BMW of North America

The 2024 BMW Championship at Castle Pines Golf Club in Castle Rock, Colorado, raised $10.2 million for the Evans Scholars Foundation - the largest contribution in the tournament's history. Since 2007, the BMW Championship has contributed over $60 million, helping to provide full tuition and housing scholarships to more than 3,600 caddies. Additionally, we’re proud to announce that the 2024 BMW Championship has been named PGA TOUR “Tournament of the Year” for a sixth time.  Thank you to everyone who helped make this year’s tournament a success!  

On December 9, BMW of North America’s EVP of Operations, Shaun Bugbee, was recognized at Automotive News’ All Stars event in Detroit for his role in BMW’s sales success in the U.S. over the past several years. During his tenure, and in an increasingly complex environment, BMW has grown consistently in both sales volume and market share, culminating in 2023 when the company and its dealers delivered an annual record 362,244 vehicles across the U.S. Please join us in congratulating Shaun, his team, and BMW’s entire U.S. sales organization on this achievement. #BMW #AutomotiveIndustry

MINI was thrilled to partner with Pantone at this year’s Color of the Year 2025 event for the unveiling of "Mocha Mousse". 🎨✨At the event, we showcased a custom-designed MINI Convertible in Mocha Mousse, exemplifying our commitment to innovative design and collaboration. 🚗💫    This partnership with Pantone highlights our dedication to pushing the boundaries of automotive aesthetics and delivering unique experiences to our community. We look forward to exploring more creative partnerships that resonate with our brand's spirit and our customers' passions. 🌟🤝 #MINI #ColorOfTheYear #InnovativeDesign    📸 - The Development

BMW Group Technology Office USA is pleased to announce that we’ve been selected to receive a grant through ARPA-E’s CIRCULAR program to drive innovation in EV battery technology!   Our project aims to develop a novel battery pack technology designed for repair, reuse, and remanufacturing to enable a circular domestic supply chain for EV batteries that reduces waste and supports the widespread adoption of EVs. ElringKlinger and Siemens are our partners in realizing the next generation of battery technology for mobility in the U.S.   Congratulations to everyone involved! #BMWGROUP #ARPAECIRCULAR

The 2025 BMW XM by Kith marks the third chapter of collaboration with lifestyle brand Kith. The limited-run, high-performance plug-in hybrid Sports Activity Vehicle, featuring exclusive exterior and interior design elements, will be limited to 47 units worldwide. On December 5 during Art Basel Miami Beach, we offered a first look at the forthcoming series production model. The BMW XM, which is also the first standalone offering from BMW M since the BMW M1 (produced from 1978 to 1981), features the newly developed electrified M HYBRID drive system and striking details inspired by the design of the iconic mid-engine sports car, such as the side accent strips and the two BMW roundel emblems at the rear. Kith’s bespoke touches include an illuminated version of the logo under the headrests of the M Multifunction driver and passenger seats, while seat surfaces and the center console feature an embossed Kith monogram pattern. The vehicle comes in an exclusive BMW Individual Frozen Techno Violet metallic paint finish—specifically developed by Kith for the 2025 BMW XM by Kith—that will only ever be used for this limited-edition model. Alternatively, BMW Individual Frozen Black metallic paint finish will also be available. An exclusive Kith for BMW collection of apparel and lifestyle products will debut in parallel. The product range includes premium jackets in Italian leather, double-sided wool, and silky suede, as well as key fobs, license plates, leather driving gloves, and floor mats. A 1:18 scale model of the 2025 BMW XM will also be produced in limited numbers and can be ordered exclusively from the BMW Lifestyle Shop. The 2025 BMW XM by Kith will be available for pre-sale starting today at 11 AM ET. Some images may be computer-generated. #BMW #XM #KITH #AutomotiveIndustry Learn more here: https://lnkd.in/gDWtKqc6

Prolific power and instant torque generate electric thrills in the BMW iX. #BMW #iX #EV #AutomotiveIndustry

In the same way that football's all-time greats paved the way for modern players, heritage BMW vehicles paved the way for the cutting-edge innovation of our current models. Rich Eisen Show co-hosts Chris Brockman and TJ Jefferson joined Helmut Kaes, Head of BMW Group Classics, to learn about these automotive industry trailblazers.

Dozens of journalists from all over North America weren’t going to let a little rain stop them from getting their first chance behind the wheel of the all-new M5 at the BMW Group Preview Experience. The 717-hp M Hybrid Drive provided the thrust while M xDrive intelligent all-wheel drive kept everything under control on the soaking-wet BMW Performance Center track.    The 2025 BMW M5 is the first plug-in hybrid M5. The powerful electric motor enables up to 25 miles of purely electric driving on a full charge of the high-voltage battery, but also supports the M TwinPower Turbo V8 to ensure a seamless, exhilarating rush of acceleration that is the hallmark of every M car.   For many of our guests, this was also their first opportunity to see the highly anticipated 2025 M5 Touring. Coming to the US for the first time early next year, the M5 Touring brings the characteristic track-ready performance and everyday comfort of the M5 sedan and adds another dimension of practicality, with up to 57.6 cubic feet of luggage space.   #BMWM5 #AutomotiveIndustry

Today, November 15, marks the 30th anniversary of BMW Manufacturing’s official opening. On this day, a white 318i signature car was driven on stage with an excited crowd of more than 1,000 people cheering. It was also the night that traffic on Interstate 85 stopped for a short time due to the greatest fireworks show ever. This week, BMW Manufacturing continued celebrating the 30th anniversary of production with a special event honoring our 30-year associates. Dr. Robert Engelhorn, president and CEO of BMW Manufacturing, told those attending, “From the first associates who walked through these doors in 1994 to each colleague standing here today, your commitment, hard work, and belief in what we do has fueled our success. You are why this plant is not just a factory but a family!” We've built a great legacy over the past 30 years and together we are paving the way for our successful future. #BMWManufacturing #PlantSpartanburg #Teamworkbuiltthis #30YearAnniversary #BMWGroup

Kidney grilles and electric thrills. The i5 possesses hallmark BMW DNA in an all-electric model that simply can’t be replicated. #BMW #i5 #EV