Alliance for Video-Level Contextual Advertising

Great 30 minutes with an amazing leader and mentor Sam Bloom on the Adtech God Pod.

Today, we’re excited to announce our partnership with TCL, one of the world’s leading smart TV manufacturers, to bring the power of video-level contextual advertising to TCL TV+ and TCL Channels. As an IRIS-enabled™ partner, TCL can offer advertisers unparalleled transparency and superior targeting capabilities that drive performance. By integrating IRIS.TV's content ID, the IRIS_ID, TCL can now deliver deeper context about the video content within its ecosystem, making it easier for brands to align their messages with the moments that matter most. TCL’s premium inventory includes shows and movies from content partners, including Paramount, Fox, Warner Bros. Discovery, and many more. Click here to learn more https://lnkd.in/gEv9kgen

The TV of Tomorrow Show (TVOT NYC 2024) Session Audio: https://lnkd.in/gD2jRtqf The panel discussed the evolution of contextual targeting in CTV advertising, emphasizing its distinction from traditional day parting. Key points included the use of AI and machine learning to analyze content at a scene level, ensuring ads align with viewer emotions and brand suitability. Companies like Anoki AI, Gracenote, IRIS.TV, Vevo, and Wurl are leveraging these technologies to enhance ad relevance and reduce over-frequency. Challenges such as privacy, frequency, and scale were addressed, with solutions focusing on data normalization, real-time engagement, and maintaining a seamless ad experience. The panel highlighted the potential of contextual targeting to improve ad effectiveness and consumer engagement without the intrusiveness of behavioral targeting. Panelists included: Alan Wolk, Principal, TVREV (Moderator) Dave Bernath, General Manager, Americas, Wurl Laura Vanison, Head of Data, Research and Measurement, Vevo Raghu Kodige, CEO, Anoki AI Rohan Castelino, CMO, IRIS.TV Stefan Maris, Chief Partnerships Officer, Gracenote, A Nielsen Company TOPICS The key topics discussed in the conversation include: contextual advertising, data and metadata, privacy, scale, brand safety, brand suitability, content discovery, personalization, emotion-based targeting, and the advantages of contextual advertising over traditional audience-based targeting.

🔥🔥🔥Our newest 📺 TVREV 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗖𝗶𝗿𝗰𝗹𝗲 𝗛𝗼𝘁 𝗧𝗮𝗸𝗲𝘀 📺 is out and the topic is contextual targeting. 🎯 (Which, coincidentally, is the subject of a major special report we are releasing next week.)🔥🔥🔥 𝗛𝗲𝗮𝗿 𝗳𝗿𝗼𝗺: 🔥 Tony Marlow, LG Ad Solutions 🔥Grant Parker, Flashtalking by Mediaocean 🔥Gavin Douglas, Drawbridge Labs 🔥Evan Shapīro, ESHAP 🔥Raf Bagdasarian, Paket Media 🔥Raghu Kodige, Anoki Inc 🔥Peter Crofut, Wurl 🔥Mike Woods, OrkaTV 🔥Jes Santoro, Cadent 🔥Rose Anna McGovern, DIRECTV Advertising 🔥Rohan Castelino, IRIS.TV 🔥Kristen Williams, Magnite 🔥Natalie Bastian, Teads 🔥Travis Howe, Samsung Ads 🔥Jarred Wilichinsky, Paramount Advertising (FOMO? Hit us up to see how you can join our Thought Leaders Circle. Select openings available for 2025.)

𝘐'𝘮 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘪𝘯𝘨 𝘴𝘰𝘮𝘦 𝘯𝘦𝘸 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘩𝘰𝘸 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘢𝘯 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘵𝘢𝘳𝘨𝘦𝘵 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘵𝘩𝘦𝘪𝘳 𝘢𝘥 𝘪𝘴 𝘳𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘦𝘮𝘰𝘵𝘪𝘰𝘯 𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘪𝘵𝘴𝘦𝘭𝘧. 𝘞𝘦'𝘷𝘦 𝘨𝘰𝘵 𝘢 𝘳𝘦𝘢𝘭𝘭𝘺 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘺 𝘸𝘪𝘵𝘩 𝘊𝘢𝘳𝘭'𝘴 𝘑𝘳., 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘥𝘳𝘰𝘷𝘦 𝘴𝘪𝘹 𝘵𝘪𝘮𝘦𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴. 𝘍𝘰𝘶𝘳 𝘵𝘪𝘮𝘦𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘧𝘢𝘷𝘰𝘳𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘵𝘩𝘳𝘦𝘦 𝘵𝘪𝘮𝘦𝘴 𝘩𝘪𝘨𝘩𝘦𝘳 𝘢𝘥 𝘳𝘦𝘤𝘢𝘭𝘭. In the newest video from our "CIMM City" series, shot at the Coalition for Innovative Media Measurement (CIMM) Summit in NYC, IRIS.TV CEO Field Garthwaite discusses how contextual targeting using the IRIS ID helped CARL'S JR. RESTAURANTS, LLC see some impressive campaign results.

CEO & Co-founder Field Garthwaite sits with TVREV at Coalition for Innovative Media Measurement (CIMM) Summit and shares insights from a recent case study that used video-level contextual targeting to drive superior full-funnel results for CKE Restaurants, Inc. ✅ 6X higher awareness ✅ 4X higher favorability ✅ 3X higher recall 🍔 35% incremental visit lift 💰 152% incremental sales lift 📈 2.2X ROAS Their agency PMG targeted contextual and emotional data segments created by our data partners including Captify®, GumGum, KERV Interactive, Pixability, Reticle, and Silverpush to place ads when CTV viewers were most likely to watch, remember, and convert. Check out TVREV's full coverage of CIMM Summit here https://lnkd.in/gaRD2WGy

Want to increase yield and CPMs for your FAST inventory? See how Future Today Inc uses the IRIS_ID and video-level contextual targeting to maximize the value of their video library. Click here to read the full case study: https://bit.ly/3YpwzMj #contextualadvertising #ctv #programmatic #adtech #casestudy

Contextual is front and center for the new age of advertising! Contextual is far more than just logo recognition. Get a better understanding of the benefits of contextual advertising and see how KERV Interactive is approaching contextual as a method to reach consumers during the moments that matter most. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #KERV #advertisingweek #AVCA https://lnkd.in/eNJvA2Ar

A cookieless🍪 future with consumer privacy and trust being front and center in consumers’ minds means it’s time to approach data differently. See how important first-party data and contextual data are the next way to reach people in this new and exciting future in advertising and marketing.   #marketing #adtech #contextualadvertising #ai #programmatic #Silverbullet #AVCA https://lnkd.in/enyZWMbv

IRIS.TV and Integral Ad Science have partnered up to help promote brand safety and suitability in the CTV space! See how these two are helping to improve your brand’s suitability measurement for CTV by utilizing Integral Ad Science’s multimedia classification technology and IRIS.TV’s IRIS_ID. Get a deep dive into the technology powering this and see how it benefits both publishers and advertisers. #marketing #adtech #contextualadvertising #ai #programmatic #IRIS.TV #IAS  #AVCA https://lnkd.in/emSzwVfN