BTP Unite

How do you cure a "case of the Mondays"? Coors Light says it’s with a 12-pack!🍻 AdWeek recently spotlighted Coors Light's clever new campaign, “Monday Light,” created to take on the toughest Monday of the year—the one right after the Super Bowl. As part of the campaign, fans can enter a game-day sweepstakes to win a free 12-pack featuring limited-edition "Monday Light" packaging in place of the iconic "Coors Light." But Coors Light didn’t stop there—they leaned into a relatable “Monday moment” when a recent spelling error (“Refershment”) appeared across ads in The New York Times, Times Square, and beyond. Their response? “These things happen when you’re forced to launch a campaign on a Monday.” This campaign is a masterclass in turning a trending phrase into a fun, engaging brand moment. By keeping things light and relatable, Coors Light shows how an idea-first strategy can build meaningful connections with consumers. After all, who doesn’t feel a little “Monday Light” after the big game? Read the full article here: https://lnkd.in/g_i4VtKF

Throwback Alert! 🚨 At BTP Unite, our team is made up of seasoned industry professionals who bring expertise and passion to every project. Our talented team members have worked with some of the most iconic brands in the past, including Lowe’s and their partnership with NASCAR’s Team 48. Lowe’s Home Improvement Warehouse was a proud supporter of Team 48, and campaigns focused on building emotional connections, boosting reputation, and driving success. From start to finish, we pride ourselves on delivering high-quality results while keeping costs efficient. At BTP Unite, you’ll always work with professionals who truly know the industry. Check out Lowe’s NASCAR here: https://lnkd.in/gzkiqHgp 

Throwback Alert! 🚨 At BTP Unite, our team is made up of seasoned industry professionals who bring expertise and passion to every project. Our talented team members have worked with some of the most iconic brands in the past, including Lowe’s and their partnership with NASCAR’s Team 48. Lowe’s Home Improvement Warehouse was a proud supporter of Team 48, and campaigns focused on building emotional connections, boosting reputation, and driving success. From start to finish, we pride ourselves on delivering high-quality results while keeping costs efficient. At BTP Unite, you’ll always work with professionals who truly know the industry. Check out Lowe’s NASCAR here: https://lnkd.in/gzkiqHgp 

Let’s Talk STEAK.🥩 Or more specifically, let’s talk about Outback Steakhouse. AdWeek recently highlighted Outback’s latest ad—a bold, “unhinged” campaign that’s turning heads and sparking laughs. It’s a perfect example of how humor and creativity can grab attention in a crowded media landscape. Think about it: when’s the last time a TV commercial made you stop and watch? Exactly. This ad isn’t just entertaining—it’s a masterclass in the power of captivating marketing. Like Outback, your business can thrive with smart, attention-grabbing campaigns that drive buzz, growth, and success. So, did the Outback ad grab your attention? Watch/Read more here: https://lnkd.in/e-EgFTDq

What’s your New Year’s resolution? Is it driving more clicks to your website, developing a fresh perspective, reaching new audiences, or growing your brand? UNITE with us. Backed by data-driven strategies, our team is committed to guiding you toward success in the year ahead. As for our New Year’s resolution? It’s simple: to keep growing, collaborate with even more brands, and continue helping yours rise to the top. Let’s make it happen—together. #BetterTogether

How Are Brands Preparing for a Potential TikTok Ban?    The rumored TikTok ban has marketers wondering: what’s next? While the platform's loss as a prime advertising channel might tempt brands to redirect budgets elsewhere, the solution isn’t simply about choosing a different media channel—it’s about anticipating the next big thing.  Investing TikTok advertising dollars into emerging platforms could be key. After all, users tend to follow the content creators they love, and a TikTok ban might create shifts in platform popularity. So where will users turn for their nightly scroll—Instagram Reels, YouTube Shorts, or a new contender?  Brands must recognize that ad spending has its limits, but adaptability and versatility are key to achieving success—even in the face of a potential TikTok ban. Learn more on this topic here: https://lnkd.in/gFU-tGWt

Cheers to 2025! As we step into the new year, we at BTP Unite want to express our gratitude for an incredible 2024. Together with our partners, clients, and team, we’ve achieved amazing milestones and are ready to embrace the opportunities ahead. Here’s to another year of collaboration, creativity, and growth—because we truly believe we’re better together. Wishing you a year filled with success, joy, and unity. Let’s make 2025 unforgettable!

We hope everyone enjoyed their Christmas this year! We are only a few days away from 2025, as we move into the new year we want you to start thinking about your brand’s goals in the upcoming year. We want to work with you this year and help improve your brand. Let's leverage our expertise and help your brand climb to the top. #BTPUnite #BetterTogether

As 2025 kicks off, brands are reimagining their marketing strategies—and the music industry is taking center stage.🎵 AdWeek recently spotlighted the growing trend of leveraging music to drive consumer engagement. By tapping into cultural moments in music, brands are creating fresh, impactful messages that resonate with their audiences. From chart-topping hits to viral moments in pop culture, the music scene offers endless opportunities to spark excitement. Brands like Verizon, H&M, and Hellmann’s are already leading the way with this approach. Is your brand ready to strike a chord with your audience in 2025?🎸 Learn more here: https://lnkd.in/gsFXWy6A

We hope you and yours enjoy a season filled with love and laughter, friends and family. And perhaps a few cookies – complete with frosting and decorations. Some things are better together.