Brands in Blooms

Brands in Blooms

Horticulture

Helping Garden Centers Attract The Next Generation Of Gardeners

About us

Brands in Blooms is on a mission to equip garden centers with the tools they need to attract the new generation of gardeners. We are addressing the most critical elements stopping these reluctant and fearful gardeners from becoming active: education and inspiration. Our aim is to help garden centers overcome these challenges by implementing online and in-store marketing strategies that will impact a new generation of gardeners.

Website
www.brandsinblooms.com
Industry
Horticulture
Company size
2-10 employees
Type
Privately Held

Employees at Brands in Blooms

Updates

  • 🌟 Grow With the Next Generation of Gardeners 🌟 The future is calling, and your garden center—or your customers—can’t afford to ignore it. On January 14th, the Next-Gen Masterclass begins and is sponsored by Prides Corner Farms, Inc. & Walla Walla Nursery Company Inc. bringing together over 65 garden centers (and counting) and 100+ marketing professionals in our thriving Brand Bloom Community. 💡 Why this matters: 35 garden centers and 111 participants from our first cohort are already ahead, equipped with proven strategies to connect with Millennial and Gen Z gardeners—who represent a staggering $1.6 trillion in spending power. Forward-thinking nurseries are sponsoring their garden center customers to participate, strengthening partnerships and ensuring their success. ⏳ What happens if you don’t join? Garden centers that fail to adapt risk being left behind in a rapidly changing market. Without the tools to attract and engage the next generation, they could miss out on the future of gardening altogether. 🌿 Don’t let your business or customers fall behind. Invest in the knowledge and community that will transform the industry. 📩 DM us today to secure your spot or sponsor a customer before it’s too late! #gardencenters #marketinginhort #nextgenmasterclass #brandbloomcommunity #brandsinblooms #letsgrowtogether

  • 🎉 Exciting News: A New Chapter for Minter Country Garden Online! 🌱 We’re thrilled to unveil the redesigned mintergardening.com—a website built with gardeners in mind, inspired by what today’s consumers value most: lifestyle alignment, education, and connection. At Brands in Blooms, our approach to website design isn’t just about aesthetics—it’s about creating a platform where the consumer is the focus. Guided by data-driven insights and the principles of effective storytelling, this site was designed to help every gardener, from beginners to seasoned pros, feel inspired, capable, and supported. What’s new? 🌿 Lifestyle Categories: Whether you're creating a private backyard oasis, growing food for your family, or looking for vibrant decor for your home, this site helps you find the plants and products that fit your life. 📚 Education at the Core: With expert gardening tips, seasonal guides, and how-to resources, the site equips gardeners to succeed, nurturing confidence every step of the way. ✨ An Experience-Driven Design: Easy navigation and thoughtful features make this site a seamless extension of Minter Country Garden’s in-store experience, turning casual browsers into loyal customers. Research shows that Millennials and Gen Z increasingly prioritize experiences and personal growth in their purchasing decisions. By focusing on education and lifestyle alignment, this website invites the next generation of gardeners to grow their passion with Minter Country Garden. We’re proud to partner with Minter in helping cultivate a love for gardening that connects people, plants, and purpose. Check out the site, explore the resources, and be inspired to grow: 🌐 mintergardening.com #WebsiteLaunch #MinterCountryGarden #BrandsInBlooms #GardenCenterMarketing #LifestyleGardening #ConsumerExperience #EducationMatters

    Minter Country Garden

    Minter Country Garden

    mintergardening.com

  • 🌱 Tired of Social Media Myths? Let’s Set the Record Straight. 🌿 “Does milk really help plants thrive, or is it just another social media myth?” Spoiler: It’s the latter. Misinformation like this not only frustrates customers but also undermines trust in your garden center’s expertise. 📊 According to research, social media often spreads plant care myths that can do more harm than good. 💡 That’s why the Next-Gen Consumer Insights Course is designed for garden centers like yours. Starting January 14th, we’ll help you: ✨ Position your garden center as the trusted expert in your community. 📖 Use educational marketing to build confidence and loyalty. 🌐 Create spaces and strategies that inspire and engage a new generation of gardeners. ⏳ Spots are limited—don’t wait! Register now at brandsinblooms.com. Let’s move past misinformation and grow stronger, more connected garden center communities.

