Axial Shift reposted this
I have had the privilege to serve on the Texas Restaurant Association board with Ellis Winstanley for years as well as work with him and the talented team at Axial Shift. Ellis and Paige are creative and thoughtful leaders that have built a brand that we all love and admire. To know them is to love them! And yes, Ellis is also always a good friend to remind you it’s always No. More Tequila!
Chances are you've heard of Austin's El Arroyo, but perhaps not because you've dined there... Ellis Winstanley and his wife Paige acquired the restaurant in 2012 with aspirations to grow its footprint, but the industry was experiencing significant disruption following the Great Recession. So, they focused instead on growing brand awareness through its marquee sign, changing messages every day and ensuring they were funny, humble and “connective.” The strategy worked beyond their expectations and now El Arroyo has a massive retail presence, with nearly 350 SKUs, as well as a cult following spanning the globe. This success has allowed the couple to go back to their initial focus of growing the restaurant. They plan to have six El Arroyo locations open in Texas by 2026. Read more about how the Winstanleys bootstrapped El Arroyo's brand presence: https://lnkd.in/eZKfZZqr