Austin, Brooklyn Associates reposted this
The Great Consulting Illusion: When Your Expert Has Only Mastered Instagram Filters Have you ever noticed how some consultants' LinkedIn profiles shine brighter than their actual expertise? Let's talk about the elephant in the conference room: the rise of the "Insta-Expert." You know the type. Their profile picture looks like it was shot by Annie Leibovitz. Their background images scream "SUCCESS" in 72-point font. And their bio? A masterclass in buzzword bingo. The Tell-Tale Signs You're Dealing With a Marketing Maestro (Not a Master) 1. They've "disrupted" more industries than they've worked in 2. Their case studies are vaguer than your aunt's Facebook relationship status 3. Every post begins with "Unpopular opinion..." followed by the most popular opinion ever 4. They've somehow "revolutionized" every company they've touched (for exactly 3 months each) The Real-World Experience Equation Real expertise isn't measured in followers or likes. It's measured in: - Battle scars from failed projects - Late nights solving actual problems - That one time everything went wrong and you had to fix it without a "life hack" - Coffee-stained notebooks full of real solutions A Humble Suggestion Before you hire that consultant with the perfect Instagram grid and zero grey hairs, ask them about their biggest failure. If their answer involves losing followers during a platform algorithm change, maybe keep looking. Remember: Real experts are usually too busy actually doing the work to tell you how amazing they are at doing the work every 3 hours on LinkedIn. The Bottom Line There's nothing wrong with great marketing - we all need it. But when the marketing skill-to-actual-expertise ratio starts looking like a tech bubble valuation, it's time to ask some hard questions. Or as I like to say: Just because someone can write a thread about building a rocket, doesn't mean they can get you to the moon. 🚀 --- #ConsultingLife #ThoughtLeadership #BusinessHumor #MarketingTruth #ProfessionalDevelopment #BusinessAdvice #CareerAdvice #ConsultingHumor #RealTalk #ExpertiseMatters #LinkedInLife #BusinessReality #ConsultingTips #TruthBomb #ProfessionalGrowth #BusinessLessons #cmmc #cio #ciso #entrepreneur *Note: This post was written while wearing regular business casual attire, not a $5,000 suit in front of a rented Lamborghini.*