  • Brands in Blooms reposted this

    Garden Centers: Ready to reach the next generation of gardeners? At Lawn & Garden Retailer, we're passionate about helping garden centers succeed in a fast-changing market. That's why we're thrilled to recommend Brands in Blooms — a game-changing company helping garden centers connect with Millennials and Gen Z gardeners. Their Next-Gen Consumer Insights Course, starting January 14th, is a 7-week deep dive into everything you need to future-proof your business: ● Consumer behaviour insights & strategies ● Content and digital marketing strategies ● Retail layout optimization for experience-driven shopping 130 garden center participants have already benefited from the first cohort and here's what one participant told us: "The course itself has been great. Clear, concise, and targeted sessions that are backed up with tangible data and separated into different aspects of the business." And their Brand Bloom Community is the best-in-class marketing cohort for garden centers. This professional network offers ongoing support, tools, training, and peer to peer success stories to inspire and develop your marketing team. Did You Know? Millennials and Gen Z are spending more on experiences and gardening than ever before. Brands in Blooms has the data and expertise to help you tap into this growing market. Register now to secure your spot in the winter cohort and start growing your future today: https://lnkd.in/g_YdPfFd #sponsored

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  • Brands in Blooms reposted this

    View profile for Jeff O'Brien, graphic

    Helping clients create the best-in-class customer experience that drive loyalty and growth.

    The Secret to Winning in Retail? It’s All in the Feedback! 👇 Here’s a fact that might blow your mind: 👉 86% of consumers are willing to pay more for a better customer experience (Deloitte, 2024)…but a staggering 91% of unhappy customers will leave without saying a word. Silence might seem harmless, but in retail, it can be the loudest signal you’re losing ground. At Brands in Blooms, we believe that customer feedback isn’t just valuable, it’s transformative. It’s the foundation for creating unforgettable experiences that set your business apart in an increasingly competitive market. Here’s how we help businesses like garden centres, farm markets, and boutique retailers turn feedback into action: 1) Listen Intentionally: We design smart surveys to capture what your customers are really saying, both in-store and online. 2) Act Strategically: Insights aren’t enough. We help translate them into data-driven decisions that enhance marketing, optimize store layouts, and inspire innovative offerings. 3) Empower Teams: A happy, well-trained team creates happy customers. Our training programs, built on consumer feedback, ensure your staff delivers an experience that keeps shoppers coming back. 4) Build Loyalty: It’s not just about transactions, it’s about building a community of raving fans who choose YOU every time. Imagine this: A garden center struggling to attract the emerging generation because competitors are offering similar products at a lower price point starts listening to their customers. They make small but meaningful tweaks to the customer journey; like implementing experience zones, DIY stations, improving staff training and engagement, or launching loyalty programs. Within months they see a measurable increase in repeat visitors, glowing reviews, and word of mouth referrals. This isn’t just theory, it’s what happens when businesses put their customers at the center of every decision. Customer-centric businesses grow faster and last longer. The proof is in the numbers, and in the loyalty of your shoppers. 💬 How do you use customer feedback to elevate your business? Let’s spark a conversation, drop your insights below! When you listen better, you grow better. #CustomerExperience #RetailInnovation #BrandsInBlooms #CXMatters #GardenCentres #CustomerFeedback #TeamTraining

  • A BIG thank you to our sponsors @tgnurseryandsons and Walla Walla Nursery Company Inc. for supporting your garden center customers and a BIG thank you to all 111 garden center participants, including our board member Brienne Gluvna Arthur, that took our 7-week course!! Our winter cohort starts January 14. Here’s a slide from our Q&A on emerging trends from the group. Check the link in our bio to sign up for our Academy and the Brand Bloom Community. #gardencenters #gardencentres #nextgen #brandsinblooms #brandbloomcommunity

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