Breaktime Media

Get to know Breaktime and see what we're all about! We help shoppers decide what to buy and where to buy it by connecting brands with shoppers through fun, interactive content. In a fragmented world that can present endless options for the consumer, our job is to help simplify that experience, and have fun while doing it! Watch the video to learn more! 📹 #shoppermarketing #pathtopurchase #cpgmarketing #cpgindustry #cpgbrands #shopperexperience #consumerexperience #shoppers #interactivecontent #digitalcontent #brandvideo #gettoknowus #aboutus

As #BlackHistoryMonth comes to a close, we reflect on the voices and stories that have shaped history and continue to inspire change. Each week, we spotlighted Black creators internally—celebrating their talent and learning from their work. This month, we highlighted the following inspiring leaders making a difference in their communities and beyond: 🔷 Danielle Coke Balfour ☻: https://lnkd.in/gfngCH37 🔷 Jahmal Cole: https://lnkd.in/gK3qz-hZ 🔷 Rachel Cargle: https://lnkd.in/dXNYPjZ 🔷 Ibram X. Kendi: https://lnkd.in/g67ec8a4 While Black History Month may be ending, the importance of celebrating Black voices, achievements, and contributions continues year-round. To learn more about these creators, check them out down below! #blackhistory #blackstories #blackvoices #blackexcellence #diversitymatters #diversityequityinclusion #dei #diversityintheworkplace #inclusiveworkplace

Real ingredients, real traditions 🥣 We recently partnered with Blount Fine Foods to launch an exciting campaign highlighting their Blount Clam Shack soups line. This interactive, personalized, digital experience features: ➡️ A fun quiz designed to match shoppers with a delicious Clam Shack soup flavor ➡️ An informative list educating shoppers on reasons why Clam Shack soups are off the hook ➡️ An opportunity to add the brand's products directly to their digital shopping carts ➡️ An exciting sweepstakes where shoppers can enter for a chance to win an exciting trip to the coastal towns of Newport and Warren, Rhode Island ➡️ And so much more! For the full experience, check out the campaign here: https://lnkd.in/dMju6V7T #blountfinefoods #soups #soupseason #pathtopurchase #cpgs #shoppermarketing #commercemarketing #brandmarketing #interactiveexperience #digitalexperience #personalization #interactivecontent #consumerpromotions

Get to know Caitlin Garrett, our EVP of Client Service & Operations, in this exclusive Q&A with Path to Purchase Institute! She shares her career journey, insights for helping clients navigate uncertain times, her upcoming travel plans, and so much more! To learn more about Caitlin, read her interview here: https://lnkd.in/giPmQtiT #P2PI #PathtoPurchaseInstitute #PathtoPurchase #industryleader #shoppermarketing #commercemarketing #brandmarketing #cpgs #brands #marketing

Generative AI has quickly become a game-changer in brand marketing due to its incredible power for personalization. By leveraging the capabilities of AI, brands can create more customized and engaging experiences, catering to individual preferences and making each interaction feel tailored and unique. In this article, we explore how brands can use generative AI to reshape their brand marketing by taking advantage of its unparalleled ability to personalize, contextualize, and connect with audiences, specifically when it comes to recipe and food content. To learn all about it, you can read it here! #GenAI #GenerativeAI #AI #personalization #interactivecontent #interactiveexperience #digitalexperience #shoppermarketing #commercemarketing #brandmarketing #marketing #shoppers #brands #consumers #cpgs

Take your cup to the next level! ☕️ We recently partnered with Nestlé to launch an exciting campaign highlighting their line of Coffee mate® Cold Foam Creamers at Walmart. This interactive, personalized, digital experience features: ➡️ A fun quiz designed to match shoppers with a cold foam flavor that matches their vibe ➡️ An opportunity to add the brand's products directly to their digital Walmart shopping carts ➡️ An AI recipe generator that creates and customizes unique cold foam coffee recipes based on shopper taste preferences For the full experience, check out the campaign here: https://lnkd.in/g2cntzQa #nestle #coffeemate #coffeecreamer #coldfoam #walmart #pathtopurchase #cpgs #shoppermarketing #commercemarketing #interactiveexperience #digitalexperience #personalization #interactivecontent

In our latest case study, a popular condiment brand was searching for a fun and engaging way to connect with shoppers, while boosting brand awareness, education, and sales at Walmart during football season. They also wanted to collaborate with a partner who could effectively execute an exciting chance-to-win sweepstakes as part of their campaign. Breaktime Media partnered with the brand to create a customizable, interactive experience that engaged and educated shoppers while elevating brand awareness. The campaign also leveraged our personalized, digital content to drive sales both in-store and online at Walmart, while inspiring shoppers to explore recipes and participate in an exciting chance-to-win sweepstakes, resulting in a $6.50+ return on ad spend! Check out the results here: https://lnkd.in/gJXni4un #casestudy #condiments #footballseason #gameday #shoppermarketing #brandmarketing #commercemarketing #shoppers #consumers #brands #pathtopurchase #cpgs #interactivecontent #digitalexperience #interactiveexperience

If you have a brand loyalty platform, you probably know that building one is just the beginning—keeping your program fresh, engaging, and effective is where the real work (and fun!) begins. In this article, we’re exploring actionable ways to take your loyalty program to the next level, from ideas like adding gamified elements to upgrading your tech. Read on to learn more about how you can keep your audience engaged and eager to stay for the long haul! #interactivecontent #interactiveexperience #digitalexperience #loyaltyprogram #shoppermarketing #commercemarketing #brandmarketing #marketing #shoppers #brands #consumers #cpgs

Love is in the air! ❤️ Path to Purchase Institute recently highlighted our infographic that surveyed shoppers to find out how they’re preparing for Valentine’s Day – from how they’re celebrating to where they shop for their Valentine’s Day gifts. Did you know that 40% of shoppers say they love receiving and giving food/candy as gifts? For the full insights, check out the article! #valentinesday #shopperinsights #commercemarketing #shoppermarketing #cpgs #shoppers #consumers #shoppingtrends #infographic #shoppingdata #shoppinghabits #shopperpreferences

"How to Combat Inflation and Drive Brand Loyalty in 2025" There’s no use dancing around it; inflation is affecting the way consumers make purchases. The consistent rise in prices has shoppers stressing and – in turn – changing how they shop. As consumers start to shift their shopping habits, brands need to adapt right alongside them. Our President and GM, Josh Ginsberg, shares three ideas for how your brand can combat inflation and continue to drive brand loyalty in 2025. To learn all about them, check it out on CPGmatters.com: https://lnkd.in/g8bkkhA #CPGMatters #inflation #cpgs #brandloyalty #marketing #marketingstrategies #shoppermarketing #commercemarketing #brandmarketing #shoppers #consumers #brands