Big Moves Marketing

Here's an insane stat: 81% of marketing teams find website ownership a persistent challenge: While marketing teams are the definite owners of the customer experience, the majority feel restricted by designers and developers — limiting their ability to deliver on their marketing vision and goals. This is why in the last few years, I've bypassed designers and developers to build websites for my B2B SaaS / Technology customers using Webflow. For a B2B company, big or small, a website is the heart of their business. It's the primary, most impactful medium for communicating with buyers. If the website doesn't clearly articulate value, and doesn't deliver a great user experience, no amount of $$$ spent on campaigns will generate growth. The website is your BRAND, your CONTENT HUB and your CONVERSION CHANNEL. Your website is everything a prospect knows about your company. I'm tired of designer and developers not getting the business value of a website and treating it like a side project that distracts them from their product work. It's simple. Shitty website = Stunted marketing = Terrible sales = Few buyers of your product Webflow and other no-code platforms bring SO many benefits to companies: 1. Create stunning, responsive and super-flexible websites in days 2. Deliver a convincing user experience helps buyers trust your brand 3. Be crazy agile - make changes when you want, as you want 4. Create conversion-ready landing pages in minutes 5. Control all technical aspects like SEO, redirects, integrations easily Time for you to control of your website and your B2B business growth. #b2b #marketing #growth #b2bmarketing #startups #website #founders #entrepreneurship #contentmarketing https://lnkd.in/gsYyZ3Nd

Many B2B companies fail to reach and profit from middle-market customers. Yet the opportunity is enormous: In the U.S. alone, middle-market companies purchase more than $6 trillion a year in goods and services. The fundamental problem is that many companies don’t have a strategy for selling to midsize companies, as they usually do for sales to enterprise and small business clients. As a result, they try to force either their enterprise model or their small-business model onto the middle market — and it doesn’t work. In this article, the authors describe what viable, profitable middle-market sales strategies might look like. https://lnkd.in/dJr8VQjF #b2b Big Moves Marketing #b2bsales #sales #marketing #growth #strategy

McKinsey's global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than 10 percent annually, even in uncertain economic times. 1. Fully commit to hybrid sales teams and capabilities 2. Go beyond account-based marketing to hyperpersonalization 3. Adopt advanced sales tools 4. Use targeted strategies for third-party and company-owned marketplaces Full research and recommendations: https://lnkd.in/dJGPhrJf #b2b #b2bsales #sales #marketing #b2bmarketing #strategy #growth #startups #innovation

Research shows there’s a mismatch of opinions between the CMO and CFO when it comes to investing in B2B brand marketing – but with optimism ahead that CMOs can convince the board to invest a greater share of budget in brand in 2024, what hurdles must they overcome first? This reluctance from CFOs to increase brand-building budgets lies in the difficulties with measuring the effectiveness and commercial value of brand marketing activity – 72% of them saying that their CMO struggles to do so. https://lnkd.in/dgJgsJBD #marketing #b2b #strategy #growth #cmo #branding #b2bmarketing

B2B buying doesn’t play out in any kind of predictable, linear order. Instead, customers engage in what one might call “looping” across a typical B2B purchase, revisiting each of six buying jobs at least once. These jobs include: - Problem identification. “We need to do something.” - Solution exploration. “What’s out there to solve our problem?” - Requirements building. “What exactly do we need the purchase to do?” - Supplier selection. “Does this do what we want it to do?” - Validation. “We think we know the right answer, but we need to be sure.” - Consensus creation. “We need to get everyone on board.” To further the complexity, buyers aren’t just looking at purchases to solve an immediate problem. Gartner research shows that 99% of B2B purchases are driven by organizational changes. Buyers are most often motivated to solve longer-term, internal challenges that span multiple parts of the buyer organization. At various times, stakeholders are accessing your website, looking at social media, using an interactive tool or using some other digital channel. When customers are seeking the information they need to get a job done, sales reps are not the only channel to customers, but simply one of many channels. Alignment across in-person and digital channels is crucial for supporting customers in the way they actually buy. Successful sales organizations accommodate the growing number of buyers and their cross-functional representation in client organizations. This includes being able to navigate potential dysfunction that comes from numerous buying group members who may have different goals and needs as they do their own research. Read more at Gartner: https://lnkd.in/du9Tq7AS #b2b #marketing #b2bmarketing #strategy #growth #content #contentmarketing #startups

Winning B2B Customer Stories: How to Showcase an Effective Case Study How to share a compelling story on why more customers should do business with you. Key takeaways: - Learn what precisely a B2B case study is and why you should put effort into writing them - See relevant case study examples - Understand best practices on how to structure your case study with a template - Gain expertise on interviewing best practices to gather suitable source material - Discover the questions you shouldn't forget to ask https://lnkd.in/difbtN5T #casestudy #content #contentmarketing #b2b #b2bmarketing #marketing #growth

Product-Led Growth (PLG) has been hailed as a silver bullet for many B2B endeavors, and countless success stories can attest to its impact. However, blindly adopting PLG without considering your unique circumstances can lead to failure. But while PLG has proven effective for many businesses, there are situations where it may not be the ideal strategy. Case 1: Enterprise Buyers Predominately Hold Decision-Making Power Case 2: Product Value Requires Thorough Communication Case 3: Impossible to Activate Products With Self-Serve Case 4: Unpredictable Sales and Marketing-Led Motions Product-Led Growth can lower customer acquisition costs, accelerate scaling efforts, and make an organization more efficient, but only when applied in tandem with sound infrastructures in place. A rush to implement PLG without analyzing a business' fundamentals is a gamble with uncertain payoffs. https://lnkd.in/dQwHvasS #productmarketing #marketing #b2b #b2bmarketing #growth #strategy #startups #technology #entrepreneurship #founders #plg

Many B2B companies fail to reach and profit from middle-market customers. Yet the opportunity is enormous: In the U.S. alone, middle-market companies purchase more than $6 trillion a year in goods and services. The fundamental problem is that many companies don’t have a strategy for selling to midsize companies, as they usually do for sales to enterprise and small business clients. As a result, they try to force either their enterprise model or their small-business model onto the middle market — and it doesn’t work. In this article, the authors describe what viable, profitable middle-market sales strategies might look like. https://lnkd.in/dJr8VQjF #b2b Big Moves Marketing #b2bsales #sales #marketing #growth #strategy

No one can buy Canva now. Adobe, its largest rival, inadvertently put paid to that with its attempt to acquire another design software firm, Figma, that collapsed this week. The $US20 billion ($29.5 billion) deal, struck 15 months ago, crumpled after regulators in three markets said or signalled they would block it. If they were that worried about an Adobe-Figma tie-up, they would be aghast at the prospect of a software giant buying Canva. So that’s a non-starter. #marketing #growth #startups #venturecapital #vc #founders #funding