Bredemarket

So I checked out Coauthor’s me-too LinkedIn-themed copycat of Spotify Wrapped, like many of you did. Here’s the (unedited) post it wrote for me—not too bad: = = = Here's my 2024 LinkedIn Rewind, by Coauthor.studio: After 30 years in identity and biometrics, 2024 showed me that verification only goes so far. The real challenge isn't just confirming who someone is - it's understanding what they might do. From employment fraudsters with verified credentials to healthcare imposters with stolen birthdates, this year proved that identity verification alone can't prevent deception. But it also showed how combining technical expertise with human insight can help protect organizations and individuals. Key observations from 2024: • Identity verification without intent analysis is incomplete • Employment fraud evolves faster than verification methods • Healthcare identity remains dangerously vulnerable • The best fraud prevention combines technology and psychology • Product marketing must address both verification and trust Three posts that captured these themes: "Employment Fraud and Identity Verification" On why verifying someone's identity only goes so far https://lnkd.in/g_J5gDkr "Rich Powaza's Disappearance" Real consequences of fraudulent behavior https://lnkd.in/gJsctr3g "Get Off My Lawn" Changing workplace norms and responsibilities https://lnkd.in/gEETeC3v Through Bredemarket, I delivered over 100 content and analysis projects helping organizations navigate these challenges. I also conducted research on employment fraud tactics and moderated communities helping others avoid scams. Looking ahead: 2025 will require even more sophisticated approaches to identity verification and fraud prevention. The fraudsters aren't going away - but neither am I. I'll continue helping organizations implement effective identity strategies while advocating for ethical AI use and employment practices. To the wildebeests following along: remember that verification is just the start. The real value comes from understanding intent and building trust. #fraud #identity #security #productmarketing -- Get your 2024 LinkedIn Rewind! Go to coauthor.studio

Content creation. It’s a challenge. Long before “experts” proclaimed that text with correct spellings, Oxford commas, and—wait for it—em dashes was obviously generative AI-produced, people celebrated the ability of generative AI to create content quickly. Early this year, I challenged myself to create content as quickly as a bot. And while I have never met my five-minute creation target, I have two ways to speed production. One of which was inspired by the ancient Greeks. (And yes, I did forget to mention Memphis.) “Take the story of Zeus lusting after Metis and succeeding in his pursuit, until an oracle (unrelated to Larry Ellison) prophesied that Zeus and Metis’ second offspring would overthrow Zeus. To prevent this, Zeus swallowed Metis. “Makes sense to me. “Then the story gets REALLY weird….” Quote from Bredemarket’s “Two Measures to Generate Content in (Almost) Five Minutes” https://lnkd.in/gxppDAJY

TL;DR … oh, wait …

“Generating traffic to your website is only half the battle in startups. The real challenge is converting those visitors into paying customers, subscribers, or leads. This is where Conversion Rate Optimization (CRO) comes into play.”

“The rule change will affect far more people, however, because it both eliminates the number-of-transactions threshold and drastically lowers the dollar-limit threshold to more than $600 for all transactions combined.”

A huge benefits system was hacked in Rhode Island. State benefits systems such as RIBridges are complex and often hosted on old infrastructure that requires modernization. (“Modernization” is a great buzzword to use to toss around when describing aging state computer systems, as I know from my years working with driver’s license and biometric identification systems.) The older and more complex the system, the easier to hack. Now the RIBridges system is down, applicants are using paper forms, and a cyber criminal is requesting a payout. For more, see “On the RIBridges Benefits System Hack” in the Bredemarket blog: https://lnkd.in/gfRTRKeQ #cybersecurity #fraud #identity #security

If the world is flat… …there’s no need to look beyond the horizon. …only the current quarter counts. If you want to survive… …think beyond the current quarter. …invest in the long term. …invest in product marketing. …invest in a product marketer. John E. Bredehoft on LinkedIn: https://lnkd.in/gvi5fcfm I’m seeking a Senior Product Marketing Manager role in software (biometrics, government IDs, geolocation, identity and access management, cybersecurity, health) as an individual contributor on a collaborative team. Key Accomplishments • Product launches (Confidential software product, Know Your Business offering, Morpho Video Investigator, MorphoBIS Cloud, Printrak BIS, Omnitrak). • Multiple enablement, competitive analysis, and strategy efforts. • Exploration of growth markets. Multiple technologies. Multiple industries. Over 22 types of content. Currently available for full-time employment or consulting work (Bredemarket).

#SEO = = - Nearly 60% of Google searches end without a click - The top organic result has an average CTR of 27.6%. - 44% of Gen Z now use TikTok as their primary search engine. - Google’s search ad revenue dropped 2% last quarter—the first dip in years. The warning signs are there. Is there still value in SEO? Yes. Is it worth the investment? Debatable.

Content marketers, I need your advice on tweaking my content project tracking. As background, I maintain 2 Asana projects: 1 for the content-proposal-analysis work I perform for clients of my Bredemarket consultancy, and 1 for the content I create for Bredemarket self-promotion. In my most recent iteration, the projects include the following sections: 1. Backlog 2. To do 3. Doing (with some additional granularity I won’t address here) 4. Done Fine as far as it goes, but some projects are never “done.” A piece of content may be released in January, but as part of maintenance you may want to maintain it by revisiting and revising it in April, July, and October. Content marketers, how do you account for scheduled maintenance in your content projects? Like a cowboy, a content marketer’s work is never done.