Bluesky Social

When platforms experience rapid growth, content moderation becomes even more critical. Just ask Bluesky Social, which welcomed 7M+ new users in recent weeks. By implementing Safer, Built by Thorn by Thorn from its earliest days, Bluesky demonstrated why safety by design isn't just good practice—it's essential for sustainable growth. In our latest blog post, Thorn VP John Starr and Bluesky Head of Trust & Safety Aaron R. break down: • Why rapid user migration demands robust safety measures • How AI-powered solutions like Safer protect growing communities • The importance of proactive safety infrastructure Read more about Bluesky’s growth and how it uses solutions like Safer to set standards for platform safety: https://lnkd.in/gcVf6E9b

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How Bluesky scaled to 25M users with Statsig!🚀 Bluesky Social is building an open social network and scaling fast with Statsig—leveraging product analytics to track key growth metrics, experimentation to guide product decisions, and feature flags for fast, controlled rollouts. 📈 Paul Frazee (CTO) & Rose Wang (COO) have helped to spearhead implementation of Statsig, and in just 7 months, have rolled out 25+ features with Statsig integrated, built several custom growth dashboards, and ran 30+ experiments. The result? Faster releases, data-informed product decisions, and a 30% reduction in tears cried by the CTO (Paul’s words!). 👉 Learn how Bluesky grows with Statsig: https://lnkd.in/gnJh-teH

We aspire to be where our customers, partners, and even competitors gather, engaging with them in the places they call home. This philosophy has guided Microsoft’s presence across numerous social networks, each with its own unique sense of community. Our goal is to engage authentically, fostering genuine connections and meaningful conversations. Throughout our journey, we've actively participated in dialogues across nearly all social media platforms. From the fast-paced world of Twitter/X to the professional ecosystem of LinkedIn, the visually rich landscapes of Instagram, and the community-driven discussions on Reddit, we've embraced the diversity and richness of these digital spaces. Our commitment remains consistent: to engage with respect, authenticity, and a deep understanding of each platform's unique culture. Today, we extend this commitment to Bluesky. Bluesky's decentralized model resonates deeply with us. Microsoft has long championed the idea of giving users control over their digital experiences. With Bluesky, you’re not a passive observer; you’re an active participant in sculpting your digital world. This platform represents a new frontier in social engagement, and we are eager to contribute to its growth and vibrancy. We see Bluesky as more than just another social network; it fosters a cohesive, connected digital ecosystem that enhances user experiences and fosters innovation. It’s about breaking down silos and enabling a flow of information that benefits all. Additionally, Bluesky’s decentralized framework fosters a more inclusive digital environment, aligning perfectly with our values of inclusivity and empowerment. We look forward to sharing our insights, listening to \feedback, and being part of this dynamic community. Together, let's continue to innovate, collaborate, and shape the future of digital interaction. Thank you for welcoming us into your space. We can't wait to connect and grow together on Bluesky.

🎉It looks like we’re the first newspaper to use the Bluesky Social API to create a comments section on our website! A lot of publishers steer clear of comments because of all the moderation challenges, but what’s special about Bluesky (and the open network) is that we can utilize the platform’s built in moderation service. I first chatted with Emily Liu about this back in February, and I’m so proud of Ellery Jones and Justin Myers for working on making this a reality for us. I’m so excited to see how we use this going forward 🦋

"We would never put speech behind a paywall." Bluesky Social COO Rose Wang discusses the social media platform's meteoric rise post-election and its user base https://trib.al/WD6U3vG

💙 We have exciting news! Altmetric has added Bluesky Social as a new attention source for published research. 🙌 Altmetric, which gauges the online attention of research, is the first to systematically track the impact of conversations about research on Bluesky. 🦋 As of today, Altmetric has tracked 395,000 mentions of published research on Bluesky among its 23+ million users. 🔬 🔗 See our announcement: https://ow.ly/fACX50UjT3z Amye Kenall (Vice President of Product, Data & Analytics Hub, Digital Science) said: "Bluesky has become a favored social media channel for research communications professionals and academics. Indeed, in our own research we found over 22% of researchers were using Bluesky over any other social media channel. We believe its importance to the global research conversation will strengthen even further over the coming years." Emily Liu (Bluesky Growth & Partnerships) said: "Scientists and researchers have been a core part of the Bluesky community since the very beginning, and we want to make this a great network for them. We’re excited that with Altmetric, it’s now easier to track conversations happening around their research." 🔗 Find out more about Bluesky as an Altmetric attention source: https://ow.ly/OzBg50UjT86 Follow Digital Science and Altmetric on Bluesky: 🦋 Digital Science: https://lnkd.in/g7Zc53td 🦋 Altmetric https://lnkd.in/g-65W2dd And please join us in celebrating this announcement! #Altmetric #altmetrics #ResearchImpact #Bluesky #SocialMedia

We could go on about how we welcome publishers, we don't demote links, we encourage independent developers to build apps and extensions on top of Bluesky's network.... but instead, we'll show you. The engagement is better on Bluesky. 🦋 Join Bluesky: bsky.app/download https://lnkd.in/gvvW5bbz

Traffic from Bluesky Social to The Guardian is already 2x that of Threads. But in reality I'm certain it's more like 10x that of Threads*. And Tw/X? In its first full week on #Bluesky, and with 'just' 300k followers, traffic from The Guardian's Bluesky account posts was already significantly higher than it was from The Guardian's Tw/X account posts in any week in 2024, where the main account had 10.8m followers. That 2x traffic figure is on a straight "l.threads.net" vs "bsky.app" referral comparison, but 75-85% of tracked referral (via UTMs) from Guardian Bluesky account posts is NOT being attributed to bsky.app, so I'm certain organic traffic would be undercounting by that much as well. *my original post said 2x based on that straight site referral data above. I came back and did a back-of-the-napkin calculation to work out what organic referral would be if it (very likely) followed the same percentage unattributed breakdown. The end result is that I think Bluesky referral to The Guardian is closer to 10x that of #Threads. This post brought to you by a reply to Matthew Karolian's post on Threads. That Threads post had 105 engagements at the time. Matt's same post on Bluesky had 18k+ engagements at the time I posted https://lnkd.in/g6RvdAMY (now up to 30k+ engagements) For anyone wondering about why it might be undercounting by that much, one of the Bluesky team confirmed that "we don't send referrers from the native app, so this [bsky.app] is web traffic only". I've started to see people sharing screengrabs of my Bluesky post https://lnkd.in/g43YVj3F on other platforms, so thought I'd better share same here. What I would clarify here is that is still small referral. At its peak I don't think Twitter ever contributed more than 1% of overall site traffic. For probably two years it's been less than half a percent. To overtake it is certainly not nothing, but just a reminder to keep things in perspective if anyone's getting prematurely bullish about a return to the days of huge social referral.

We want Bluesky Social to be a great home for journalists, publishers, and creators! Unlike other platforms, we don't de-promote your links. Post all the links you want — Bluesky is a lobby to the open web.