Augurian

Frustrated with constant turnover on your account? Here’s the hard truth. Watching new faces cycle through your marketing agency account team can be frustrating, especially when each transition feels like a step back. However, some turnover is natural, even healthy, as long as essential knowledge on your account stays intact. Here’s what helps that your agency should be doing: 1. 𝗧𝘂𝗿𝗻𝗼𝘃𝗲𝗿 𝗜𝘀 𝗨𝗻𝗮𝘃𝗼𝗶𝗱𝗮𝗯𝗹𝗲 𝗯𝘂𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗮𝗯𝗹𝗲      While frequent transitions (every year or less) can be a red flag, moderate turnover (every few years) is standard and manageable. 2. 𝗠𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗶𝗻𝗴 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗜𝘀 𝗞𝗲𝘆      That’s why storing essential information, including strategic preferences, business goals, and historical details, is vital. This way, even with new team members, your account can stay on track with less disruption. 3. 𝗣𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗣𝗹𝗮𝗻𝘀      A structured approach to handovers—documenting key insights, shared priorities, and expectations—ensures each team transition respects your long-term strategy. By understanding these factors, you can have more confidence in your agency and focus on maintaining momentum rather than being hindered by change.

If your SEO budget doesn’t include this, you’re throwing money away. Budgeting for SEO isn’t just about allocating a few dollars here and there for keywords. It’s about building a long-term asset that pays off consistently. But too many businesses treat it like a side project instead of the core growth driver it should be. 🔑 Here’s the secret: Stop thinking of SEO as just technical tweaks or content creation. If your strategy doesn’t include investment in measuring and analyzing your performance, you’re missing the most critical piece. The data you’re gathering right now? It’s either going to save you thousands or cost you just as much. But too many companies spend their SEO budgets blindly—throwing money at campaigns and hoping for results without: 1. Regular audits to spot gaps and opportunities. 2. Clear metrics to measure ROI. 3. Competitive analysis to see where you stand. 💡 Here's why this matters: When you don't have a clear picture of what's working, you're essentially pouring water into a leaky bucket. Plug those holes! Every dollar spent needs to be tied to measurable outcomes. Imagine trying to grow your company without knowing where you’re wasting money—that’s exactly what happens with an unoptimized SEO budget. Don’t fall into that trap. 👉 Want a deeper dive on how to budget smarter for SEO? Check out the full article here: https://lnkd.in/gm_343Ht 💬 What’s your take? How do you currently allocate your SEO budget?

If your campaigns feel scattered, your paid media isn’t working. Paid media is a powerful tool, but if your approach feels all over the place, you’re not getting the results you should. Disjointed campaigns lead to wasted spend, missed opportunities, and, worst of all—frustration. 🔑 Here’s the fix: A clear, structured paid media process is the key to making sure every dollar you spend works toward a unified goal. Without it, you’re throwing money at ads that might look good on the surface but won’t generate sustainable ROI. Here’s how a strong process can transform your campaigns: • Consistent Messaging: When your process is solid, every ad speaks the same language—no more mixed messages. • Optimized Performance: A structured approach helps identify what’s working and amplifies it while removing what’s not. • Smarter Spending: When you track results carefully, you can put more money where it matters and stop wasting it where it doesn’t. 💡 Here’s the reality: Scattered campaigns are a symptom of a weak process. When you invest in creating a streamlined, results-driven paid media process, you’ll start seeing the pieces come together. Your campaigns will feel focused, your messaging clear, and your results will follow. Pro Tip: Build a framework that connects your paid media efforts to business goals, ensures cohesive messaging, and delivers consistent results. That’s how you turn scattered into strategic. 💬 What’s your biggest challenge with paid media? Do your campaigns feel cohesive or scattered? 👉 Ready to align your paid media strategy for better results? Check out this guide to building a paid media process that works: https://lnkd.in/g7Vgq9A9

In work and life, does your voice feel safe? Whether it's marketing, relationships, or navigating a career, feeling safe enough to speak up is essential. If people don’t feel like they belong, or if they fear retaliation, valuable insights are left unsaid. That great idea, that critical observation—silenced by a culture that doesn’t fully invite open expression. We’ve all been in those environments where it’s “my way or the highway.” This kind of leadership doesn’t foster psychological safety, and it certainly doesn’t allow teams to thrive. When only one voice dominates, we lose the richness of diverse perspectives and creative solutions. Is your workplace creating the safety needed for every voice to be heard? Insight shared by Heather Boschke

