Bluecore

✨🥁✨ We’re beaming to share news of a major milestone for Bluecore. We have acquired Alby, the AI Shopping Assistant. Using Bluecore, retailers will soon be able to make their own ecommerce sites, email campaigns, SMS and mobile apps conversational by anticipating and answering shoppers’ questions about their products. 🤩 The new integrated capabilities will be available for Bluecore customers in Q1 2025, giving retailers even more powerful capabilities to move more customers through the lifecycle. As part of the acquisition, alby’s CEO Max Bennett – who is also one of Bluecore’s original co-founders and author of “A Brief History of Intelligence” – will join the company to lead alby’s evolution. “Unlike the technology of the past, these conversational AI systems will look very different depending on whether you are buying a fashion, consumer goods or sporting goods product. Paired with Bluecore, we can make these experiences even more magical, and create a truly intelligent retail platform that becomes smarter on its own, over time, as it learns about shoppers.” – Max Bennett But this is only the beginning. ✨ Learn more about the future of Bluecore + alby 👉 https://lnkd.in/e5g7Gk42

🎶 He’s making a list 🎶 And checking it twice 🎶 🎶 With shopper ID, he knows who’s on site 🎶 Identification is the engine that powers customer movement. Only when you know who a shopper is, you can engage them with tailored, signal-based messaging that moves them through the lifecycle. Identification is extra important during the holidays, when most retailers see an influx of new shoppers. Our team recently stayed up (way too) late analyzing data from billions of Black Friday orders, sales, and shopper events in order to understand industry trends. One of our favorite takeaways? 📈 ID rates are on the rise. On Black Friday, the average retailer was able to identify 29% of their site visitors, up from 21% last year. Every vertical improved there — none more than apparel, which increased their ID rates by 7% on average. 🤔 Wondering what else we uncovered? Check out the full report here: https://lnkd.in/egijfFzY

While retail marketers spent all day yesterday in the trenches, our team spent all night deep in the data. We analyzed billions of orders, sales, and shopper events in order to understand industry trends and how top retailers moved their customers through the lifecycle. The result? Our annual Black Friday Benchmarks Report. With acquisition costs through the roof, many retailers focused their efforts on engaging their active customer bases. The numbers reflected that: 📉 Year-over-year, site traffic decreased by 6.2% while order volume dipped by 2.7% But at the same time… 💪 36.5% of sales were attributed to repeat buyers, which is significant given how many new buyers brands tend to see during the holidays. Enterprise retailers were particularly strong with retention, with 51% of their customers being repeat buyers. To engage customers with tailored, signal-based messaging, brands must first know who they are. This year, the average identification rate was 29%, a jump from last year’s 21%. The full report dives into all that data and more, including 📊 How retail verticals stacked up in each metric 🏆 The top performing email and site campaigns Check it out here: https://lnkd.in/e2jNYgVU

In just four(?!) days, the Bluecore team will dig into the data to produce our annual Black Friday Benchmarks Report. What are your repeat purchase predictions?

Black Friday is officially a week away. While retail marketers are in the trenches, we'll be deep in the data, working on our annual Black Friday Benchmarks Report. Our team of retail strategists will analyze billions of orders, sales, and shopper events in order to understand industry trends and how top retailers move their customers through the lifecycle on the busiest shopping day of the year. Some of the things we're looking at include... 🚦 Year-over-year changes in site traffic 🔎 Which verticals had the strongest identification rates 💸 How many newly identified shoppers became buyers 🛍️ Spend trends, like order volume and average order value 🔁 Repeat purchase rates from one vertical to the next 📊 The breakdown of new, active, and reactivated buyers 🏆 The top performing email and site campaigns Be sure to check back next Saturday morning to see what we've found!

Retailers looking for more marketing options must capitalize on shopping signals. Representing a universe of signals, the Bluecore Globe is a strategic tool that will help them do it, as they identify more shoppers and move them through the four stages of the customer lifecycle: 1️⃣ Acquisition: Turning unknown visitors into known shoppers 2️⃣ Conversion: Guiding shoppers toward their first purchase.  3️⃣  Retention: Keeping customers active 4️⃣ Reactivation: Winning back lapsed buyers To take full advantage of shopping signals, check out Bluecore’s latest playbook, which includes 22 high-impact signals across all four stages. Check it out here: https://lnkd.in/e4i7_M-y 

In just 10(?!) days, the Bluecore team will dig into the data to produce our annual Black Friday Benchmarks Report. What spend trends do you expect to see?

We're excited to announce that Bluecore has been nominated for the Vendors in Partnership Awards! Vote for us as retail’s “Best Kept Secret” and join us in celebrating this nomination as we look forward to the VIP Awards on January 10th, 2025. How to vote in 4 easy steps: 🏆 Visit the VIP Awards site here: https://lnkd.in/ge-ab3Sq 🏆 Search for Bluecore in the upper right search bar (or find the Bluecore logo for “Best Kept Secret”) 🏆 Click the ❤️ next to “vote” 🏆 Quickly create an account to add a verified vote Congrats to all the nominees! Excited to see you all in the new year.

The customer journey doesn’t end at checkout. In fact, that’s when shoppers are *most* engaged, with 40% considering the post-purchase period the most memorable part of the shopping experience. Post-purchase strategies are the bridge between conversion and retention. Holiday shopping has started and you’re going to see plenty of first-time buyers in the coming weeks. It’s important to strike while the iron is hot and start building a foundation for retention into the new year. After all: 🤑 Active buyers *spend 69% more* than new ones 🤑 Repeat buyers drive *138% more* email conversions With insights from our Customer Success team, our latest guide shows you how to do it with endless permutations of personalization. Our post-purchase playbook is a deep dive into: 🧱 The building blocks of a strong post-purchase stream  🧼 The importance of clean, integrated data 🛒 Effective ways to deploy relevant recommendations 👟 How helpful footers transform emails into support hubs 🔁 Why returns don’t mean the end of the transaction Get the guide here: https://lnkd.in/eeBgQCyr

Just when we thought we were over Shoptalk being over... we got a sneak peek of the photos from The Unfiltered Evening event. And now we're back where we started, wishing we were still in Chicago. A big thank you to Velou for an incredible partnership, and of course, to all of you who attended and helped make the event so special! Check out some of our favorite shots featuring Vicki Cantrell, Rob Garf, Jenna Flateman Posner, Dave Finnegan, Scott Bohrer, Randall A. Charnholm, Jennifer Palzkill, Liza Lefkowski, Cassandra Bishell, Cindy Marshall, Amy Childress, Richard Schilhavy, Linh Calhoun, MBA, Randi Gladstone, Benita Chan, Ryan Deutsch, Prerna Mamgain, and Jason Grunberg