Broadcast2World

As a B2B, getting traffic to your landing page only builds your online presence. In order to build your bottom line, you need the right kind of traffic. In other words, you would benefit if the traffic to your site consisted mainly of interested prospects ready to purchase your products or avail your services, helping you see substantial ROI on your efforts. And to drive such traffic, B2Bs need a medium that intrigues the right customer and makes visiting your landing page the next obvious step. Allow me to demonstrate further with this commercial video from Cloudera. They begin by highlighting the challenges and aspirations associated with enterprise AI, which acts as Cloudera’s USP to get the right businesses turning their heads and listening intently. To bring their presentation full circle, they employ immersive visuals throughout the commercial that make you feel like you’re right in the center of it all, tackling enterprise challenges with them. Finally ending with a personalized yet effective CTA, “Trust Your Data”, followed by clearly showing the URL of their landing page, directing interested viewers on where to go next to learn more. Apart from driving traffic to landing pages, how else can commercial videos benefit B2Bs? Do let me know in the comments!

Vertical videos are best known for their 9:16 aspect ratio. But this isn’t the only thing that makes them desirable. This format has now made content easy to consume on a smaller screen, quick to retain, and instantly shareable, all in a few moments. But when it comes to video marketing, how well does it fare against traditional video formats? Our latest blog gives you a better perspective into the world of vertical videos, what they are, why they’re important, and top examples that show their impact in real time. 🔗 Check out the full blog here: https://hubs.li/Q02_3zDb0 Here’s an example of a vertical video from GE HealthCare to show their charm on full display. Do check it out!

B2Bs that use videos to market their SaaS product are already ahead of the curve. But how do you stay ahead in the long run? It boils down to turning your current strategies into a framework that enables your SaaS videos to deliver exactly when you need them to. We show you how to do that in our comprehensive guide to B2B SaaS video marketing, exploring what it is, why it's important, best B2B examples, and much more. 🔗 Check out the full blog here: https://hubs.li/Q02-Trnh0

Attracting target customers to your B2B is only the first step. Here’s how you convert them into actual customers. Understand that once a prospect reaches your doorstep, they want reasons to trust you over competitors. Giving them the right reasons quickly is how you get the ball rolling. Which is why many B2Bs give an emphasis on building thought leadership to engage prospects at this initial stage to increase their chances of conversion significantly. But how does a well known brand approach thought leadership, especially when their brand perception is already at a recognizable level? I’ll let Qualcomm demonstrate it with their explainer video here. This is the first episode of their “Animating 5G” series where they use animated explainer videos to demystify 5G technology and everything surrounding it. It begins by asking a curious question: “At a party, how would you explain 5G to someone?” Which is followed by Qualcomm’s SVP and GM, Durga Malladi, giving insights on 5G as a technology and the benefits it brings to businesses and 5G users. But when you look closely, you’ll see that this is more than just an explainer video simplifying a revolutionary telecommunication solution. In fact, this is a conversation that delivers knowledge straight from an expert, adding an extra layer of credibility for Qualcomm here, helping them build thought leadership in real time. The answers to the questions asked are coupled with beautifully animated visuals to not only increase information retention but also turn it into a story that feels far more memorable. Making this video feel like Qualcomm is talking directly to you, understanding the questions you might have about 5G, and then presenting the solutions in a way that’s unforgettable and builds authority. Did this explainer video from Qualcomm resonate with you? I would love to know your thoughts in the comments!

Want to turn 66% more prospects into your customers? Your offering needs to have these 2 things associated with it. ✅ Convenience ✅ Clarity In other words, you need to show how easy it is to use your offering and communicate its utility clearly enough that they keep using it. One of the best ways to communicate convenience and clarity is to answer common questions your target customer might have about your products and services and do so with accuracy and authority. Let me show you what I mean with this example from GEICO. As part of an elaborate FAQ video series, this video is the second episode, made in collaboration with Duo Team, showing their viewers the correct way to report a claim. It begins by enacting various scenarios and circumstances that justify filing for an insurance claim, like a tree falling on a car used right at the start of the video. It then quickly transitions into the procedures, supplementing everything with on-screen text and animated imagery to show the steps in action in clear detail with the voiceover bringing everything together. But the thing that caught my eye was how Geico Insurance didn’t go for the straightforward approach used in most FAQ videos. Instead, they use humor in their favor and turn a common (and sometimes frustrating) tale of insurance claims into a short and engaging video that eliminates resistance in an entertaining way. Which keeps an interested prospect watching, gives the answers to their questions accurately, and encourages them to watch the next video in their FAQ series. What’s something you liked about this FAQ video from Geico Insurance? Do let me know in the comments!

