BEAUTYNOVA

BEAUTYNOVA

Personal Care Product Manufacturing

A group of selected successful companies in the professional haircare industry

About us

Beautynova is a group of selected companies operating in the professional haircare industry, created for the development and consolidation of successful brands distributed worldwide. The journey of Beautynova started in 2012 and the Group was formed in 2020 through an acquisition and consolidation process of some of the most innovative professional hair care brands, becoming one of the largest global independent platforms in the industry. Beautynova is a leading developer of professional haircare products, with over 18.000 owned formulations. Today the Group generates 75% of revenues outside of Italy, its home market, and exports to more than 70 countries. The Group owns a premium portfolio of brands: - Beautynova Elite - Medavita - z.one concept™ - milk_shake® - simply zen - DEPOT® - NO INHIBITION - URBAN TRIBE™ - Hair Company - ING We have a successful track record in the development of the companies we have acquired, respecting their history, supporting their brands, empowering their people and management, building on their distribution network, strengthening the existing partnerships. We offered them the support of world class management, systems and tools, as well as the financial resources to back the making of their visions. “Hair with Care” is our Group philosophy, we take care of every customer and, at the same time, pursue social and environmental sustainability goals. Our care becomes responsibility towards all stakeholders, the planet and people inside and outside the company.

Industry
Personal Care Product Manufacturing
Company size
201-500 employees
Type
Privately Held

Employees at BEAUTYNOVA

Updates

  • We are excited to announce that 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, 𝗔𝗻𝗱𝗿𝗲𝘄 𝗦𝗺𝗶𝘁𝗵, 𝗵𝗮𝘀 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗘𝗹𝗶𝘁𝗲 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗛𝗮𝗹𝗹 𝗼𝗳 𝗙𝗮𝗺𝗲 𝘄𝗶𝘁𝗵 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰 𝗦𝗼𝘂𝘁𝗵𝗲𝗿𝗻 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 𝗪𝗶𝗻.   Renowned hairdresser and 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® 𝗚𝗹𝗼𝗯𝗮𝗹 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿, Andrew Smith, has secured his place among the legends of British hairdressing by claiming the prestigious 𝗦𝗼𝘂𝘁𝗵𝗲𝗿𝗻 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 title at 𝗛𝗝’𝘀 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰. This remarkable achievement marks Andrew’s third win in the category, having previously taken home the title in 2019 and 2022.   With this latest accolade, Andrew enters the 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗛𝗮𝗶𝗿𝗱𝗿𝗲𝘀𝘀𝗶𝗻𝗴 𝗔𝘄𝗮𝗿𝗱𝘀 𝗛𝗮𝗹𝗹 𝗼𝗳 𝗙𝗮𝗺𝗲, a distinction reserved for the very best in the industry. Impressively, he is only the fifth hairdresser in the award’s 40-year history to achieve this level of recognition in the Southern region.   A massive congratulations to Andrew - we are incredibly proud!

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  • View organization page for BEAUTYNOVA, graphic

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    𝗔𝗨𝗦𝗧𝗥𝗔𝗟𝗜𝗔𝗡 𝗛𝗔𝗜𝗥 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗬 𝗔𝗪𝗔𝗥𝗗𝗦 (𝗔𝗛𝗜𝗔) 𝗡𝗔𝗠𝗘𝗦 𝗖𝗢𝗟𝗢𝗨𝗥 𝗠𝗔𝗜𝗡𝗧𝗔𝗜𝗡𝗘𝗥 𝗦𝗛𝗔𝗠𝗣𝗢𝗢 𝗔𝗡𝗗 𝗖𝗢𝗡𝗗𝗜𝗧𝗜𝗢𝗡𝗘𝗥 𝗙𝗟𝗢𝗪𝗘𝗥 𝗙𝗥𝗔𝗚𝗥𝗔𝗡𝗖𝗘 𝗕𝗬 𝗠𝗜𝗟𝗞_𝗦𝗛𝗔𝗞𝗘® 𝗧𝗛𝗘 𝗕𝗘𝗦𝗧 𝗢𝗙 “𝗕𝗘𝗦𝗧 𝗜𝗡 𝗖𝗔𝗥𝗘” 𝗙𝗢𝗥 𝟮𝟬𝟮𝟰   Sunday 20th October saw the national winners announced for the 11th annual 𝗔𝘂𝘀𝘁𝗿𝗮𝗹𝗶𝗮𝗻 𝗛𝗮𝗶𝗿 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟰 - 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 and our vegan-friendly products, 𝗰𝗼𝗹𝗼𝘂𝗿 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻𝗲𝗿 𝘀𝗵𝗮𝗺𝗽𝗼𝗼 𝗮𝗻𝗱 𝗰𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝗲𝗿 𝗳𝗹𝗼𝘄𝗲𝗿 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 𝗯𝘆 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® was awarded as the best of “𝗕𝗘𝗦𝗧 𝗜𝗡 𝗖𝗔𝗥𝗘”. The AHIA Business entries were judged by an independent panel of international and national judges consisting of industry, media and PR professionals, as well as business specialists from fields including architecture and finance. Names included Alexandra Bilisi, Charlotte Grant-West, Faye Murray, Joanne Charlton, Kirstie Stafford, Narelle Lancaster and Nicole Healy. The 31 judges used the haircare products in blind packaging for a month and selected the finalists and winners with only instructions for use. Among the finalists two more milk_shake® products were named: 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝗺𝗶𝗹𝗸 𝗳𝗹𝗼𝘄𝗲𝗿 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲 in the category "𝗕𝗘𝗦𝗧 𝗜𝗡 𝗦𝗧𝗬𝗟𝗘" and 𝗺𝗶𝗹𝗸_𝘀𝗵𝗮𝗸𝗲® 𝗰𝘂𝗿𝗹 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗺𝗮𝘀𝗸 in the category "𝗕𝗘𝗦𝗧 𝗜𝗡 𝗧𝗥𝗘𝗔𝗧". We are very proud of this recognition that rewards the quality and uniqueness of our products. #AHIA #BestInCare #milk_shake #flowervibes

