How much of what was covered at your Sales Kick-off do you think your team retains? See the Avarra sales simulation at www.avarra.ai
Everyone is focused on nailing their sales kick-off - but it's what happens in the weeks after that really matters Virtually everyone in tech will hold some form of 2025 Sales Kickoff in the next few months. It’s a huge commitment of time, money and executive bandwidth. Why? Because if we get it right and really nail it, our teams leave SKO fired-up and confident that they are going to crush their 2025 plan – and that energy is huge. Let’s face it, selling is hard and if your team isn’t energized and confident you’ve got no shot. But a week later after all that positive energy wears off, how much of what was covered at SKO do you think your team retains? Maybe 30% - if you’re lucky. So what do they do? They go right back to doing whatever they were doing before SKO…and you’ll spend the rest of the year getting them comfortable with running the new plays, pitching the new message or new product line…just in time to do it all again next year ☹️ So how do you use our sales kick-off to not only inspire, but to really educate? And how do you ensure they actually leave SKO retaining more than 20-30% of what they learned? You don’t. It’s not possible. Think about it from the attendees perspective. They’re being bombarded with days of pitches, demos, deal stories, panel discussions, team meetings and more – back-to-back in a room full of people. Some, just perhaps, might even struggle to concentrate during that 9:00 am keynote after a late night of celebrating the prior year’s successes. So my argument is to forget education and stick to inspiration… …but then have a robust post-kickoff plan to channel that energy and inspiration into active practice to get your team onboard with and consistently executing on your 2025 initiatives quickly. You’ve probably already tried, but it may actually be harder than getting folks to concentrate during that 9:00 am keynote. Once your team has scattered back into the field and back to the day-to-day selling grind it can be almost impossible to get them to re-engage in learning your new plays and initiatives. So you ramp up the focus with mandatory weekly training, pitch-contests, certification programs and more…likely with limited participation and impact. Is there a better way? At Avarra we think there is: use AI-powered simulation… What if I told you using the Avarra sales simulator I could guarantee that 30 days post kickoff your entire team would not only remember all of the key material you presented, they would “own it” and be able to use it consistently with customers? Not possible you say? But what if they could? How would that impact your chances of hitting your targets next year? Give the Avarra team (www.avarra.ai) 30 minutes and we’ll show you how.