Brightfield Group

Unlock the Future of Wellness: Subscribe to 𝑾𝒆𝒍𝒍𝒏𝒆𝒔𝒔 𝑷𝒖𝒍𝒔𝒆! Stay informed in the fast-paced world of wellness. Wellness Pulse brings you valuable insights, exclusive content, and exciting opportunities—straight to your inbox. What’s Inside Each Edition? 📰 Overview of Recent Wellness Reports – Summaries of our latest insights 📝 Blog Recap – Catch up on recent posts you may have missed 🚀 Platform Updates – Discover new features and enhancements 🌐 Curated Resources – Explore online content featuring our data and insights Don’t miss out! Subscribe today and join a community that’s shaping the future of wellness. Let’s explore the world of wellness together! 👉 https://hubs.la/Q037v-5M0 #Newsletter #WellnessPulse #WellnessTrends #ConsumerInsights #CPGTrends #MarketTrends #BrightfieldGroup

Millennial Women Are Redefining “Drinks on Us” 🍵🥤🌿 More millennial women are embracing a low-alcohol lifestyle, swapping cocktails for coffee, soda, and even cannabis. But the demand for better non-alcoholic options is growing! With 54% seeking better NA beverages, brands have a major opportunity to innovate. 📥 Get key insights in our Non-Alcoholic Drinks Report: https://hubs.la/Q037kDHH0 #AlcoholTrends #CPGInsights #ConsumerInsights #NonAlcoholicTrends #BeverageInnovation #BrightfieldGroup

💚🍃 Cannabis & Connection: Beyond Valentine’s Day What drives cannabis consumption? Relationship status, social habits, personal routines, and wellness goals—all play a role. Whether for solo relaxation or shared experiences, consumer behaviors are evolving. Our latest H2 2024 Cannabis Consumer Insights reveals the shifting behaviors brands need to know. 🔍 📊 Who’s consuming more—singles, couples, or social users? 🌱 What product trends are emerging across relationship types? 💘 How does relationship status impact cannabis use? Find out in our latest blog: https://hubs.la/Q0375WDV0 #CannabisTrends #ConsumerInsights #BrightfieldGroup #MarketResearch

Happy Valentine’s Day! 💖 Whether you’re celebrating with a partner, friends, or just treating yourself, there’s something for everyone—chocolate, wine, and (let’s be real) half-price candy the day after. 😄 Vote and tell us—what’s your Valentine’s go-to treat? 👇 #ValentinesDay #Poll #JustForFun #BrightfieldGroup

💔Loneliness is growing—and younger generations feel it the most. Our data reveals that 39% of Americans now say they often feel lonely, up from 34% just last quarter. Millennials (48%) and Gen Z (47%) report feeling it most, while Gen X (42%) and Boomers (26%) experience it less. Why? Younger generations are more digitally connected than ever, yet real-world connection is harder to find. Social shifts, remote work, and changing community structures all play a role. A small gesture can make a big impact. Show someone they are loved and appreciated this week. 💙 Want to dive deeper into consumer psychographics and attitudes? Let's talk 👉https://hubs.la/Q036GHXm0 #ConsumerInsights #ConsumerAttitudes #MarketLandscape #CustomResearch #BrightfieldGroup

🔔 Have you caught the latest 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐏𝐮𝐥𝐬𝐞 𝐍𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫? If not, now’s the time! Get exclusive insights on 𝐊𝐞𝐲 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐓𝐫𝐞𝐧𝐝𝐬 in 2025, evolving consumer behaviors, and what’s next in the 𝐂𝐏𝐆 𝐦𝐚𝐫𝐤𝐞𝐭—all in one place. 📩 Don’t miss out—subscribe today and stay ahead of the curve! 👉 https://lnkd.in/d8jCWWwM #Newsletter #ConsumerInsights #CPGTrends #MarketTrends #WellnessTrends #BrightfieldGroup

❤️ Chocolate: A Love Story Across Generations? Not quite. 🍫🍬 While 81% of Baby Boomers stay loyal to chocolate, only 46% of Gen Z feel the same. Instead, nearly 40% of Gen Z are reaching for gummies this Valentine’s Day! 🍬 The general population? 🍫 Chocolate still reigns, with 66.5% indulging in cocoa-based delights. Is the classic chocolate losing its grip, or are new formats redefining indulgence? Let’s discuss! As consumer preferences shift, wellness trends are evolving too! Curious about what’s shaping 2025? Download our January webinar presentation deck: https://hubs.la/Q036l73f0 #ValentinesDay #CandyTrends #CPGInsights #ConsumerInsights #BrightfieldGroup

📢 Brightfield Group on BevNET.com & Nosh.com Community Call! How are women in perimenopause and menopause shaping the future of CPG? Brightfield Group’s Kate Floyd (Stevenson) Director of Client Strategy, and Julie Murphy Director of Research and Insights, break down the data in a must-listen episode of the BevNET & NOSH Community Call podcast. Women’s wellness isn’t a niche—it’s a major market force. Get the insights to stay ahead! 🎧 Listen now: 🔗 Spotify: https://hubs.la/Q035-Kbs0 🔗 Deezer: https://hubs.la/Q035-HHW0 🔗 Apple Podcasts: https://hubs.la/Q035-L2L0 #CPGTrends #WomensHealth #MenopauseMarket #BrightfieldGroup

💚 𝑳𝒐𝒗𝒆, 𝑹𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑𝒔 & … 𝑪𝒂𝒏𝒏𝒂𝒃𝒊𝒔 💚 Valentine’s Day is near, and while love is in the air, so is cannabis. 💨 Whether single, married, or partnered, relationship status shapes cannabis habits—from product choices to consumption motives. Our latest H2 2024 Cannabis Consumer Insights explores how love and cannabis intersect, revealing key trends for brands. 💘 How does relationship status impact cannabis use? Find out in our latest blog: 🔗https://hubs.la/Q035YN-x0 #CannabisTrends #ValentinesDay #ConsumerInsights #BrightfieldGroup

🌊✨Is 𝐒𝐞𝐚 𝐌𝐨𝐬𝐬 the Next Super Ingredient? Sea moss, once a niche wellness trend, is now catching the attention of U.S. consumers. Like functional mushrooms, it promises a lot—from immunity and thyroid support to mood-boosting and weight management. 📈 While still a small market, consumer purchases are rising fast, and social buzz is growing. Missed our January webinar on emerging wellness trends, including the rising popularity of sea moss? Don’t worry—nothing’s lost! 🎥 Catch a quick snippet from the session, then grab the full presentation deck to stay ahead of what’s next: 🔗 https://hubs.la/Q035LSsx0 #SeaMoss #WellnessTrends #FunctionalIngredients #ConsumerInsights #BrightfieldGroup