BIGtoken®

Congrats to the Yale Bulldogs for winning the 2024 Nutmeg Classic! BIGtoken® provided the host, Sacred Heart University, and the Martire Family Arena, the customer and data acquisition sponsorship with Crumbl Cookie. A huge success for everyone, perhaps most of all our happy fans of all ages who came to the games and earned their free cookies. Yale University University of Connecticut Quinnipiac University Sacred Heart University #BIGtoken #advertisingtechnology #zeropartydata #consumerinsights

BIGtoken is making history! For the first time, a real estate company has launched a Retail Media Network. Proudly, it's happening at Virginia Tech, alma mater of NFL Hall of Famer Bruce Smith and Hoda Kotb. The collaboration between River Mountain Properties, LLC, and BIGtoken on campus in Blacksburg is pioneering a new era, connecting businesses and residents through data like never before. #BIGtoken #advertisingtechnology #zeropartydata #consumerinsights #realestatecompany

1.3TB of customer data from Ticketmaster, including personally identifiable information, is sitting on the Dark Web for sale! It’s good that we at BIGtoken have created a solution, using advanced technologies like Blockchain, to reduce the reliance of brands and advertisers on middlemen. This ensures customer relationships and zero-party data are not disintermediated, and they remain safe and secure. #ticketmaster #databreach #dataprotection #blockchain #BIGtoken

Back to this great article about AI and Marketing Tech... Point #1 in the article comes down to micro-segmentation. This has been costly in the past because you need to: a) generate new data b) continually deepen the data over time c) have it retrievable immediately, easily, and inexpensively. That is what's difficult to do, and that's what BIGtoken specialized in during its Web2 days—and has now accelerated in Web3! Article blurb here: AI and GenAI Leading MarTech Investment As #AI is expected to drive improvements in #contentcreation, #personalization, #predictiveanalytics, and overall marketing efficiency. 60% of marketers view this initiative as providing the most value and return on investment (ROI). In addition to driving improvements, AI and #GenAI can segment customers more accurately and with greater precision. #Microsegmentation, which in the past has been very costly for retailers, can now be instrumental in driving higher engagement and loyalty to a brand. Furthermore, automated marketing activities to remove repetitive tasks such as email marketing, social media posting, and ad placements result in higher consistency across campaigns. https://lnkd.in/evuKcgB3

Another weekend, another BIG audience builder for My Lacrosse Tournaments! Building a D2C database, re-targetable via their own digital wallet. Best of all, attendees got their Dunkin' or Domino's gift cards immediately! Enjoy the coffee, donuts and pizza, guys. Redefine your event success and raise the ceiling with BIGtoken today! #BIGtoken #Lacrosse #EventEngagement #CustomerFeedback #Rewards #SportsEvents

Experience unparalleled accuracy and trust through zero-party data with BIGtoken. #BIGtoken #zeropartydata #advertisingtechnology #consumerinsights

I've been forwarded this article several times now - it's great and is spot on for BIGtoken. How?  I'll break it down in a series of posts. #3 from the article, data collection to understand customer journey: "Nearly half of the marketing leaders see customer data collection and analytics as critical for enhancing engagement, according to the CMO Intentions study." Translation:  You want better customers? You gotta get better data. A good house is built on a good foundation. BIGtoken is the pathway to your solid foundation; owned, accurate, ethically sourced data on your customers. https://lnkd.in/evuKcgB3 #martech #adtech #blockchain

BIGtoken brings instant rewards to Lacrosse Tournaments! We teamed up with a leading Lacrosse Tournament company to gather valuable data, and in a privacy-compliant way. Attendees scanned our QR code on the premises while we reached the others through other mediums such as social media and email. They answered a few questions and chose a gift card from Dunkin' or Domino's! Want to enhance your event engagement? Partner with BIGtoken today! #BIGtoken #Lacrosse #EventEngagement #CustomerFeedback #Rewards #SportsEvents

we're creating quite an ecosystem of future proof audiences across all kinds of interesting verticals. #web3 #adtech #martech

We’re excited to share that BIGtoken has tripled lead generation in the college residential market at Virginia Tech! Our innovative Web 3 technology has transformed customer marketing and leasing for the rental housing industry. Partnering with four residential properties near Virginia Tech University, our digital wallet solution has enabled real-time, data-driven tenant leads, boosting leasing efficiency like never before. This marks a major milestone in Direct-to-Consumer (D2C) connections and data privacy. Read the full press release to discover how BIGtoken is reshaping digital marketing. https://lnkd.in/ea2zZ6DC #PressRelease #BIGtoken #Web3 #Innovation #RealEstate #LeadGeneration #DataPrivacy