BeCore

We're thrilled to showcase the creative and production work we've collaborated on with Nike NYC for the incredible 216 Lafayette experience. These types of pop-up activations are what we love to create—immersive, memorable, and impactful. If you're in the area, swing by and check it out! 👟

At BeCore, investing in our team means investing in innovation and excellence. This year's BeCore Beach Week brought our nationwide team together for an immersive week of learning and celebration. Beyond the training sessions, we were honored to host executive presentations from LA28, FIFA World Cup 2026, and the Bay Area Host Committee as we prepare for Southern California's upcoming tentpole sporting events. The week culminated in our 25th-anniversary celebration and BeCore Beach Olympics, where winning teams directed donations to their chosen charities—because giving back to our community has always been at the heart of who we are. Here's to 25 years of creating extraordinary experiences and to the incredible team that makes it all possible. #BECORE25 #AgencyCulture #ExperientialMarketing #TeamBuilding

Empowering the next generation isn't just an internal initiative—it's about extending impact into the broader community with purpose and dedication. BeCore CEO Mark Billik recently spoke with Animo Compton Charter School students in Compton, California. He shared his journey of overcoming hardship and pursuing his passion for hospitality, which led to a 25-year career in Experiential Marketing. These conversations remind us that success stories often begin with industry leaders taking the time to share their experiences and light the way forward for the next generation.

We are thrilled to be adding more dynamic talent to the BeCore team this week! Not just one, not just two, but three individuals who are going to help us continue to push boundaries and create unforgettable experiences for our clients!    Jasmine McGee joins BeCore after years of designing and delivering high-profile brand partnerships for Overtime and Fan Controlled Sports & Entertainment, as well as brand and athlete marketing partnerships at Excel Sports. She is also a current board member of the LA chapter of Women In Sports & Events (WISE). Jasmine joins us as an Account Director and will be based in Los Angeles. Ty Hughes joins BeCore after several years of delivering impactful events and brand partnerships for UnitedMasters and Tik Tok. His experience runs deep across film, entertainment, music and sports. Ty was a member of the West Virginia University hoops team that made it to the Sweet 16 in the 2015 NCAA Tournament. Ty joins us as an Account Manager and will be based in Los Angeles. Nisa Cortes joins BeCore after several years of managing grassroots sporting events and driving memberships for Volo Sports across the five boroughs of NYC. Nisa played soccer internationally while attaining her Master’s in Sports Management at Bournemouth University in England. Nisa joins us as an Account Manager and will be based in New York City.   We are beyond excited to lean into and learn from all three of our newest team members, and we celebrate the passion for excellence they all bring to the table on a daily basis. Welcome to the team Jasmine, Ty and Nisa!

The best way to provide a solution to a need is to first identify the need. How? Personal experience is often the primary way. Even then, finding a solve can be nuanced. One pain point might manifest itself in different ways. For example, it could focus on a specific need. Let's consider a necessity such as water. It is vital for life, it can provide a cooling effect on a hot day, and it can quench thirst. A marketing message may choose to focus on one of these aspects — or all three. Of course, pricing and convenience also come into play. Irrespective of the product or service offering, understanding what your customer/community will respond to is a critical element. Successful brands are customer-centric. Your audience knows and appreciates when they are provided a solution that meets their needs. Meeting your audience where they are and listening to them can provide clarity and insights that can and should inform how you engage with them. This is just one of the benefits of experiential marketing. Putting your solutions in front of people in a real-world situation can produce real-time feedback, whether it’s good or unfavorable or unexpected. The second part of the equation is to respond and adapt as needed. This feedback loop goes on as your audience changes/matures and as seasons or geography comes into play. There are several factors to consider, but they all center around your audience(s). A good agency partner will take care of the details of your brand activation, allowing you, the brand marketer, to mingle with your audience. Listening, speaking to them, and observing their behaviors will all influence how you determine what is working and what can be improved upon. So, while you measure your metrics such as dwell time, number of samples, social chatter etc., make sure you are not just listening for what you hope to hear, but also what you didn't know was being said. This is a valuable data set that is not likely to be 'gamed' in the way surveys often are. I'll see you 'in the field!' #BrandExperience #ExperientialMarketing

Employee Spotlight Series 🌟 Thanks for your amazing work in the field, Kasyn! #BeCorian “I graduated my undergrad with a criminal justice degree, and then went on to get my MBA at the same institution. When I was hired for the EVO position, I moved out to Texas. This job has given me so many experiences, and I have had a blast exploring this region. In my free time, I enjoy surfing and board sports, reading, and slacklining.”

From June 12-14, we had the pleasure of attending the World Experience Summit 2024 in New York City. This is a unique annual opportunity the experiential community to connect and share ideas that shape the future of experience marketing. At the WXO - World Experience Organization Summit this month, we recognized the importance of clear communication, which is paramount in identifying and solving problems. Oftentimes, people within the same organization will have varying opinions on the real issues, and the plausible solutions. Enter Kevin Dulle of Wonder Mint Studio. He helps people see what they can’t see. One of his methods of helping people communicate better involves identifying different ways of saying the same thing, tailoring the words to align with the recipient’s personality type and language. He uses “5 Photos on the Mantle” as a visual aid in determining your audience/client personas. They might be “bold and brash”, are they a “feeder?”, perhaps they are a “yodeler!”(you have to ask him) The playful nature of his visuals belie the valuable insights to be gained through his various exercises. #WXO #ExperientialMarketing #BrandExperience

We are thrilled to announce the addition of Derek Gutierrez, as a Senior Director of Client Services, to the BeCore family! Derek joins BeCore after having developed and delivered impactful programs across the sports, entertainment and experiential industry for the past 20 years, including 10 years at PepsiCo leading regional field marketing and sales efforts in the Southwest and Los Angeles, as well as managing Pepsi sports marketing partnerships across the NFL, soccer and golf. In addition to his impact across the business functions, he also drove positive change culturally as a long time leader of Adelante, PepsiCo's Hispanic Employee Resource Group, and serving as the National Co-Chair & West Division Executive Sponsor. We are excited to put Derek’s extensive industry knowledge and relationships, strategic vision, collaborative style, and passion for delivering excellence, into action for our clients! Big welcome to our newest BeCorian! #experientialmarketing #eventmarketing #sportsmarketing #BeCore

BeCore is proud to participate in King Street Ventures future of retail and commerce Summit on May 09 & 10! Our CMO/Partner, Kelly Vaught will be joining a roundtable to discuss Loyal & Engaged Brand Communities. It's a virtual event and will be attended by the world's leading founders and executives. Sign up and meet with our team in the virtual expo.  ➡️ Register HERE - https://lnkd.in/gb-TTvKG