The B2B Think Group
Business Consulting and Services
Think Better. Grow Bigger. | We are the leading growth agency for B2B companies with a long or complex sales process.
About us
Think Better. Grow Bigger. | We are the leading growth agency for B2B companies with a long or complex sales process.
- Website
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b2bthink.com
External link for The B2B Think Group
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Type
- Privately Held
Updates
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It's a question that has been buzzing in my mind lately: Why do some leaders hold the misconception that marketing is a sham? Why do they resist the concept of promoting their business? It's not uncommon for leaders to turn to marketing only as a last resort. We've seen this with Elon Musk, who was rather forced to market Tesla due to unfavorable circumstances. And he's not alone. Numerous other executives adopt marketing strategies because they feel compelled to. But here's what I want to emphasize: Marketing is not a necessary evil; it's a powerful growth engine. Let's take the instance of Liquid Death, a multi-billion dollar water brand. This company's success story is a testament that revenue growth owes more to marketing than only product excellence. Yes, they built a stellar product, but their innovative advertising and marketing techniques propelled them to their current stature. When implemented thoughtfully and strategically, marketing can provide a competitive edge and fuel business growth. It's not a sham; it's a game-changer. Remember, marketing is just as crucial to your business as your product or service. Don't shy away from it - embrace it! #marketingstrategy #businessgrowth #leadership #LiquidDeath #Tesla
Liquid Death: The Water Revolution that Proves Product Excellence is Secondary to Marketing
The B2B Think Group on LinkedIn
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President of The Aviation Agency, the leading advertising and marketing Agency for Aviation, Aerospace, Airports, and Defense companies worldwide.
Are you guilty? I'm betting you are.
Shocking Fact: 90% of business pitches fail because they're packed with bullet points and lack emotional resonance. Are you guilty?
Bryan Del Monte on LinkedIn