Breuklander Communications

Data shows that while ESG (environmental, social, and governance) matters more now than ever in the age of AI, it can be a challenge to align values and messaging with the realities the technology brings. PR and comms teams have their work cut out for them when communicating around this topic. AI impacts energy consumption, emissions, labor, data protection and more. Businesses need to consider how to balance their technology usage with the need to comply with ESG requirements. Join my guest Bo Breuklander, M.A., Principal of Breuklander Communications, and me as we discuss how companies can best navigate these tricky waters. Join us live to ask YOUR questions - or catch the replay at your convenience. Want to create live streams like this? Check out StreamYard: https://lnkd.in/ecGnjkPD

"Too much of the burden has been put on workers to figure out how to use AI." - Christina Janzer, Slack senior VP of research and analytics This is exactly why I developed a free course designed to help communicators, human resources, and business leaders implement a more structured use of AI for their teams. 👉 Grammarly - 80% of workers say generative AI improves the quality of their work, but 52% don't know how to use it effectively. 👉 McKinsey & Company - Organizations that use AI effectively see productivity increases of up to 40%, streamlining operations and driving collaboration. 👉 Gartner - 73% of employees feel their workplace communication tools don't meet their needs. 📚 WHAT'S IN THE COURSE? Lesson 1: Introduction to AI and Its Value for Your Organization Lesson 2: Experimentation and Strategic AI Usage Lesson 3: Addressing Top Concerns in AI Adoption Lesson 4: AI Leadership and the Risk of Falling Behind Lesson 5: Governance, Ethics, and Responsibility in AI Lesson 6: Training and Readiness for AI Integration Lesson 7: Embracing Change and Keeping Humanity Central If you want to learn more about this course or continue your journey to AI proficiency, check out the course link below. 👇 #GenAI #EmployeeEngagement #Comms

I’m joining an awesome panel next Thursday on the future of work and how technology is shaping the way we communicate! ALI Conferences is hosting a virtual session exploring the emerging trends and technologies revolutionizing internal communication. We’ll discuss the impact of remote work, AI, and automation on employee engagement, collaboration, and productivity. You’ll learn about best practices for adapting communication strategies to the changing workplace. Here are some key takeaways: ⭐ Technology is transforming the way we work and communicate. ⭐ Remote work and automation are reshaping the workplace. ⭐ Adapting communication strategies is essential for success in the future of work. I hope you'll join us too! Stefani Quarles Akshobh Giridharadas Chanel N. T. Dayna Lovelady, M.Div., MBA Breuklander Communications #FutureOfWork #Technology #AI #EmployeeEngagement

Successful change managers bridge the gap between leadership and employees. They ensure messages are delivered effectively, timely, and in a way that resonates with all stakeholders. 🌟 Did you know that 71% of change initiatives fail due to employee resistance and lack of management support? Resistance comes from a lack of understanding rather than an unwillingness to adapt. 📖 Read more about overcoming obstacles to positive change within your organization (👇 link in comments). #ChangeManagement #EmployeeEngagement #OrganizationalEffectiveness

Less than half the people in a recent Poppulo survey rate their organization’s ability to communicate change as very effective. As transformation becomes more difficult with high employee resistance, an airtight comms strategy has never been so crucial. #changemanagement #comms https://lnkd.in/duXj82rF

Discover the potential of employee advocacy in strengthening your brand, trust, and marketing efforts. Join us as we dive into aligning organizational goals, leveraging existing channels, and crafting compelling messages that resonate with employees. This session is designed to empower communicators and marketers with practical strategies, tools, and insights to foster a culture of advocacy, amplify brand messages, and measure the impact of their efforts. When: September 6, 2024, 11 a.m. - 11:45 a.m. ET Where: LinkedIn Live Who: Our Speakers - Bo Breuklander, Founder & Principal, Breuklander Communications, and Communications Instructor at the University of Tampa - Armando Mayo, Founder & Chief Strategist, Arvima, and Speech Instructor at the University of Tampa Don't miss this opportunity to elevate your brand and unleash the power of employee champions within your organization. #internalcomms #employeeadvocacy #branding