Beniii

Beniii

Food and Beverage Retail

Fighting malnutrition and climate change through the cultivation of sustainable and versatile cricket broth.

About us

Superfood cricket food-product startup dedicated to tackling global malnutrition and promoting sustainability in line with key UN Sustainable Development Goals. Our first product, Beniii All Natural, a superfood broth harnessing the ecological and health benefits of crickets. Our team secured 1st place in Dartmouth’s startup competition and recently qualified for the world's largest social entrepreneurship competition, the Hult Prize Summit.

Industry
Food and Beverage Retail
Company size
2-10 employees
Type
Privately Held
Founded
2024

Employees at Beniii

Updates

  • Extremely grateful to have been a part of this💚 We look forward to continue learning and eventually sharing Beniii with you all in the future.

    View profile for Sarah M., graphic

    M.Ed., Senior Program Manager, Experiential Learning - Magnuson Center for Entrepreneurship at Dartmouth College

    Congratulations to the #NovaChirp Team for being chosen for the 2nd Chance Hult Prize Interviews! As NovaChirp #AdrianaChaviraOchoa D’24, #AndreBouzid ‘25, #PaulinaCuadra ‘25, #ElizabethDing D’24, and #MichaelHanrahan D’24 were one of 52 international teams to pitch at the Hult Prize Lisbon Summit. If chosen, after an hour long Hult Prize 2nd Chance Interview, they will join the 7 teams from the 7 Hult Prize Summits at the Hult Prize London Accelerator for three weeks in August. NovaChirp, LLC represented Dartmouth College and their trip was sponsored by the Magnuson Center for Entrepreneurship at Dartmouth College. It was an honor to accompany NovaChirp, LLC on their adventures at the #HultPrizeLisbonSummit Great memories of all of you, new international friends, and beautiful Lisbon, Portugal. Good luckNovaChirp Team! NovaChirp LLC is a cricket food-product startup, dedicated to tackling global malnutrition and promoting sustainability in line with key United Nations Sustainable Development Goals. Based in Mexico, due to the Mexican cultural ties to crickets in their cuisine, NovaChirp harnesses the ecological benefits of crickets, which to produce use significantly less land and water and when processed emit less carbon than traditional livestock. NovaChirp’s flagship product is a broth-flavored cricket protein powder that dissolves in water and integrates easily into Mexican cuisine, it offers a compact, versatile, and affordable nutritional solution. “Pitching NovaChirp at the Hult Prize Lisbon Summit, one of seven Hult Prize Summits, the largest undergraduate and graduate student social entrepreneurship pitch competitions in the world, was an exhilarating experience that further pushed me to not be afraid to innovate and continue seeking solutions for a better world. Seeing so many young people with revolutionary ideas confronting global issues made me less stressed out about the future of our planet.” Adriana Chavira Ochoa D’24, CEO, NovaChirp LLC The Hult Prize motivates young individuals to tackle the world’s biggest challenges through social entrepreneurship. Each year, over 100,000 students from 120+ countries participate in the competition, creating impactful startups that align with the United Nations #SustainableDevelopmentGoals. Finalists present their businesses to a panel of expert judges, with the winning team receiving $1 million USD in funding to bring their idea to life. https://lnkd.in/gibQMyVA https://lnkd.in/gT4Bu_a2 #Dartmouth #DartmouthCollege #MagnusonCenter #HultPrize #DartUP #SocialEntrepreneurship #UNSustainableDevelopmentGoals #HultPrizeSummits

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  • Adriana Chavira Ochoa, founder of Beniii (formerly NovaChirp LLC), renamed the brand after the Zapotec word "Beni," meaning "sustenance" or "nourishment," to honor her Mexican heritage and her dog, Beniii. The Zapotec people, native to Oaxaca, have long valued crickets as a nutritious and sustainable protein source in their cuisine. Beniii now carries this legacy forward, offering modern, affordable, and versatile nutritional solutions rooted in nourishment and sustainability.💚 As for NovaChirp LLC (now named Beniii) first originated from "Nova" and "Chirp". "Nova" is a term derived from Latin, meaning "new." In astronomy, a nova refers to a star that suddenly increases in brightness and then fades over time. The term is often used to describe something new, bright, or groundbreaking, symbolizing new beginnings or a fresh start. "Chirp" refers to the distinct sound crickets produce by rubbing their wings together, a behavior known as stridulation. Male crickets typically chirp to attract females, defend territory, or ward off other males. The sound's rate and intensity can vary depending on temperature, which is why crickets' chirps are sometimes used to estimate the temperature in their environment. Each species of cricket has its own unique chirping pattern, making it a key part of their communication.

  • The founders at NovaChirp LLC (now named Beniii) have a shared vision for a sustainable future and an unwavering passion to see their goals come to life. Backed by an incredible group of advisors and experts at Dartmouth College and Brown Rudnick LLP, they made it all the way to the Hult Prize where they participated in the startup accelerator provided by the Hult Prize Foundation. Adriana Chavira Ochoa, Elizabeth Ding, Mike Hanrahan, André Bouzid, and Paulina Cuadra Richardson had an incredible time exploring the sustainability space and meeting other startups! The learning opportunities provided by Hult are endless and integral! Thank you everyone who has supported the Beniii journey! A very special thanks to Sarah M., Amy Hudson, Alejandra V., and Matthew Uretsky for the unwavering support Big or small, lets make an impact everyday 💚 #sustainability #foodinnovation #UNSDGs #Dartmouth #Beniii #HultPrize

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