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  • On 7th and 8th October, 𝘇.𝗼𝗻𝗲 concept™, with its brands milk_shake®, simply zen and DEPOT®, celebrated 25 years of successes with 𝗚𝗿𝗮𝗰𝗲𝗳𝘂𝗹 𝗚𝗶𝘃𝗶𝗻𝗴: 𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝟮𝟱 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗕𝗲𝗮𝘂𝘁𝘆 𝗶𝗻 𝗜𝗯𝗶𝘇𝗮, an extraordinary event that overturned the codes of the conventional hairshow, transforming it into an experience that put its true protagonists at the centre: the hairstylists. On the evening of 8th October, 𝘇.𝗼𝗻𝗲 concept™ literally invaded Paseo Vara de Rey, in the heart of Ibiza town, with a 348-metres hair beauty station, the largest ever created, with over 600 hairstylists who gave unique looks and an unprecedented experience to over 1.500 inhabitants of the island. This was the occasion to establish the incredible 𝗚𝗨𝗜𝗡𝗡𝗘𝗦𝗦 𝗪𝗢𝗥𝗟𝗗 𝗥𝗘𝗖𝗢𝗥𝗗𝗦™ as "𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝘁𝘆𝗹𝗶𝗻𝗴 𝗵𝗮𝗶𝗿 𝘀𝗶𝗺𝘂𝗹𝘁𝗮𝗻𝗲𝗼𝘂𝘀𝗹𝘆" with 479 hairstylists from all over the world. It was an event that will remain indelible in the hearts of those who participated, enhancing the values of the community of hairstylists who gathered in Ibiza for this unique experience. #zoneconcept #25YearsOfBeauty #Ibiza #GuinnessWorldRecords

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    𝗗𝗘𝗣𝗢𝗧®, our brand dedicated to male grooming, attended the event at the Riccardo Paletti racetrack in Varano de' Melegari (PR), where Porsche enthusiasts from around the world came together to parade to the Palace of Colorno. We were honoured to be part of this exclusive gathering and to have our products featured in the awards ceremony on the same day. See you at the next event.  #depotmaletools #depotexperience #porsche #leftignition

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    3,384 followers

    The Beautynova Group is pleased to share a short recap of the best moments we experienced at Cosmoprof Worldwide Bologna this year. A special thanks to our team, to the visitors of our booths, and to everyone else who embarked on this incredible adventure with us! See you at Cosmoprof 2025. ——————————————————————————————————— Il Gruppo Beautynova ha il piacere di condividere un breve recap dei momenti più belli vissuti quest’anno a Cosmoprof Worldwide Bologna. Un ringraziamento speciale al nostro team, a chi ha visitato i nostri stand e a tutti coloro che hanno intrapreso questa incredibile avventura con noi! Ci vediamo a Cosmoprof 2025. #cosmoprof2024 #CosmoprofWorldwideBologna #BolognaFiere #professionalhaircare

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    3,384 followers

    The first day Cosmoprof Worldwide Bologna was a success with a great turnout for the Beautynova Group and its brands. We look forward to seeing you at our booths until Sunday, March 24. 📍Hall 25, booths A4/C5 - A16/C17 --------------------------------------------------------- Il primo giorno di Cosmoprof Worldwide Bologna è stato un successo con grande affluenza di pubblico per il Gruppo Beautynova e i suoi brand. Vi aspettiamo numerosi presso i nostri stand fino a domenica 24 marzo.  📍Padiglione 25, stand A4/C5 - A16/C17 #cosmoprof2024 #CosmoprofWorldwideBologna #BolognaFiere #professionalhaircare

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      +4
  • View organization page for BEAUTYNOVA, graphic

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    Beautynova is pleased to announce that PAI Partners is acquiring a majority stake in our Group becoming stakeholder alongside Bluegem Capital Partners and our management team. 

    View organization page for PAI Partners, graphic

    66,604 followers

    PAI Partners is pleased to announce that it has agreed to acquire a majority stake in BEAUTYNOVA, a leading global professional haircare platform, alongside Bluegem Capital Partners, which will maintain a stake alongside co-investors.   PAI, together with Bluegem, will support Beautynova and its management team in achieving its growth strategy of further developing its brands and accelerating its growth across all its major markets, including the US and Europe. In particular, PAI will draw on its significant experience in the Food & Consumer sector to help Beautynova continue to adapt to evolving consumer trends. We look forward to working with Beautynova’s management team and Bluegem in this next chapter of growth. Read more here: https://lnkd.in/e4dtniDq

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  • BEAUTYNOVA reposted this

    Bluegem returns significant liquidity to investors within two years of final close with the sale of BEAUTYNOVA to PAI Partners, and a partial reinvest by the Bluegem fund and its co-investors. Sales and EBITDA of Beautynova have more than tripled since Bluegem’s initial investment in 2020. Beautynova is a market leader of professional haircare products and exemplifies our vision of accelerating value from consumer staple businesses, with characteristics of consumable non commodity products; premium yet low ticket items; with repeat purchase patterns. The Beautynova journey also demonstrates our playbook of business transformation underpinned by international expansion, digital transformation and new product development. Read more: https://lnkd.in/egeANi-7 #privateequity #investment

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