Barstool Sports

Barstool Sports

Online Audio and Video Media

New York, New York 206,766 followers

About us

Barstool Sports is one of the most influential lifestyle brands in America. With a rich 20-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts. Barstool Sports is the preeminent digital sports media brand that has established an extremely influential and deeply authentic voice. Barstool Sports creates innovative content with massive distribution on multiple platforms, including web, apps, podcasts, radio, video, social, events, pay-per-view, subscription, and TV to an incredibly engaged audience. Barstool Sports reaches a hyper-engaged audience of 66+ million monthly unique users, with 46% of men and women in the coveted 18-34 age demographic. Barstool steals the spotlight in cultural moments. Their presence at major sporting events drives more awareness, engagement, and viewership in younger demographics than any other media brand. Barstool Sports and its founder, Dave Portnoy, consistently ranks as the #1 most influential social media account at major sporting events like the Kentucky Derby, Super Bowl, PGA Championship, U.S. Open Golf, Stanley Cup Finals, NASCAR's Daytona 500, and more.

Industry
Online Audio and Video Media
Company size
201-500 employees
Headquarters
New York, New York
Type
Privately Held
Founded
2003
Specialties
Production, Media, Merchandising, Comedy, Sports, Advertising, E-Commerce, and Mobile

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Funding

Barstool Sports 2 total rounds

Last Round

Corporate round

US$ 163.0M

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