Blue United Corporation

An interview with our COO, Javier Sanz Ortiz has been published on Sports Business Laboratory, the sports business website we manage in collaboration with Deloitte Tohmatsu Consulting. Javier shares his perspective on what sets Blue United apart: "What sets us apart from other consulting firms is that we also own properties ourselves. One such property is the Pacific Rim Cup (PRC), which is the theme of this interview. Alongside our CEO, Takehiko Nakamura, I serve as the project manager for this initiative." In the interview, Javier also discusses the PRC, which has been hosted in Hawaii since 2018, and shares his thoughts on the event's Social Return on Investment ( #SROI ): "SROI evaluates the social value created by dividing it by resources invested. An SROI value above '1.0' indicates positive outcomes. For the PRC, we achieved SROI values of 1.37 in 2023 and 1.03 in 2024, in addition to generating economic value." Addressing the challenges faced during the pandemic and Aloha Stadium renovations, Javier highlights the team's commitment: "Despite these challenges, we continued the PRC on a smaller scale, hosting youth soccer clinics and tournaments. While participation decreased in 2024 due to adjusted fees, the average social value per participant increased, reflecting the strong brand we’ve built since 2017 and the trust in the PRC’s premium experience." Please stay tuned for the second part of the interview, releasing January 20th, where Javier will go into SROI and future strategies. https://lnkd.in/eBjbg2DU CC: Kazuo Taguchi , Seiji Morimatsu

We’re thrilled that Sportico has featured MIXI, Inc.'s investment in Blue United Corporation! As our first investor, MIXI, Inc’s partnership is a testament to the potential of the Pacific Rim Cup and the value this property represents. This investment solidifies the foundation for the tournament's stability and prepares us to welcome back professional teams when Aloha Stadium reopens in 2028. The Pacific Rim Cup has always been about more than just soccer—it’s about building bridges across the Pacific and celebrating the shared passion for the beautiful game. MIXI’s confidence in this vision fuels our drive to continue delivering world-class sports experiences. Check out the Sportico article for the full story: https://lnkd.in/ezJ2r5Tj Thank you to everyone who has supported us on this journey. This is just the beginning, and we’re excited for what’s ahead! CC: Takehiko Nakamura, Javier Sanz Ortiz, Takuya Yamada, Sheryl Hopeau, Huy Vo, Leandro F., Eduardo Ulian, Seiji Morimatsu, yukiko imai, Glenn Wakai

PIA Sports Business Program (5th Edition): Now Accepting Applications for the Second Round! This year, the program is even better! The 5th edition introduces exciting new features: ⚽️Evening sessions on weekdays to accommodate working professionals 🎾A diverse group of participants, including current athletes 🏀Expanded online courses, allowing you to join from anywhere 🏓Students are warmly welcome to participate! Organized by Blue United Corporation in collaboration with PIA Corporation, one of Japan’s largest ticketing agencies, this program provides unparalleled insights into the sports business world. We look forward to receiving applications from those passionate about sports! ■ Program Details: [Link] #PiaSportsBusinessProgram #PSB

SROI Analysis and the Pacific Rim Cup 2024 The Pacific Rim Cup 2024, held on July 27-28 at Waipio Peninsula Soccer Complex in Honolulu, showcased its broader social value beyond a soccer clinic. Special coaches included Takuya Yamada, Kenji Treschuk, Shandon Hopeau, and Bingy L., highlighting skill development and fostering community engagement. Visualizing Social Impact SROI (Social Return on Investment) quantifies societal impact by converting outcomes into monetary value. Blue United Corporation and Deloitte Tohmatsu Consulting applied SROI analysis to the 2024 clinic, using an updated logic model incorporating the tournament element. This clarified how activities like fostering exercise habits, increased sports participation, and stronger community bonds contributed to outcomes. Despite a slight decrease in SROI value from 1.36 in 2023 to 1.03 in 2024, the program delivered significant value. The participation fee increase ensured a sustainable operation while maintaining high program quality. Importantly, the social value per participant grew, highlighting greater individual benefits. Future Prospects Looking ahead, the Pacific Rim Cup plans to expand stakeholder measurement to include local residents and businesses alongside children, parents, and volunteers. This broader evaluation will provide a clearer picture of the event’s impact on community health, local economic revitalization, and overall social value creation. Sustainable operations remain a priority for the Pacific Rim Cup. While the professional tournament is on hold until the new Aloha Stadium opens, we are continuing the community clinic as a way to keep the Pacific Rim Cup brand active and meaningful. By balancing social value with economic returns through thoughtful efforts such as fair pricing and efficient resource use, we aim to maintain engagement with our stakeholders and the community. By continuing to measure medium-term outcomes and exploring long-term impacts, the Pacific Rim Cup can identify lasting changes in participants’ lives and opportunities for program improvement. These efforts ensure the Pacific Rim Cup remains a model for community engagement and sustainable practices, paving the way for a seamless return of the professional tournament when the stadium is ready. https://lnkd.in/eS2EwM88 CC: Takehiko Nakamura / Javier Sanz Ortiz / Kazuo Taguchi / Leandro F. / Eduardo Ulian / Seiji Morimatsu / yukiko imai / Takuya Yamada / Bingy L. / Sheryl Hopeau / Glenn Wakai

