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Badassery

Badassery

Professional Services

We’re the podcast guest booking agency for bold visionaries who don’t just follow trends—they set them. 🎙️

About us

Badassery empowers unconventional thought leaders to push boundaries and spread their life’s passions through community, speaking gigs and podcast placements. Badassery was born out of a frustration our CEO & Founder experienced while at one of the world’s most prestigious tech conferences—most of the speakers up on stage were simply similar. None had her curly hair, her parents’ immigrant story, or even a non-Ivy League school attached to their bios. Where were all the stories that represented what the world actually experienced? Why was it so hard for them to be highlighted? …it’s not 😜 And that’s why we created Badassery. It’s time to pass the mic to Badasses who deserve it ✊🏾

Industry
Professional Services
Company size
2-10 employees
Headquarters
New York
Type
Privately Held
Founded
2018
Specialties
community, thought leadership, personal brand, professional community, speaker sourcing, speaker booking, events, workshops, public speakers, podcast booking, podcasts, podcast agent, podcast guest, and podcast guest matching

Locations

Employees at Badassery

Updates

  • Most podcast guests waste their time chasing vanity metrics. I learned this the hard way after 100+ podcast appearances. Yes, peaches have voices, too 🍑 Most believe being a guest matters for audience growth. But audience size means nothing without strategy. TRUTH BOMB: 90% of podcast guests never generate real business value because they focus on reach instead of resonance. Here's what actually works: 1. VALUE FIRST Small engaged audiences beat large passive ones. Pick shows where your expertise solves real problems. 2. STRATEGIC TARGETING  One perfect-fit listener beats 10,000 casual ones. Research the audience before saying yes. 3. RELATIONSHIP BUILDING Build genuine connections with hosts. They become powerful allies, not just platforms. 4. CONTENT LEVERAGE Turn episodes into multiple content pieces. Most guests record and forget. 5. LONG-TERM THINKING Podcasts plant seeds that grow over time. Quick wins rarely create lasting impact. Success requires intention, not attention....OK, maybe a little bit of both. What do you think? Drop a comment 👇

  • View organization page for Badassery

    5,023 followers

    "Since taking a huge (yet calculated!) entrepreneurial risk by pivoting my business of six years to a podcast guest agency, we've already booked incredible founders on over 70 top 10% podcasts in under three months." 🗞️ Read more about what our founder and CEO Danielle Letayf has to say in this Dreamers & Doers® feature "23 Inspiring Women to Follow and Connect With on LinkedIn in 2025". And don't forget to connect with her...doctor's orders 😉 https://lnkd.in/eprBNru9

  • "If you're doing something disruptive... it's going to look weird, unfamiliar, crazy etc. But shouldn't that be the goal?" -- Sara Blakely

    View profile for Sara Blakely
    Sara Blakely Sara Blakely is an Influencer

    Founder of Spanx and now... Sneex!

    As an entrepreneur, working against self doubt is constant. You are radically self-doubting yourself all the way through. It’s a terrifying feeling. The only way to find out is to completely put yourself out there and see if you sink or swim. It’s a risk on the biggest stage. If you're doing something disruptive... it's going to look weird, unfamiliar, crazy etc. But shouldn't that be the goal? Lean into it... quit ironing your SPAN 😉

  • View organization page for Badassery

    5,023 followers

    "How do you prep for a show? I don't...at all." 👀 Hosts and guests, does this make your palms sweat or make you feel like you met your podcasting soulmate? Tell us your prep routine (or not) in the comments 💬 #podcasting #podcastprep #podcasthost #podcastguest #RedefiningBadassery #thoughtleadership #interview

    View organization page for Forbes

    18,050,653 followers

    "A lot of times I have no idea. Then I just go in and learn stuff about them." Bobbi Althoff, #ForbesUnder30 lister, spoke about how she doesn't prep for her podcast shows, and what drives her interviews. Watch more: https://lnkd.in/eckbY-Hk

  • 🤯 Did you know that 93% of podcast listeners finish episodes? Mhm, that means your message gets heard loud and clear! In a world where everyone’s competing for attention, podcasts are the secret weapon. When you drop your knowledge bombs, stories, and epic insights through as a podcast guest or host, you're not just reaching an audience—you’re captivating them. TL:DR - podcasts are where it’s at 😉 #Podcasting #ContentMarketing #BrandBuilding #AudienceEngagement #PodcastPower #PodcastGuesting #RedefiningBadassery #BeAGuest

  • View profile for Emily Binder

    Marketing Leader. Consultant and Speaker. Post-Revenue SaaS / Voice AI Founder. Podcast Creator & Guide.

