Amid increasing company scrutiny and a criminal investigation, Dave Calhoun, CEO of Boeing is stepping down.
Regaining the trust of airlines, consumers, shareholders and regulators won’t be as easy as tweaking a comms strategy, PR experts say. It demands an organizational overhaul.
Featuring PR experts:
Dr. Robert Passikoff, founder and president of brand consultancy and market research firm Brand Keys, Inc..
Tim O'Brien, founder of PR firm O'Brien Communications and author of The Essential Crisis Communications Plan: A Crisis Management Process That Fits Your Culture.
Dr Karen Freberg, a professor of strategic communications at the University of Louisville
Andrew Graham 🤜 👈, the founder and head of strategy at Bread & Law, LLC, a New York-based PR firm
#aviationnews #crisismanagement #commsstrategy
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