Thank you for your support throughout this year. Wishing you a wonderful holiday season filled with joy. May the coming year bring you happiness and success. From all of us at Blue United Corporation Takehiko Nakamura / Javier Sanz Ortiz / Takuya Yamada / Kazuo Taguchi / Eduardo Ulian / Kota Iwama / Shuji Komori / Shu Hiramatsu / Nao Katayama / Maiku Miyamoto / Kazutaka Yokoshima / Tetsuya Okuda / SUGURU UCHINO / Ryuji Miyamatsu / Leandro F. / Yuki Matsumoto / Yuma Amano

Bridging Japan and the World: The 2024 J.LEAGUE MLS Stadium & Training Facility Study Tour It’s been just over a month since Blue United Corporation proudly coordinated the J.LEAGUE - Japan Professional Football League's 2024 MLS Stadium & Training Facility Study Tour across North America. The impact of this transformative project continues to resonate. This high-profile tour brought together 44 participants including executives from the J.League, representatives from leading clubs like Kashima Antlers, Yokohama F Marinos, Júbilo Iwata, Gamba Osaka, Cerezo Osaka, Blaublitz Akita, Shimizu S-Pulse, and Ehime FC, as well as top-tier Japanese architectural and design firms such as Azusa Sekkei, Taisei Corporation, Takenaka Corporation, and Obayashi Corporation. Over six months of meticulous preparation, we collaborated closely with the J.League to identify and coordinate the perfect facilities and worked hand-in-hand with the home club representatives to ensure a seamless experience. At Blue United Corporation, our mission is to build bridges across the global sports industry, leveraging our extensive international expertise to bring ambitious projects like this to life. From logistics to strategic planning, we thrive on connecting stakeholders and facilitating opportunities for growth and learning. 🔗 Learn more about this project here: https://lnkd.in/dfvFNBtU A huge thank you to all the incredible teams and stadiums for your warm hospitality and partnership throughout the tour! 📩 If your organization is looking for a partner to lead impactful international projects, manage events, or develop strategies that cross borders, let’s connect! Blue United is here to help you achieve your goals and more. #BlueUnited #GlobalSports #JLeague #StadiumTour #SportsIndustry  #InternationalBusiness Columbus Crew and Lower.com Field Joshua Glessing | Issa Tall | Scot Obergefell | Mary Shepro | Marc Nicholls | Katherine Tran | Anna Hatcher | Hailey Hice FC Cincinnati and Total Quality Logistics Stadium Paula Boggs Muething | Chad Munitz | Lisa Rosenof | Bill Wiswesser | Jeff Smith | Matt Shearer Atlanta United FC and Mercedes-Benz Stadium Case Garner | Jalen Upshaw | Dimitrios Efstathiou | Michelle Silm | Adam Fullerton | Joe Coomer, CSSP | Debbie Slingerland | Dietmar Exler | Phil Libby Nashville Soccer Club and GEODIS Park Michael Leuzzi | Frank DePizzo | Lindsey Funfgeld | Ian Ayre (Continues in comments👇 )

