Alliance for Video-Level Contextual Advertising

𝘐'𝘮 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘯𝘦𝘸 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘩𝘰𝘸 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘢𝘯 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘵𝘩𝘦𝘪𝘳 𝘢𝘥 𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘦𝘮𝘰𝘵𝘪𝘰𝘯 𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘵𝘴𝘦𝘭𝘧. 𝘞𝘦'𝘷𝘦 𝘨𝘰𝘵 𝘢 𝘳𝘦𝘢𝘭𝘭𝘺 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘺 𝘸𝘪𝘵𝘩 𝘊𝘢𝘳𝘭'𝘴 𝘑𝘳., 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘥𝘳𝘰𝘷𝘦 𝘴𝘪𝘹 𝘵𝘪𝘮𝘦𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴. 𝘍𝘰𝘶𝘳 𝘵𝘪𝘮𝘦𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘧𝘢𝘷𝘰𝘳𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘵𝘩𝘳𝘦𝘦 𝘵𝘪𝘮𝘦𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘢𝘥 𝘳𝘦𝘤𝘢𝘭𝘭. In the newest video from our "CIMM City" series, shot at the Coalition for Innovative Media Measurement (CIMM) Summit in NYC, IRIS.TV CEO Field Garthwaite discusses how contextual targeting using the IRIS ID helped CARL'S JR. RESTAURANTS, LLC see some impressive campaign results.

CEO & Co-founder Field Garthwaite sits with TVREV at Coalition for Innovative Media Measurement (CIMM) Summit and shares insights from a recent case study that used video-level contextual targeting to drive superior full-funnel results for CKE Restaurants, Inc. ✅ 6X higher awareness ✅ 4X higher favorability ✅ 3X higher recall 🍔 35% incremental visit lift 💰 152% incremental sales lift 📈 2.2X ROAS Their agency PMG targeted contextual and emotional data segments created by our data partners including Captify®, GumGum, KERV Interactive, Pixability, Reticle, and Silverpush to place ads when CTV viewers were most likely to watch, remember, and convert. Check out TVREV's full coverage of CIMM Summit here https://lnkd.in/gaRD2WGy

Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library. Click here to read the full case study: https://bit.ly/3YpwzMj #contextualadvertising #ctv #programmatic #adtech #casestudy

Contextual is front and center for the new age of advertising! Contextual is far more than just logo recognition. Get a better understanding of the benefits of contextual advertising and see how KERV Interactive is approaching contextual as a method to reach consumers during the moments that matter most. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #KERV #advertisingweek #AVCA https://lnkd.in/eNJvA2Ar

A cookieless🍪 future with consumer privacy and trust being front and center in consumers’ minds means it’s time to approach data differently. See how important first-party data and contextual data are the next way to reach people in this new and exciting future in advertising and marketing.   #marketing #adtech #contextualadvertising #ai #programmatic #Silverbullet #AVCA https://lnkd.in/enyZWMbv

IRIS.TV and Integral Ad Science have partnered up to help promote brand safety and suitability in the CTV space! See how these two are helping to improve your brand’s suitability measurement for CTV by utilizing Integral Ad Science’s multimedia classification technology and IRIS.TV’s IRIS_ID. Get a deep dive into the technology powering this and see how it benefits both publishers and advertisers. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #IAS  #AVCA https://lnkd.in/emSzwVfN

Listen to Sightly’s Breaking Through the Mayhem Podcast featuring IRIS.TV’s Nancy (Neumann) Grey as she speaks with Sightly’s Annalise Curvelo sharing her insights on the current CTV landscape and obstacles in the industry. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #Sightly #AVCA https://lnkd.in/epEFkH6J

We didn’t forget you! Check out part 2 of TVREV’s Cannes Lions 2024 Recap 🔑Key Highlights: Video interviews with Atmosphere’s Blake Sabatinelli GumGum’s Phil Schraeder Sightly’s Annalise Curvelo Reticle’s Josh Rosen. See how Future Today Inc is leveraging video-level contextual advertising to increase yield and revenue in CTV. Understand how Pixability’s AI solutions are helping advertisers reach consumers in brand-suitable moments #marketing #canneslions #adtech #contextualadvertising #ai #programmatic #AVCA https://lnkd.in/gWyPtyMw

Need a recap on the biggest topics at Cannes Lions International Festival of Creativity this year? AVCA has you covered with a two part article featuring highlights and biggest takeaways. 🔑Key Highlights: Insights from PMG’s Sam Bloom on the success of IRIS.TV and PMG’s Carl’s Jr. Case Study. Insights from IRIS.TV CMO Rohan Castelino on how IRIS.TV enables AI to Make CTV Advertising More Engaging. https://lnkd.in/gC7G4Ycs #marketing #canneslions #adtech #contextualadvertising #ai #programmatic #AVCA

As consumers shift to Connected TV (CTV) and FAST, advertisers face several challenges. Signal loss makes it harder for advertisers to reach the right people, supply chain fragmentation makes it harder to buy at scale, and increasing consumer choice in streaming makes it harder to capture viewer attention. At this year’s Cannes Lions International Festival of Creativity, we brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. Dive in to this series from TVREV Part 1 👉https://bit.ly/3A1S6AW Part 2 👉 https://bit.ly/3A4zIHC Watch panels and interviews with Agencies: PMG's Sam Bloom and Horizon Media's Jean-Marc Papin CTV platforms: Atmosphere's Blake Sabatinelli, Future Today Inc's Vikrant Mathur, and LG Ad Solutions' Ed Wale Ad Platforms: Magnite's Michael Laband Contextual Intelligence: GumGum's Phil Schraeder, Reticle's Josh Rosen, Sightly's Annalise Curvelo, and Pixability's Jackie Swansburg Paulino #marketing #canneslions #adtech #contextualadvertising #ai #programmatic