Bold Insight

ICYMI! Introducing our new LinkedIn newsletter!💡 In our first edition of The Bold Approach, we highlighted a few real-life examples of how we've applied an 'experience prototyping' mindset. 🔎 Swipe through for highlights! Subscribe here so you don't miss out: https://lnkd.in/gBvmaMda

Black voices have been instrumental in shaping history, innovation, and culture, and their influence continues to inspire the future. In user research, we are committed to amplifying diverse perspectives and recognizing that inclusive design is essential to creating experiences that empower everyone. This #BlackHistoryMonth, we honor the changemakers who have driven progress and remind ourselves that better design starts with better representation. 🖤❤️💛💚 Learn more by visiting https://lnkd.in/exP2Va4X

Is your medical device ready for success? 💉 Early UX testing is the key! By building better foundations with early research, you can understand the needs of patients, caregivers, and healthcare providers right from the start, saving time and money. Human factors expertise is essential to optimize your products, making them safe and effective, and aligned with industry standards. ✅ Usability testing provides innovative design insights that can transform your device. ✅ Expert documentation helps you navigate regulatory hurdles with ease. ✅ Let's work together to set your product apart! 🌟 hello@boldinsight.com #MedicalDeviceDevelopment #UXTesting #HumanFactors #MedTech #InnovationInHealthcare

Introducing our newsletter! 📰🎉 In our first edition of The Bold Approach, we're giving you 4 real-life examples of how to apply an experience-prototyping mindset.    We hope sharing monthly insights direct from our on-the-ground experts will inspire you to think about new ways to apply methods and learn about some surprising outcomes you can achieve from a UX approach!   Check it out! 👇

🤫 Want in on the secret to designing standout user experiences? We're sharing six key elements that make up a good experience: ☑️ Useful and usable ☑️ Friction-free (or close!) ☑️ Accessible to all, regardless of individual ability, culture, or language ☑️ Aesthetics: draw me in, make me feel, but don’t paint me in a corner ☑️ Delivers on the brand promise (it does what you say it does) ☑️ Weird? Maybe. But only in the ways your user OKs Are you meeting your users' needs in these crucial areas? 🔍 Let's partner to enhance your product's UX! Contact us at hello@boldinsight.com to get started!

NEW ➡️ AI and UX mind map! 🧠 Our experts have crafted this comprehensive guide on AI concepts just in time for your Q1 projects! Explore AI’s connections with user experience research, societal considerations, machine learning, and practical tools. DOWNLOAD: https://lnkd.in/grhXvnrs Looking for more AI insights or simply curious about the possibilities of AI and UX? Let's chat about how we can turn your vision into reality! 📩 Reach out to us with your business challenges at hello@boldinsight.com

Stay ahead of the curve with your approach to over-the-counter product testing! 💊🧴   As the field of human factors continues to evolve, so must our testing and study designs. While the FDA's 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift towards more comprehensive and realistic assessments for OTC HF testing.   In our latest blog, Bold Insight Director Shelly Holbrook shares our recommended approach, combining self-selection and simulated-use testing activities. Learn how to enhance the safety and effectiveness of OTC drugs and non-prescription medical devices with these forward-thinking methodologies.   💡 Read more: https://lnkd.in/gW666uxb

🎉Big news: Lindsey DeWitt Prat, PhD, Director at Bold Insight, will speak at the AI for Developing Countries Forum 2025 Geneva Winter Summit! We're thrilled to see her recognized for her impactful work with a Senior Fellow nomination! She’ll join AI experts to discuss data rights and the vital role of developing nations in the digital economy, sharing insights from her collaborative AI research in Africa. 🌍 Read more: https://lnkd.in/g4Exidgm   #AIFODGeneva2025 #AI #AILeadership #GlobalCollaboration 

🔍 What does the history of human factors tell us about the future of our industry? In our latest blog, Shelly Holbrook reflects on the fascinating evolution of HFE to understand its profound impact on our future. Discover how historical breakthroughs in ergonomics and design have paved the way for smarter, more intuitive technologies. Don't miss this fun read! 👉 https://lnkd.in/gk4EJZ2X #HumanFactors #HFResearch #MedicalDevices #UX #TechTrends #Ergonomics #InnovativeDesign

We are proud to share that Bold Insight Director Lindsey DeWitt Prat, PhD, has been nominated as a Senior Fellow for the AI FOR DEVELOPING COUNTRIES FORUM! This recognition underscores her pioneering contributions to cultural insights and UX research on a global scale. Lindsey's extensive fieldwork in over 20 countries equips her with the unique ability to assess how cultural dynamics influence technological adoption. Her work at the crossroads of AI and UX research ensures that AI solutions are designed to be culturally sensitive and effective. We echo the words of the AIFOD Presidium: “Dr. DeWitt’s expertise in cultural analysis and user experience research is crucial for ensuring AI solutions are culturally appropriate and effective in developing nations. Her understanding of how cultural factors influence technology adoption will be invaluable in promoting inclusive AI development across the Global South.” Join us in celebrating Lindsey's achievements and her dedication to fostering inclusive AI development! 🎉🌍🤖