Base Brand Management

Sawyer is designed to add a combination of comfort and style to their consumer’s wardrobes. So often we get the one without the other. Created for ocean lovers - providing them with a moment of serenity in our fast paced world. Sawyer promotes an easy going lifestyle by transporting their audience to a state of mindfulness. #brandpurpose #brandvalue #lifestylebrands #swimwearbrand #branding #brandidentity #sawyerswim

What a dash of blue can do... Electric Blue is a bold and vibrant hue with various psychological effects + applications in design + branding. Excitement + Energy A powerful choice for creating dynamic + stimulating designs. Its vibrant nature can capture attention and inspire creativity. Modernity + Innovation Its bright + eye-catching characteristics make it popular for brands that want to convey a futuristic + cutting-edge image. Optimism Suitable for brands aiming to promote a cheerful and forward-thinking ethos.

Going faceless? Personal branding. The key to strong + lasting relationships, connection + brand loyalty. Showing up on your platform and speaking to your audience is the recipe for building an authentic brand. Something all consumers are after no matter your industry. This allows your brand to cut through the bs and show them who you and your brand truly are - your personality, values, beliefs, and why you exist. Pretty much all communication platforms favour this content resulting in increased brand awareness and recognition. But what if this stretch is too far out of your comfort zone? We get it. Luckily for us, going “faceless” is a trend now. Swipe to see how you can be present but comfortable on your platforms - showcasing your brand with a personal touch. #brandidentity #brandstrategy #brandmanagement # brandmanagement #brandcreation #personalbranding #branding #brand #branddirection #graphicdesign #personalbranding #facelessbranding #brandidentity

The hero brand archetype is defined by its embodiment of courage, determination, and a relentless pursuit of excellence. These brands inspire their audience to overcome challenges and strive for greatness, positioning themselves as champions of achievement and integrity. Hero brands utilise bold, assertive messaging and powerful imagery to convey their commitment to pushing boundaries and achieving the extraordinary. They emphasise values such as honour, bravery, and self-sacrifice, appealing to individuals who aspire to be their best selves and make a significant impact. By consistently promoting themes of perseverance and mastery, hero brands create a strong emotional connection with their audience, fostering loyalty and admiration. #brandidentity #brandstrategy #brandmanagement #brandarchetypes #herobrandarchetype #brandtargetmarkets #archetypes #branding

Is your brand’s identity reflective of your brand’s strategy? For your brand to resonate effectively with its audience, your identity must accurately reflect your strategy. Not only does this ensure coherence and reinforce your values, mission, and overall market positioning - it also comes down to your target market’s psychological needs and desires. The colours, fonts and shapes you use in your identity evoke specific emotions and influence your audience to act and think a certain way. How this affects your target market should reflect the /intentional/ added value and influence you have on their lives. #brandidentity brandstrategy #branding #brandmanagement #brandintegration #brandpsychology #targetmarket

Expressing creative freedom. More and more brands are moving towards ”safe design” - an aesthetically pleasing, easy on the eye, comfortable and minimalist look and feel. We challenge you to do the opposite and embrace the power of maximalism. This approach allows for a more dynamic, engaging visual experience that can tell a story or convey emotions in an interesting, layered way. It's about allowing personality and art to shine through in design, creating a more immersive and emotionally resonant experience for your audience. Create drama, grab attention, and break the norm. #brandidentity #brandstrategy #brandmanagement #maximalistdsig #graphicdeign #design #branding #brand

Colour blocking. Brave enough to mix unconventional colours? The combination of red and pink signifies creativity and boldness, suggesting an adventurous spirit unafraid to break norms. Colour blocking is a bold and creative design strategy that involves pairing two or more solid colours together in a distinct and visually striking way. It’s a technique that can be used across various media, from fashion to graphic design, and notably in branding and marketing. The strategic use of colour blocking can significantly enhance a brand's visual identity, making it more memorable and engaging to the target audience. #brandidentity #brandstrategy #brandmanagement #colourblocking #visualidentity #brnding #graphicdesign #colourteory

Realign your Target Market. Realising that the wrong target market is bringing in the majority of sales is a clear indication that there might be confusion in identifying or catering to the intended target market. This requires a strategic realignment and reevaluation of who you consider the ideal target market for your brand.  Revisit your initial strategy and remind yourself why you created your brand for that specific persona. Think about their wants and needs now compared to then, identify the changes and consider why your communication would have missed the mark. Consumers' wants, needs and challenges change constantly due to several external factors: relationship status, growing family, career changes, demographic changes etc. It is important to reevaluate and adjust your brand strategy to be fluid and change with your consumer.  #brandidentity #brandstrategy #brandmanagement #branding #targetmarket #brandpositioning #brandpurpose #brand

Is a neutral colour palette a good fit for your brand? Choosing neutral colours for your brand heavily depends on factors such as brand identity, purpose, target market and industry. Typically chosen for the minimalist, a neutral colour palette creates a sense of timeless sophistication and elegance. A classic and refined aesthetic blowing an air of luxury in the brand’s simplicity. Artist appreciation. The target market attracted to brands with a neutral colour palette values quality and craftsmanship in the products they purchase. They appreciate the attention to detail and artisanal techniques used in the production process, seeking out products that are well-made and built to last. Characterised by timeless elegance, understated luxury, minimalist chic, and versatile sophistication. #brandstrategy #brandidentiy #colourtheory #branding #brandidentity #strategy #brand personality #brandvalues #colourpalette

BRAND ARCHETYPES / THE OUTLAW Brand archetypes are characters that represent different types of personalities. By aligning your brand with a specific archetype you can create a strong, identifiable personality that resonates deeply with your target audience, fostering loyalty and emotional connections. 12 Archetypes have been identified in the branding and marketing world that successful brands use as a guide to communicate and connect with their audience. 01 | THE OUTLAW. The Outlaw is a rebel and a revolutionary. Their outspoken and passionate nature allows them to inspire radical change and challenge the status quo. Brand Personality: Revolutionary, rebellious, outspoken. Brand Promise: To disrupt what you've been taught to believe. Brand Values: Liberation, non-conformity, taking risks. Motto: Rules are meant to be broken. Strengths: Not being afraid of being judged. Weaknesses: Self-destructive behaviour. Brand Voice: Controversial, blunt, fearless. Brand Visuals: Dark, moody or intense colours. Does your brand have an Outlaw personality? #brandarchetypes #brandstrategy #brandpersonality #brandidentity #outlawbrandarchetytpe