BrightEdge

🚀 3 New AIO Verticals to Watch in 2025. This year, key industries such as Healthcare, E-commerce, and B2B Tech and Finance saw substantial growth. What verticals are next…   🔍 BrightEdge Generative Parser™ has identified some key patterns in mid-December that give a glimpse into three key verticals of AI Overview focus for the new year.   Here's a sneak peak:   ✈️Travel: An area where we have witnessed significant experimentation and stabilization in Q4 is still growing.   #Travel queries, including destinations, lodging, and activities, grew from 0.1% to 4.1%   🍽️Restaurants: In mid-December, we detected small but focused testing on complex queries such as "restaurants with vegetarian food for groups."   #Restaurant queries, including dining, menus, and reservations, grew from 0% to 6.0%   🎭Entertainment: An area where we see Google looking to find the right ways that AIOs can add value to the user beyond standard universal results.   #Entertainment queries, including shows, events, and venues, grew from 0.3% to 5.2%   The Year Ahead: AI Overviews and the Local Connection 🎯   AIOs are evolving to understand multiple types of intent and complex requests that combine numerous requirements such as location, features, and broader user context.   🍳Taking restaurants as an example, today, they are serving multi-intent types such as "restaurants with vegetarian food for groups."   In 2025, especially in key verticals such as travel, restaurants, and entrainment, there is a vital and imminent need for brands to up their local search and content strategies and connectivity. 📈   ⚡ As you prepare for the year ahead, ensure your organization is ready to adapt to increased AIO sophistication and their expansion into new and existing verticals.   Marketers across every type of industry face an exhilarating year ahead.🌟   #AI #SEO #AIO Trends #Google #LocalSEO #AIOverviews   💭 Thoughts? 

🔄 New AI and Search entrants like OpenAI and Perplexity could, for the first time, take search market share in 2025. That's a huge change. But will Google's advancements in AIO balance that out? It was great to talk to Laurie Sullivan at MediaPost this week about the state of AI and the search market. 📈 #ChatGPTSearch and #Perplexity are growing fast, the former at a prolific pace (especially with the recent news on the Apple and #Siri integration) 🚀 But Google is no sleeping giant. 📊 With BrightEdge Generative Parser ™, we can see that AI Overviews (AIO) presence is growing across most industries. 🌐 From a macro perspective – between May and August, AIOs have been growing and are most present in #Healthcare, #Education, #Insurance, and #B2B sectors. 📉 There are also areas where it is decreasing and stabilizing, and in some cases still experimenting (#Ecommerce, for example). In 2025, we will see with #Gemini 2.0 even more multi-model consumer interactions and platform experiences in #AIO. ⚡ The race is gaining pace! 💡 Regardless, the key takeaway: 2025 will open up a whole new realm of opportunities for #search and #contentmarketers #AISearch #SearchGPT #Perplexity #GoogleAI #FutureOfSearch #AI2025

🎯 Google's AI Overviews are completely transforming how search identifies and elevates authoritative sources. How can you ensure your brand wins? Is it time to think about "Share of Conversation"?   We've moved beyond asking IF AI will transform search. We're now watching HOW it's happening in real-time.   It was great to catch up with Danny Goodwin from Search Engine Land today.   We had a great conversation on our latest research report from BrightEdge Generative Parser ™.   Some of the things we discussed in our latest report (below) include:   1.      Where sustained growth and decreased volatility show AIO maturation 2.      How YouTube citations have found a new baseline with steady growth 3.      Where and why list features in AI Overviews indicate major structural changes   🔑And, if you're an industry marketer, key insights from our report include:   🛍️ #E-commerce AIOs dynamically evolved over the holidays ✈️ The #Travel sector stabilizes after a huge October surge 💻 The #B2B Tech sector experiences dramatic content evolution 🏥 #Healthcare experiences strong authority consolidation 🔐 The #Insurance sector experiences the most focused authority shift   Parting thoughts?   ·      We are at the moment of inevitability in search. ·      Topical authority isn't just nice to have anymore - it's becoming the ultimate brand differentiator for 2025. ·      We've long anticipated the impact of AI, and now, together, we can see how it is reshaping the search landscape before our eyes.   🚀 As AI experiences build on two-way communication and engagement 'in the result' – and out and across platforms –brands also need to consider their 'Share of Conversation.'  