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 💐New Artwork, Same Excitement! 🎨⚽️ We’re thrilled to unveil the new official graphic for Blue United FC Soccer School alongside some of the incredible special coaches who will be shaping the next generation of soccer stars right here in NYC! 🌟 ️ ⭐️Takuya Yamada  🇯🇵Born in Tokyo, 1974 | Former Japan National Team Player  🎖️J.League legend and Tampa Bay Rowdies standout, with 562 career appearances and experience captaining three teams! ️⭐️Tsubasa Endoh 🇯🇵Born in Tokyo, 1993 | Winger/Second Striker 🏆 MLS Cup Champion and the fastest goal scorer in Toronto FC history, with a career spanning Japan, Canada, Australia, and the US. A former Japan youth international! ️⭐️Hiroki Kurimoto 🇯🇵Born in 1990 | Midfielder, Blaublitz Akita 🏅Back-to-back JFL MVP, seasoned captain, and a J.League star currently shining in Japan! ️⭐️Yosuke Hanya 🇯🇵Born in Tokyo, 1999 | Midfielder, Colorado Springs Switchbacks 🏆USL Championship Winner, versatile MLS debutant in 2023, known for his dynamic play and collegiate success in the US!  🎯Join Us Now! Don’t miss your chance to train with these world-class coaches. Register by December 20 to take advantage of our early bird discount!   📲Sign up today: https://lnkd.in/eYtJvd3z 👥Tag your friends and be part of NYC’s most exciting soccer school! #BlueUnitedFC #SoccerSchoolNYC #ProCoaching #YouthSoccer #JoinTheTeam #EarlyBirdDiscount

 💐New Artwork, Same Excitement! 🎨⚽️ We’re thrilled to unveil the new official graphic for Blue United FC Soccer School alongside some of the incredible special coaches who will be shaping the next generation of soccer stars right here in NYC! 🌟 ️ ⭐️Takuya Yamada  🇯🇵Born in Tokyo, 1974 | Former Japan National Team Player  🎖️J.League legend and Tampa Bay Rowdies standout, with 562 career appearances and experience captaining three teams! ️⭐️Tsubasa Endoh 🇯🇵Born in Tokyo, 1993 | Winger/Second Striker 🏆 MLS Cup Champion and the fastest goal scorer in Toronto FC history, with a career spanning Japan, Canada, Australia, and the US. A former Japan youth international! ️⭐️Hiroki Kurimoto 🇯🇵Born in 1990 | Midfielder, Blaublitz Akita 🏅Back-to-back JFL MVP, seasoned captain, and a J.League star currently shining in Japan! ️⭐️Yosuke Hanya 🇯🇵Born in Tokyo, 1999 | Midfielder, Colorado Springs Switchbacks 🏆USL Championship Winner, versatile MLS debutant in 2023, known for his dynamic play and collegiate success in the US!  🎯Join Us Now! Don’t miss your chance to train with these world-class coaches. Register by December 20 to take advantage of our early bird discount!   📲Sign up today: https://lnkd.in/eYtJvd3z 👥Tag your friends and be part of NYC’s most exciting soccer school! #BlueUnitedFC #SoccerSchoolNYC #ProCoaching #YouthSoccer #JoinTheTeam #EarlyBirdDiscount

Blue United eFC powered by Manchester City jersey is now available in EA SPORTS FC 25 Ultimate Team! We are thrilled to announce that our professional esports team, Blue United eFC powered by Manchester City Football Club City (BLU eFC), is now officially featured in EA SPORTS FC 25 with its jersey and badge included in the game. BLU eFC has achieved remarkable success, qualifying for three of the last four FIFAe Club World Cups and setting industry benchmarks. The team proudly won the FIFAe Club World Cup 2021 East Asia (Zone 2). It consistently competed at the top level in North Asian qualifiers for the Japan World Championships and national tournaments. This marks the fifth consecutive year that BLU eFC’s official items have been featured in the EA SPORTS FIFA series, beginning with EA SPORTS FIFA 21 and continuing through EA SPORTS FC 24. As the first Japanese professional esports team to achieve this milestone, this recognition underscores the value of our efforts and accomplishments. Message from President & CEO Takehiko Nakamura “We are deeply honored to see BLU eFC’s official items included in EA SPORTS FC 25, one of the world’s most beloved games. Being featured for five consecutive years as the first Japanese professional esports team is a significant achievement and a testament to the recognition of our initiatives. We remain dedicated to increasing the value of our club and contributing to the growth of the esports industry. Thank you for your continued support.”