Lost in content marketing metrics? You don’t need deep expertise. Just the right approach. Tracking content marketing success can feel like you're deciphering a secret code. 😵💫 With so many metrics—page views, time on page, bounce rates—how do you know what really matters? You don’t need to be a data wizard. Focus on these core steps to start seeing the impact of your efforts: ❌ Common Mistakes: • Overcomplicating metrics: Chasing every number can dilute your focus. • Ignoring engagement quality: Focusing on traffic alone misses the bigger picture. ✅ Pro Tips: • Start with clear goals: Is it lead generation, engagement, or brand awareness? • Track conversions, not just traffic: Understand how your content drives action, not just views. • Pay attention to engagement time: It shows how valuable your content is to your audience. Remember, content marketing is about quality over quantity. Keep it simple, and you’ll start seeing results—no expert-level knowledge is required. Want to dive deeper? Check out the rest of the guide on measuring content marketing results: Read more here. https://lnkd.in/gv3YbNXi What metrics are you currently tracking? Let’s discuss how to simplify your strategy!

What if failing is the key to progress? "Failure is a point of learning." If we’re not failing, we’re not moving forward. Growth is rarely a straight line—it’s about the lessons in each setback. When I reflect on real progress, it’s always come from stepping out of my comfort zone, taking risks, and sometimes, falling short. This isn’t just about professional growth but building real trust. It’s about being vulnerable and sharing both strengths and areas where I’m still learning. This approach fosters deeper connections, where everyone is free to contribute without having to be the “guru” in the room. Shifting from a "guru mindset" to a growth mindset means embracing these learning curves as part of the journey. How do you make room for growth over perfection? Insight from Colleen Kranz💡

Join Josh Becerra and Shinhee Son as they discuss why many digital marketing agency-client relationships aren't working and how to fix them. Imagine working with an agency only to realize you're not on the same page. We cover: - Why agency-client relationships often fail - Common mistakes that lead to misunderstandings - How to improve communication and trust - Simple steps to build stronger partnerships 🎧 Tune in to learn how to keep your data under control! https://lnkd.in/gq9CX-J4

Wondering why your paid media performance isn’t leveling up? You're focusing on the wrong things. It’s easy to get caught up in tasks that don’t actually help you grow. But if you want real progress, here are three areas to focus on: 1. Put time and effort into what matters: Not all tasks are equally important. Figure out which ones really make a difference. 2. Invest in value: Focus on areas that will directly drive results and move your account forward. 3. Look at the big picture: Don’t just work hard—make sure you’re working on what counts for long-term success. If your strategy isn’t paying off, maybe it’s time to rethink where your attention is going. What’s your approach to staying focused on what really matters? Insight from our Director of Paid Media, Ben Anderholm.

If you’re not aligned, your delivery plan is already failing. Clear communication is more than just ticking off tasks—it’s about ensuring everyone is on the same page from the start. Without alignment on goals, strategy, and execution, even the most detailed plans can crumble. So, before jumping into delivery mode, ask yourself: • Are your objectives clear to the entire team? • Does everyone understand their role in the bigger picture? • Is there a plan to address any gaps along the way? Success is built on a foundation of alignment. How do you ensure your team is in sync before delivering results?

Is your content marketing budget flexible enough for 2025's rapid changes? Probably not. With digital marketing evolving at lightning speed, many companies are failing to adjust their budgets to account for key trends—particularly the rise of AI-driven content and zero-click searches. Here’s how you can avoid falling behind. First, aligning your content budget with your business goals is critical. Are you focused on building brand awareness, generating leads, or nurturing existing customers? Your budget needs to reflect these priorities clearly. Next, break your budget into essential categories: content creation, distribution, and optimization. • Content creation should focus on high-impact pieces such as blog posts, videos, and infographics that directly address your audience’s needs. But it’s not just about quantity—quality matters more than ever. In 2024, users expect well-researched, engaging content that offers value. • Distribution is equally important. Producing great content is not enough; you need a strong promotional strategy to get it in front of your audience. Paid channels, SEO, email marketing, and social media are key. Ensure your budget covers distribution to reach the right people. • Optimization must also be a priority. As search results increasingly highlight featured snippets and zero-click searches, your content needs to be structured to perform well in these formats. Invest in SEO that focuses on securing top spots, optimizing for voice search, and improving your visibility in rich snippets. If you thought 2024 was a wild year for AI and other rapid developments. Imagine next year! Leave room in your budget to adjust and invest in emerging opportunities. If new tools or trends show promise, be prepared to pivot your strategy. By taking this flexible and balanced approach, your content marketing will stay ahead of the curve. 📖 Want to dig deeper? Read the full article to get expert advice on content marketing budgeting for 2024: https://lnkd.in/gzdE5_DX