BeyondSKU

🚀 BeyondSKU Track 2 Alum Halfday Iced Tea is Back with a Bold New Look and a New Prebiotic Blend! 🍋🧊 Halfday has been on a mission to shake up iced tea—and their latest refresh does just that. Check out their new look and new products including GOODDAY Prebiotic Blend and Classic Half & Half - half iced tea, half lemonade, Learn more below and see their new look at www.drinkhalfday.com. #BeyondSKU #CPGInnovation #DrinkHalfday

Here they grow again! Be sure to stop by BeyondSKU Track 5 alumni Growee Foods founded by Aman Blana to see their new packaging and check out their new flavor - Garlic Eggplan. Get the scoop at booth #7819 at Natural Products Expo West next week!

Congrats to BeyondSKU Track 2 alum, Halfday Iced Tea, for taking home the win at UNFI’s latest Pitch Slam competition! 🚀👏 As part of UNFI’s UpNext program, emerging brands had the opportunity to pitch their innovative products to a live audience of retail buyers and industry peers. Halfday’s Vice President of Sales & Distribution, Luke Ledyard, shared what makes their brand stand out: “Halfday Prebiotic Iced Tea is ushering in a new era of iced tea—low sugar, gut-healthy, and packed with functional benefits—all while delivering the classic iced tea taste you know and love.” With UNFI’s UpNext program fueling their momentum, we can’t wait to see what’s next for Halfday! Keep pushing boundaries and redefining the beverage aisle. 🔗 Read more about the Pitch Showcase and the UNFI show below! https://lnkd.in/g_aT484u

👏 Huge shoutout to the Kekoa Foods team—David Fullner and Daniel Auld—for giving back in a big way! As part of #BeyondSKU Track 4, they’ve been making waves in the CPG space, and now they’re paying it forward by donating thousands of pouches to children in need. This is what purpose-driven entrepreneurship looks like! Check out more on their impact and other key updates in the CPG industry from Startup CPG below. ⬇️

It’s hard to believe it’s already been a week since our BeyondSKU Track 5 Pitch Showcase! 🎤✨ Our five incredible founders took the stage, sharing their vision and innovation with an audience of industry leaders, investors, and mentors. A huge congratulations to: - Mary M., Founder of LOLA SNACKS - Suzannah Raff, Founder of Cleo+Coco, LLC - Aman Blana, Founder of Growee Foods - Silvia Vidova, Founder of Culiraw - Anita Parikh & Geoffrey Harris, Founders of Tigo Low Alcohol Craft Cocktails A heartfelt thank you to our mentors, advisors, and sponsors who make this program possible. Your support is instrumental in helping these founders grow and thrive in the competitive CPG landscape. 🚀 To our founders—this is just the beginning, and we can’t wait to see what’s next for each of you! #BeyondSKU #CPGInnovation #FoodAndBeverage #StartupSuccess #PitchShowcase Eric Schnell Vincent Biscaye Veronica Park Larissa Hrabec

As we gear up for an exciting day celebrating the incredible companies in our BeyondSKU Track 5 cohort, we want to take a moment to express our heartfelt gratitude to the sponsors who make this all possible. 🙌 A huge thank you to all of our Track 5 sponsors - below - for their unwavering support, expertise, and belief in the power of innovation in the CPG space. Your contributions are not just resources—they’re an investment in the dreams of our founders and the future of the industry.   To our founders Cleo+Coco, LLC, Culiraw , Growee Foods, LOLA SNACKS and Tigo Low Alcohol Craft Cocktails: tomorrow is your moment to shine! We can’t wait to hear your pitches, witness your passion, and see all the hard work you’ve poured into your brands come to life. 🎤✨   Let’s make it an unforgettable day! NielsenIQ Wayflyer Propeller Industries Konnect Agency Manitoba Harvest Hemp Foods ForceBrands ePac Flexible Packaging Giannuzzi Lewendon, LLP CSC Leasing New Hope Network Naturally Network Bison Bag Co Inc Corient and Polsinelli

We’re thrilled to see BeyondSKU Track 4 alum Jordan Fainberg Founder of Pinsa Love making waves in the food industry with his innovative fermented pasta! This groundbreaking product is poised to redefine what we think about pasta, offering not only amazing taste but also enhanced nutritional benefits. 🍝 Next steps include launching direct-to-consumer in early March and working into retail toward the second quarter of 2025. Jordan we’re proud to have been part of your journey and can’t wait to see what’s next for you and your team. 🚀 Check out the full story below! https://lnkd.in/gRFbV2KT

As we wrap up another incredible cohort with Pitch Showcase Day this Thursday, we want to take a moment to express our deepest gratitude to the amazing mentors who made Track 5 such a transformative experience for our founders. 💡   Your generosity, expertise, and unwavering support have been nothing short of extraordinary. From offering guidance on scaling strategies to sharing hard-earned wisdom about navigating the complexities of the CPG world, you’ve been the backbone of this journey.   The success of Growee Foods, LOLA SNACKS, Culiraw , Tigo Low Alcohol Craft Cocktails, and Cleo+Coco, LLC wouldn’t have been possible without your dedication to their growth and success. You’ve helped shape not just businesses but futures, and for that, we are forever grateful.   You’ve empowered these founders to dream bigger, think sharper, and execute with confidence. That kind of mentorship is a gift that keeps on giving.   Thank you for believing in the mission of BeyondSKU and for pouring your hearts into this track. It’s mentors like you who inspire us all to keep pushing boundaries and creating meaningful change in the world of CPG. 🙌 Here’s to making an even bigger impact together in the future! 🚀 Eric Schnell Veronica Park Vincent Biscaye Larissa Hrabec Jade Zaroff

Check out this fantastic growth story and 2024 recap from Mack Anderson, co-founder of Zenjoy, from BeyondSKU Track 3! Your journey is nothing short of inspiring. Congratulations to the Zenjoy team on all your continued success - we can't wait to see what’s next for you! 🚀👏 #BeyondSKU #StartupSuccess #Entrepreneurship

The BeyondSKU Track 5 Pitch Showcase Day is almost here, and you won’t want to miss it! Join us in person to hear from these incredible Founders as they share their game-changing visions including:   💡 Suzannah Raff, Founder of Cleo+Coco, LLC 💡 Mary M., Founder of LOLA SNACKS 💡 Anita Parikh & Geoffrey Harris, Co-Founders of Tigo Low Alcohol Craft Cocktails 💡 Aman Blana, Founder of Growee Foods 💡 Silvia Vidova, Founder of Culiraw   This is your chance to connect with passionate Founders, investors, and industry experts in the CPG space. The event celebrates the culmination of three months of hard work by our Founders, Mentors, Sponsors, and the entire BeyondSKU community.   📅 Date: January 23, 2025 ⏰ Time: 5:30 – 9:30 PM 📍 Location: House Studios, 873 Broadway, Suite 301   Let’s come together to celebrate innovation and entrepreneurship. RSVP via link below and we’ll see you there! 🎉 https://lnkd.in/gXfDjvDt Eric Schnell Larissa Hrabec Veronica Park Vincent Biscaye