BIOVIT

🍎 CALLING ALL HEALTH PROFESSIONALS! New BIOVIT fortified product - Free samples for health professionals Doctors, nutritionists & dietitians - we want you to get your feedback on this NEW Purition wholefood porridge, fortified with BIOVIT natural vitamins and minerals. Simply comment, like or share below and we’ll send you the discount code to claim a free sample. 🥳 We’re excited to share that the first product on the market containing BIOVIT is here—Purition’s Instant Wholefood Porridge! Designed as a food-first approach to malnutrition supplements, this energy-dense porridge is fortified with BIOVIT’s natural micronutrient blend, and contains a broad spectrum of essential vitamins and minerals. We’ve worked closely with Purition on its development, and you’ll find the BIOVIT Trustmark proudly displayed on the front of the pack. Now, we need your expert feedback! We’re inviting nutritionists, dietitians, doctors, and other health professionals to try the product and share their insights. Comment, like or share for your free sample, and help shape the future of nutrition supplement solutions. BIOVIT X Purition Ltd. #NaturalNutrientRevolution

Excited to announce our first BIOVIT Live of 2025: Are "Natural" Claims Misleading Consumers? Join us for an interview with Antonio De Carluccio from SAFE - Safe Food Advocacy Europe , where we'll be diving into the findings of their recent consumer survey report “Enhancing Transparency in Food Products”. When? March 25th, 11am In this webinar, we’ll explore: 1️⃣ Should “natural” claims should be legally protected? 2️⃣ How do consumers perceive terms like “natural”? 3️⃣ Are brands using these claims misleadingly? 4️⃣ And so much more! Click the link in the comments below to register for this BIOVIT Live webinar 👇 or email eimear@biovit.com

What an inspiring few days at The Nutrition Society Winter Conference 2025! From cutting-edge research to discussions on vitamin D fortification, bioactive recommendations, and the balance between personalised nutrition and population guidelines, we've gained valuable insights. As we strive to tackle malnutrition, health inequalities, and sustainability, we’re left reflecting on key questions: 💡 Will there still be a role for population health guidelines in a personalised future? 💡 How can public health guidelines balance human health with environmental sustainability? 💡 Are mandatory approaches, like flour fortification, the most effective way to manage malnutrition? A huge thank you to all the speakers for these thought-provoking sessions, we particularly enjoyed talks from Anna-Lena Klapp, Professor Susan Lanham-New, Sarah Bath and Ana Rodriguez-Mateos PhD RNutr FRSC FHEA! 🌍

BIOVIT has been nominated for UK STARTUP OF THE YEAR, at the Global Startup Awards Edition 11. Thanks to whoever nominated BIOVIT. If it was you, please let us know! We're delighted to have made it through to the UK finals. #globalstartupawards

Top children’s food trends with Holly Pink from The Collective UK | B Corp™ From functional nutrition and age-specific innovations to convenient snacking and playful food concepts. Watch this BIOVIT Live short for Holly's whistle-stop tour of what’s shaping the market. Click the link in the comments to watch the full BIOVIT Live webinar "Are Children's Food Products Healthy" on our YouTube channel 👇

BIOVIT has been shortlisted in the Game Changer category at the SeedLegals Startup Awards 2025! Thanks to SeedLegals for putting us on the shortlist.

European consumers are demanding transparency regarding the term "Natural" in food labelling. A recent consumer survey of 5,000 individuals by SAFE - Safe Food Advocacy Europe reveals: 💡 90% of consumers believe legislation should mandate clear labelling of non-natural substances in products. 🥙 86% are more likely to purchase products explicitly labelled as containing natural ingredients.  🍊 76% think images of natural ingredients that are synthetic in the product (e.g., an orange for synthetic vitamin C) should be banned on packaging. 💊 83% of European consumers find it important to know whether vitamins in products are of natural or synthetic origin. How do you feel about the use of the term "Natural" in food labelling — what do you expect it to mean? Should there be stricter regulations? Comment below 👇

Looking for some New Year inspiration? Watch this BIOVIT Live Short featuring Laurie Fermor, co-founder of Freddie’s Farm Snacks, as she shares insightful tips on how smaller food brands can have a competitive edge over larger ones 🚀 Click the link in the comments to watch the full BIOVIT Live webinar "Are Children's Food Products Healthy" on our YouTube channel 👇

Did you know that children who are obese by age 6 are highly likely to carry that into adulthood? But it’s not just about weight—malnutrition and food poverty are also at crisis levels. In this BIOVIT Live Short, Lucy Upton, Specialist Paediatric Dietitian and 'The Children’s Dietitian,' explores the pressing challenges in children’s nutrition today. Click the link in the comments to watch back the full BIOVIT Live webinar "Are Children's Food Products Healthy" on our YouTube channel 👇

Let’s talk about children’s nutrition! Our latest BIOVIT Live Webinar is now available to watch on demand. In this webinar, Eiméar Sutton RNutr MSc, Head of Nutrition at BIOVIT, sat down with an incredible panel of experts to chat about:  1️⃣ What’s really going on with children’s nutrition today. 2️⃣ The sorts of barriers families face in building healthier eating habits. 3️⃣ The latest trends in kids’ food products. 4️⃣ Some exciting innovations that are changing the game. Meet our panel: 👋 Holly Pink, Product Director at The Collective. 👋 Lucy Upton, Specialist Paediatric Dietitian and “The Children’s Dietitian”. 👋 Laurie Fermor, Co-founder of Freddie’s Farm. 👋 Lara Rodgers, Co-founder of Lune + Wild. This is an insightful conversation about improving children’s nutrition and what’s happening in the world of healthier, innovative food products for children. Click the link in the comments to watch the full webinar on our Youtube Channel 👇