🚀 Google's Gemini 2.0: The Next Step in the Evolution of AI in Search 🌐 "No product has been transformed more by AI than Search," states Google CEO Sundar Pichai, and today's announcement proves it! 💡 With the release of Gemini 2.0, Google is raising the bar for developers by introducing its Multimodal Live API— designed to transform how we build and interact with apps. For search marketers, it is a big step as part of the revolution in understanding how consumers engage with content and information. From tackling complex topics to solving advanced math problems and understanding multimodal queries, #Gemini 2.0 will further power AI Overviews, taking Google search to another new and next level. Here's what's exciting: ✅ Enhanced reasoning capabilities for multi-step questions. ✅ Integration with tools like Lens, Maps, and even gaming knowledge through Genie 2. ✅ Improved AIO results and a roadmap to expand across more countries and languages by next year. This move also brings Google Gemini closer to competing with OpenAI's Realtime API, but with added multimodal functionality that's set to push search marketing boundaries even further. It will drive more rethinking about creating and optimizing content for #Multimodal AI in 2025. 🌍#AI #GoogleSearch #Innovation #Gemini2.0 #DigitalMarketing #Search #AIOverviews

🔍 Thrilled to share insights with Forbes CMO and below, I share more about the imminent need to know how AI changes customer and brand connection. From Google AI Overviews to Perplexity, ChatGPT Search, and more, the convergence of search and AI opens up many new opportunities and a much broader Total Addressable Market (TAM) for organizations everywhere. 🤔 Yet, according to SAS and Coleman Parks research: •  90% of organizations plan to invest in Generative AI for marketing in 2025 •  90% of CMOs admit that they do not fully understand #GenerativeAI or its potential impact ⚖️ This presents a striking paradox – a knowledge gap presents both a challenge and an opportunity for the forward-thinking #CMO and marketing leaders. CMOs need to drive marketing's understanding of their customers' search behaviors right now! 🎯 AI is Reshaping Customer Experiences: Just as the #iPhone and #Appstore transformed our world, we're standing at the threshold of another seismic shift. But this time, AI isn't just changing how we interact with technology—it's fundamentally reimagining how we experience everything. Here are three examples. 🛍️ Shopping is becoming truly intelligent. Forget basic product recommendations. We're moving toward AI that understands context, preferences, and intent at scale. Imagine an AI that doesn't just suggest a bread maker—it understands your cooking style kitchen setup and even connects you with communities of similar enthusiasts. ✈️ Travel planning is being revolutionized. The days of juggling multiple tabs and comparison sites are numbered. AI is creating seamless, personalized journeys that consider everything from your preferred airport to your budget constraints—all in #realtime. 🏥 Healthcare is becoming proactive, not reactive. AI isn't just providing information; it's delivering personalized guidance that anticipates needs, connects resources, and helps users make informed decisions about their well-being. The big takeaway: AI isn't just about #automation or #efficiency. It's about creating deeply personalized, intuitive experiences that adapt and evolve with each customer interaction. 💡 The simple solution: As marketers or brands, ask yourself: 1)     What sets us apart? 2)     What is our unique advantage? 3)     How can we create content that leverages our expertise and positions us as the go-to authority? ⚡For CMOs, the imperative is clear: There is an imminent need to shift from thinking about AI as a tool to seeing it as a transformative force that will reshape how you connect with and serve your customers. 🔗https://lnkd.in/g-ctbp6p #AIInnovation #CustomerExperience #FutureOfMarketing #ForbesCMO #Forbes

🔥Great to be featured in Forbes CEO today and share advice on what search and AI evolution means for business leaders. Below are a few pointers, particularly as Ecommerce brands power through #CyberMonday.   Recently, I had the pleasure of being interviewed by Megan Poinski on the #ForbesCEO network.   💬 We covered quite a lot in a short time, but below is a brief recap of the main topics we discussed.💡   •  Google's recent AI-powered changes to its shopping search results🔮 •  New data from BrightEdge Generative Parser ™ on #Ecommerce and the holidays •  The multimodal shift from text-based LLMs to voice, visual, and #video models •  Why YouTube will transform and offer richer shopping experiences 📦 🛍️ •  Where organizational leaders should focus their #marketing attention right now   🎯 For the #CEO and #CMO alike, the bigger picture.   1. The convergence of #search and #AI isn't just a technological shift—it's part of a decade-long transformation that has fundamentally changed how brands connect with their customers. 🤝 2. If Google is important to your business, understanding and adapting to how search and AI work together will be the critical factor that determines your brand and your bottom line (revenue) success.   3. Marketing is at a pivotal moment. This is a moment where every organizational leader needs to understand the AI and search landscape at a level of detail many may not be used to.   ✨ Going forward, I believe there is an imminent need for a deeper organizational and cross-functional understanding of how search and AI are evolving now - and for tomorrow's future.   You can read the full article below   https://lnkd.in/g2sUikgP   💭 I would love your thoughts and additional input!   #SearchEvolution #DigitalTransformation #MarketingLeadership #MultimodalAI #AIOverviews #Google