    Want to be a guest on podcasts? 🙈 Avoid this common mistake. Don't worry, I have a copy-and-paste AI prompt that will help prevent this personal brand pitfall when reaching out to hosts. It's on the Beetle Moment Marketing blog (free, ungated). Send this post to your spray-and-pray VA ;) ⚡️ Brand new mini-pod just dropped. Link to everything in first comment. Episode title: "Podcast Guests: Prevent Embarrassing Booking Outreach Emails - Magai AI Prompt Tip" | 11/21/2024 #personalbrand #podcasttips #podcasters #marketingtips #ai

  • Badassery reposted this

    We know you're out there hustling to build something awesome while also marketing yourself and your brand. But do you really need to do it alone? 🥲 🎙️ Have you ever thought of having an agent get you booked on podcasts? Think no more, friend! Imagine having your own dedicated podcast agent to handle *all* of this: 💌 Expert Outreach: Your agent will leverage their network and expertise to get you featured on top 10% podcasts, saving you tons of time and effort. 📆 Seamless Scheduling: No more back-and-forth emails. Your agent handles all the logistics, so you can focus on being the rockstar you are. 📣 Professional Promotion: Your agent will create 3 unique social media assets per podcast episode, so you can *humblebrag* to your networks. 👏🏾 Consistent Exposure: Regular podcast appearances help you build a loyal audience and establish credibility. Who knows...maybe it'll lead to a new client or paid speaking gig 😉 💬 Questions, emoji feelings or tags for friends who should have their voice heard on podcasts? Put 'em in the comments!

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  • 🦃 Happy Thanksgiving Badassery familia! In the spirit of today, let’s shout out someone we're thankful for...and gift them with a FREE COFFEE this week on us ☕ 🙏 Maybe it’s that friend or family member that pushed you to follow your dreams, a colleague who saw your potential, or a manager who inspires you… Tag them in the comments, and let’s hear why you’re thankful for them. 👇 👉 Note: snag your free coffee by using the gift card above (in-store or online)! Happy drinking 🥰 From our team to yours 🫶 *While supply lasts and one drink per person* #Thanksgiving #HappyThanksgiving #Gratitude #Thankful #Community #RedefiningBadassery #Thanks #ThoughtLeaders #ThoughtLeader #ThoughtLeadership #GiveBack

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  • View organization page for Badassery

    5,023 followers

    👀 Insider information: Podcast hosts? Yeah, they’re trashing most pitches faster than you can hit send. SOS. 🚨 The podcasting world is on fire, with 464.7 million people tuning in every single month. But let’s be real: getting booked on the right shows? That’s a grind. Crafting the perfect pitch, finding podcasts that align with your vibe, and cutting through all the noise? It’s practically a full-time job...that will never get you a promotion 🥲 🫵 Host and guests, we want to know: what are some of your pitching pet peeves or horror stories? Tell us in the comments!

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  • We know you're out there hustling to build something awesome while also marketing yourself and your brand. But do you really need to do it alone? 🥲 🎙️ Have you ever thought of having an agent get you booked on podcasts? Think no more, friend! Imagine having your own dedicated podcast agent to handle *all* of this: 💌 Expert Outreach: Your agent will leverage their network and expertise to get you featured on top 10% podcasts, saving you tons of time and effort. 📆 Seamless Scheduling: No more back-and-forth emails. Your agent handles all the logistics, so you can focus on being the rockstar you are. 📣 Professional Promotion: Your agent will create 3 unique social media assets per podcast episode, so you can *humblebrag* to your networks. 👏🏾 Consistent Exposure: Regular podcast appearances help you build a loyal audience and establish credibility. Who knows...maybe it'll lead to a new client or paid speaking gig 😉 💬 Questions, emoji feelings or tags for friends who should have their voice heard on podcasts? Put 'em in the comments!

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