Video advertising will become a $242 billion market by 2028 according to Statista! To take advantage of such a lucrative space, you need to be aware of the emerging trends that are shaping this industry. Our blog gives you the bigger picture by exploring some powerful video ad statistics and how they can make your commercials the talk of the hour. 🔗 Learn more here: https://hubs.li/Q02ZXNWN0

B2Bs in fintech are taking a new approach to build trust with their target audience. And it works. Let me show you how. To build brand affinity with your audience you need to ensure that you: ✅ understand their problems thoroughly ✅ have exactly what they’re looking for ✅ can help them implement your solution quickly ✅ connect to their personality (most important) Let's take this example from Adyen. Since 2006, they have been a key player in B2B payment solutions. But a longer stint in the industry doesn’t mean attracting new customers gets any simpler. Adyen demonstrates this approach using this fintech explainer video. When you’re targeting the top of the funnel, your videos need to cut through the noise and immediately attract attention.  Adyen does this by highlighting several customer questions on payment processing right in the beginning, which grabs the attention of viewers through relatability. This acts as an icebreaker that shows that they understand the financial service challenges their customers go through. Next, they build upon this context and introduce Adyen Help. Using motion graphics with upbeat music and dynamic visuals, they highlight the simplicity and swift problem solving that their platform offers. This creates positive associations between convenience and using Adyen’s platform. Finally, they end with typographic animation that guides viewers to the website’s landing page where interested businesses can access this service and explore further. What do you think about this fintech explainer video from Adyen? Let me know in the comments!

You don’t need a 60 to 90 seconds explainer to make an impact. You can do it in half the time. Don’t think of it as reducing the duration of your explainer videos. It’s about packing a punch in a limited duration so you can influence your target audience right where it matters, honoring their time and attention. Our latest blog explores this further by going over some amazing examples of 30-second explainer videos and how they helped businesses make their voice heard and remembered in less time. 🔗 Read the full blog here: https://hubs.li/Q02ZGZjX0 Here’s an example of a 30-second explainer video from Deloitte to show you what we’re talking about. Do check it out and let us know your thoughts in the comments.

If you think explainer videos only simplify your offerings, you’re not using them to their full potential. Along with attracting potential customers, you need to show how their values match with your brand values, as that builds an emotional connection which then becomes your gateway to building trust. And the best way to do that is by telling your brand story. How can your business do that using explainer videos? I’ll let Lyft give you some pointers here. It begins when a kid named Logan (a subtle nod to one of Lyft’s co-founders, Logan Green) decides to change the transportation industry when being stuck in traffic gets him thinking of a solution. It quickly introduces the second protagonist, John Z (again a subtle nod to the second co-founder, John Zimmer) who highlights the social disconnect that traditional transportation has brought upon the world. Using character animation, the video shows the partnership between Logan and John Z in a way that feels relatable and instantly makes you feel like you’re also a part of Lyft’s origin story. And it does that by turning a crazy startup idea into a tale of ambition, imagination, and impact that immediately intrigues the audience and keeps them watching to see how things turn out. One thing that I really like about their presentation is how they subtly show a transformation from traffic jam induced roads into futuristic transport made possible with Lyft. This made Lyft’s efforts to make the world a better place feel all the more real and all the more achievable, building positive brand associations their audience couldn’t forget. What do you think about this brand explainer video for Lyft? I would love to know your thoughts in the comments!

Choosing an explainer video for your marketing campaign is just the first step. Here’s what you need to do next. You need to analyze the nature of your campaign and your marketing objectives and then determine which type of explainer video will make your efforts bear fruit. Or else, your investment would be all for nothing. So to help you take the right decision, our latest blog outlines the 11 major types of explainer videos your business should be aware of so your campaigns drive results. 🔗 Read the full blog here: https://hubs.li/Q02ZhNXY0 Among the many types of explainer videos at your disposal, brand explainer videos are one of the most common. To illustrate, here’s an example from IBM