Backlight

Discover Backlight: powerful cloud-native SaaS for creating and delivering impactful video and entertainment efficiently and at scale. #WeAreBacklight

How did NowThis achieve faster content delivery, streamlined collaboration, and save a third of its budget? By transforming its post-production workflow with a centralized, automated system powered by iconik. Discover how they’re leading the charge in storytelling for Gen Z. https://hubs.ly/Q031x9Jn0 #PostProduction #Iconik #MediaManagement #Storytelling

Security shouldn’t slow your team down. 🔒 Hybrid workflows combine on-premises and cloud storage to secure media assets while enabling seamless collaboration. Find out how this balance can protect your content without compromising productivity: https://hubs.ly/Q033DPvP0 #MediaManagement #MAM #MediaSecurity

The numbers don’t lie: data is growing rapidly and needs to be managed. In 2024 alone, iconik saw: ➕ 36% YoY growth in managed data. ➕ 67% increase in assets managed – up to 587.8 million! Find out how scalable solutions are keeping pace with this growth in our latest media stats report: https://hubs.ly/Q034Lb0N0

Media archiving should support your creative process, not slow it down. That’s why hybrid-cloud MAM is a game changer. 📈 Scalability: Cloud storage grows with your media library — no costly infrastructure upgrades. 🛡️ Security: Sensitive assets stay on-premises, while the cloud ensures redundancy and disaster recovery. ⚡ Accessibility: Teams can retrieve media anytime, anywhere, boosting collaboration and efficiency. The result? A smarter, streamlined approach to managing your media assets. See what the right MAM can do for your archiving: https://hubs.ly/Q031wsW_0 #MediaArchiving #CloudStorage #HybridCloud #ContentCreation #MediaInnovation

Stop letting dark data slow down your production workflows. The right media asset management (MAM) solution can help you transform dark data into your next creative breakthrough. MAM can: 🔍 Make your assets searchable with AI-driven metadata. 💡 Repurpose old content to fuel new projects and revenue opportunities. ⚙️ Streamline workflows and improve team collaboration. #MAM #AI #DarkData

The cloud dominates, but on-prem Isn’t going anywhere. Our latest report shows that: 📁 70% of data is cloud-based for accessibility and scalability. 📂 30% remains on-premise for performance and security. 💡 Iconik's flexible approach lets you store your data your way. Discover how media teams are balancing this shift in our 2025 iconik media stats report: https://hubs.ly/Q034KTqy0

The 2025 media stats report is live! Here’s what you need to know. Media consumption is skyrocketing, driving demand for scalable, cloud-based solutions to manage and create content efficiently. ✅ 70% cloud, 30% on-prem: Hybrid setups are essential for balancing accessibility and control. ✅ 464.5 years of video managed in iconik: That’s a 41% year-over-year growth as creators manage more content than ever. ✅ Data growth up 36% YoY: iconik users now manage an incredible 207.3 PB of data. Want to know more about how media management is evolving? Download the 2025 iconik media stats report:  https://hubs.ly/Q034qpF50

The 5 keys to a game-changing media asset management system: 1️⃣ Customizable search and metadata: Stop wasting time looking for files 2️⃣ Scalability: Get a MAM system that grows with you 3️⃣ Integrations: Compatibility with APIs and third-party solutions is crucial 4️⃣ Robust security: Protect those precious assets with role-based access 5️⃣ User-friendly interface: Adoption is effortless when the design works for you 💻 From hybrid-cloud storage to intuitive functionality, a well-chosen MAM system doesn’t just store assets — it makes creativity seamless. Learn how to transform your workflows with the right solution. Read more 👉 https://hubs.ly/Q030cVdd0 #CreativeCollaboration #MediaTech #WorkflowOptimization

Media review is part of the wider production picture. With iconik, media review is integrated into your entire media lifecycle. Ready for a more complete solution? Start here: https://hubs.ly/Q02-b19M0