Big Valley Marketing

If your current content strategy is simply "buy this 🤑 ", chances are it's not working too well. *cue the tumbleweeds* What you need is to approach your content the way you would when trying to achieve product-market fit - understand your audience ( a.k.a. customers) first...then build your content around them and their habits. 🧠 Here are some questions to get you started. And if you want more, check out David Bailey's recent blog: https://lnkd.in/gFyK-EAD

If politics and tech weren’t already intertwined, they sure are now. In the last installment of B2B Tech Media Landscape Changes, Dave Reddy reveals why brands are missing opportunities by not addressing topics at the intersection of politics, technology and media. Want to learn more?: https://bit.ly/3QfTdSk

💡 Nearly 80% of people distrust AI—which raises a critical question for all of us: How should brands disclose the use of AI in their products, marketing, and communications? At Big Valley, we dug into this complex debate, analyzing industry guidelines and public sentiment to help brands navigate AI transparency and close the trust gap in our latest report. Inside AI News highlights our latest take on AI disclosure: https://bit.ly/419RfcI

It's official: our very own Katie Huang Shin is a judge for the prestigious 2025 PRovoke Media North American SABRE Awards! The SABRE Awards recognize PR campaigns that demonstrate the highest levels of strategic planning, creativity, and business results, and who knows the ins + outs of public relations better than Katie herself? Check out her top five award submission tips below before crafting your winning entry! More info on the SABRE Awards here: https://lnkd.in/gDCd_v28

🏈 You know you're in marketing and communications when one of your favorite things during the "big game" is watching the commercials. And in the sea of snack, car, and entertainment ads, there are several tech commercials that we at Big Valley love, since tech is kinda our thing. 😉 Here are some of our favorites from years past. 👇

Too often tech leaders see content as a tactic to sell what’s on the shelf. And content can—and should—help you do that. But if that’s the sum total of your content strategy, you’ve not only missed the big picture, you’ve likely just telegraphed to the marketplace that you have no vision beyond making this quarter’s number. But you can break beyond that. Learn how from David Bailey, Big Valley's Story + Content Practice Lead: https://lnkd.in/gFyK-EAD

While the topic of #AI usage in the newsroom is hotly debated, there is no doubt it is changing the way news is reported. So, we'd like to know: Where do you stand? Dave Reddy recently dove into the topic of AI Reporters and more in the B2B Tech Media Landscape Changes blog series. Learn how to embrace and work with AI-powered reporters here: https://bit.ly/4hx8n1n

On the morning of Jan 27 we woke up and out of the blue, DeepSeek was all anyone was talking about. So we're diving into the stories that drove the conversation and the impact it had on the AI space, the stock market, and more. Explore our deep dive data on DeepSeek: https://lnkd.in/eJWtGMdE

It is a truth universally acknowledged (at least at Big Valley) that a good POV piece must be in want of research and analysis. Learn more from our Editor-in-Chief, charles cooper, about what separates the good POVs from the bad POVs: https://lnkd.in/gBhqSbGb

Happy Lunar New Year from us at Big Valley! We wish you all a year full of prosperity and successes. 🧧 Did you know this Lunar New Year represents the Year of the Snake? Katie Huang Shin shared the meaning behind this year and what it can bring for us all. Check it out!