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Recent data indicates that Gen Z and others are increasingly prioritizing spending on experiences and travel over material goods. As Ken Baldwin put it best, "a guided trip for the angler in your life is a gift they'll truly enjoy. It sure beats a necktie". We were recently featured in Sports Illustrated’s “Fishing on SI.” Check out the full article to learn more about gifting a fly fishing trip, and keep all our amazing AnyCreek Guide Partners in mind as you shop for the holiday season! https://bit.ly/3Czdn6k #AnyCreek #StartUp #Outdoors #OutdoorTech #Travel #Holiday #HolidayGifts #Gifts #SportsIllustrated #SportsIllustratedFishing #GiftGuide #Experiences Sports Illustrated Benjamin Lazarov Thomas Freund Zachary Clinchy Katie Wilson