strategies to see what drives better ROAS without raising costs. By making these adjustments, we’ve helped our clients stretch their ad dollars further, driving more clicks and conversions without increasing their budget. Want to dig deeper into how to optimize your Google Ads budget? We break it all down in our latest guide: https://lnkd.in/gUaSKqRD How do you manage your Google Ads budget?

Many brands are overlooking a critical metric for paid media. Share of Voice. Don’t be one of them. In paid search, it’s easy to focus only on CPC and ROAS. But if you’re not tracking Share of Voice (SOV), you’re missing out on a big part of the picture. 🔍 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗦𝗢𝗩, 𝗮𝗻𝗱 𝘄𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿?   Share of Voice shows how visible your brand is compared to competitors. It tells you how much of the conversation your brand owns in your market. Here’s why it’s important: - 𝗞𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝘀𝘁𝗮𝗻𝗱: SOV shows if you’re leading or lagging behind your competition. - 𝗦𝗽𝗼𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: It highlights where you can push ahead and capture more market share. - 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘆𝗼𝘂𝗿 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱: By focusing on SOV, you can make sure your budget is going toward beating the competition, not just lowering CPC. At Augurian, we help our clients track and improve their SOV. As a result, they get more visibility, better CPC, and stronger ROAS. Want to know how to calculate your Share of Voice and start winning more market share? Check out our step-by-step guide: https://lnkd.in/gmWYdkEc Is SOV part of your paid search strategy? If not, let’s talk!👇

Want to see what it takes to grow revenue by 55% YOY via SEO? It goes far beyond on-page SEO. When Smartpress, a national online printing service, shifted from B2C to B2B offerings like booklets and brochures, they needed a solid SEO strategy to grow their B2B market share. That’s where we stepped in. Here’s how we did it: • 𝗙𝗶𝘅𝗲𝗱 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗶𝘀𝘀𝘂𝗲𝘀: We identified key problems, such as XML sitemap errors, rendering issues with custom JavaScript, and internal link overload, that were holding back search engine visibility. • 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: The navigation was overloaded with links, pulling attention away from priority B2B products. We streamlined it to focus on their most important offerings. • 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: We improved the thin content on product landing and detail pages, ensuring they met search engine quality standards and engaged users more effectively. By tackling these issues, we helped Smartpress improve its organic search performance, boost visibility, and drive serious business growth. Want to learn more about how we did it? Check out the full case study here: https://lnkd.in/gWx6fZkb What technical SEO challenges have you faced? Let’s chat in the comments!👇

Too busy to dive into every page detail? Yet… the results matter more than ever. We helped an SEO client improve their conversion rates by 40% with a few simple adjustments. Here's what made the difference: 1. 𝗪𝗶𝗱𝗲𝗻𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Increased readability. 2. 𝗦𝗵𝗶𝗳𝘁𝗲𝗱 𝘁𝗵𝗲 𝗖𝗧𝗔 𝗛𝗶𝗴𝗵𝗲𝗿: Reduced user friction. 3. 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗲𝗱 𝘁𝗵𝗲 𝗙𝗼𝗿𝗺: Made it easier to find and complete. Basic? Maybe. Effective? Absolutely. Think of it like a restaurant menu: If it's cluttered, you're less likely to order—or even stay. In a busy restaurant, a clearer, streamlined experience can mean the difference between a visitor and a conversion. The true value? Ideas in action. Without execution, even the best strategies are just… ideas. The result? Not only did conversions jump by 40%, but overall conversions skyrocketed by 117%! 🚀 If this is the type of improvement you’re looking for on your site, consider an expert check-up. Free SEO diagnostic available—click below to secure yours. 👉🏼 https://lnkd.in/g88KqRPu)

If your analytics aren’t driving decisions, you’re losing ground fast. Data is more than just numbers—it’s the backbone of decision-making. But if your marketing analytics aren’t actively shaping your strategies, you’re falling behind. 🔑 Here’s the harsh reality: Many businesses gather data but never use it to drive real action. That’s like having a map and refusing to use it while you’re lost. The companies that win? They’ve mastered turning their data into clear, actionable insights. Here’s why your analytics should be leading the charge: 1. Better Targeting: Use data to refine your audience and tailor campaigns that resonate. 2. Increased ROI: Analytics helps identify what’s working—and where to invest. 3. Adaptability: In a fast-changing market, data helps you pivot quickly when needed. 💡 Don’t make the mistake of underutilizing your data. You’re sitting on a goldmine of insights that could boost your performance—if you know how to dig deep and extract what matters. Here’s the kicker: If your competitors are making data-driven decisions and you’re not, they’re gaining an edge while you’re stuck playing catch-up. It’s time to stop reacting to changes and start predicting them with the power of analytics. Pro Tip: Build an analytics process that not only measures results but also drives strategic decisions. That’s how you stay ahead. 💬 What’s your analytics process like? How often do you use data to drive decisions? 👉 Ready to take control of your data? Learn more about how to build a marketing analytics process that actually works: https://lnkd.in/gCnnrWhw