Bartlett Idea Co.

Why did we rebrand? ⚡ It wasn't because we were getting negative comments about our previous logo. It was whimsical, light, and fun. The intended audience for that version of the brand was smaller, more corporate businesses and organizations. So why would we go and change our logo when the current logo "worked"? Because our company has come a long way over the past six years. As we’ve honed in on our niche in the manufacturing and equipment industry, we realized it was time for a rebrand—something that truly reflects who we are today and helps us connect more effectively with our audience. Now, with the new brand in place, we’ve unlocked an entirely fresh design language. It’s like a creative springboard, giving us the tools and inspiration to build everything else from here!

We loved having the opportunity to go to Pack Expo this year with our friends at PharmaMed! Having the opportunity to see some of our work out in the real world and be immersed in the world of packaging and automation was an incredible experience.

In case you missed it - we launched our new brand last week! As we close out our building a brand series, we wanted to recap some of the lessons learned. #buildingabrand #branding #videoseries #design

Introducing the all-new Bartlett Idea Company! ⚡ We've grown and changed so much over the years, and it was time for us to take a good look at who we are, where we want to go, and who we want to serve in the years ahead. We’ve spent the last few months refining our thoughts and ideas, and this new brand reflects our new focus as a company - serving manufacturers, dealers, and service providers! WHAT'S NEW? 1️⃣ Updated Logo: Our new logo embodies an industrial, masculine, and grounded look for our company. The lightning bolt represents our passion for what we do, combined with the idea of the original logo and giving it more energy and excitement. 2️⃣ Branding: We’ve revamped our overall brand to better reflect and connect with our target customers, adding new elements and colors to match this new direction. 3️⃣ Redesigned Website: Built from the ground up, our new website features updated content, case studies, and other fun content (still a work in progress, so stay tuned for more updates!). 4️⃣ Updated Demo Reel: Showcasing our services and visual storytelling. This is just the beginning of an exciting new chapter for us! We’ll be sharing more in-depth videos and updates soon, but in the meantime, let us know your thoughts in the comments below. And a HUGE thank you to our incredible team—we couldn’t have done it without you!

Stand by. New brand launching 4:00pm CT! #buildingabrand #branding #videoseries #design

We're on the final stretch! Currently in progress - the website and the demo reel. The new brand is officially launching on Tuesday, October 29th! #buildingabrand #branding #videoseries #design

We're back with an update! TLDR - it's been busy. Only two and a half weeks left until the official brand launch! #buildingabrand #branding #videoseries #design

We had an incredible time at our 2024 company retreat! Most of our team was able to make it out to Nashville, TN - and we had a special time of learning and fun. We're so incredibly blessed to call these people friends - and we're excited about the coming year of growth and projects! Special thanks to @jayden_the_peterman for this fun recap video 😎

The all new, improved Bartlett Idea Co. brand - Coming October 29th! We've got so many more exciting updates coming your way - so stay tuned 🤙

Our 2024 Bartlett Idea Co. company retreat kicks off on Monday! Being that the majority of our team works remote, it's important to us to get as many people as we can together at least once a year to hang out, plan for the year ahead, and just spend quality time together. Here's a little peek at last year's retreat - and so pumped to hang out again next week!