buzzback

We’re thrilled to announce that buzzback has been recognized on the 2024 GRIT Top 50 Most Innovative Suppliers list! We ranked #14 among the Most Innovative Suppliers and #7 among Most Innovative Full-Service Agencies. Read more here! #mrx #marketresearch #innovation #marketresearchsupplier #fullserviceagency #GRITTop50 #GRIT #greenbook #GRIT2024

What do wellbeing and wellness mean to women across the US, UK, and Germany? In our upcoming webinar, we will explore how women define their wellbeing, understand their aspirations, concerns, and goals, and uncover the factors that shape their health and self-care journeys toward longevity. Join us on March 5 at 11 AM ET, 5PM GMT as we share insights into the emotional and practical dimensions of women’s wellbeing. You’ll learn how brands can cut through the clutter and compete in an increasingly crowded space by understanding: – What wellbeing, wellness, and longevity mean to women across different markets. – Key factors that influence their health, wellness, and self-care routines. – What are their current wellness go tos and do they work? We look forward to your participation! If you like to know more, please message us.

A big congratulations to our client Sargento on the launch of their new product, Shareables! This was the first Sargento project buzzback worked on exploring a "shareable" cheese and cracker offering. Our VP of Qualitative Research Brand and Consumer Insights, Monica Boudreaux, led the qual team on this project. We started with a forum / Digital Ethnography, then conducted an ideation workshop, and then went into in-person focus groups. It is always such a joy to see a successful product launch come out of all that research! Run don't walk to your nearest store to pick up this delicious snack and enjoy sharing it with a pal! 🧀 🏃♀️ 🏃♂️ #sargento #shareables #snack #mrx #marketresearch #qualitative #focusgroups #ideation

📢 Calling all applicants: We're #hiring a new Senior Research Analyst to help meet increased demands in the global consumer packaged goods space. Apply today or share this post with your network. Apply directly through LinkedIn or on our careers page here: https://lnkd.in/gSJqMWZ7 #joblisting #hiring #consumerpackagedgoods #cpg #seniorresearchanalyst #mrx #marketresearch

Continuing our look back at the top insights of 2024, today we're spotlighting Generation Jones. This generational cohort, born between 1954 and 1964, sits between the Baby Boomers and Generation X. The wellness distinctions between Gen Jones and their cohort bookends provide brands an opportunity to optimize their communications. Learn more about how you can keep up with Generation Jones here: https://lnkd.in/dRJY7AWR #mrx #marketresearch #insights #generations #generationjones #wellness #brandmarketing

We're kicking off our top insights of 2024 recap with a look at the hottest topic of the year: wellness 🧘♀️ 🛀 🥗 🩺 From physical & mental health to financial wellbeing, we explored how consumers define wellness, the products they use to care for themselves, and how brands can meet them where they are. We started strong with a deep dive into the health & wellness consumer—uncovering 4 key segments. See the research here: https://lnkd.in/gsZBrkER #ConsumerInsights #WellnessTrends #mrx #MarketResearch

Now that we've settled into 2025, we're taking a moment to reflect on our top insights of 2024: https://lnkd.in/geM3uGxy Over the next week we'll be sharing the highlights from our #research over the past year, delving into consumer sentiment and behavior from generational differences, to sustainability to all things wellness. Stay tuned! #marketresearch #mrx #consumerinsights #consumersentiment #generations #sustianability #consumersegments

Happy holidays from all of us at buzzback! Tomorrow will be our last day of normal operations before we close for 2 weeks for some end-of-year respite and time with friends & family. Each holiday season, buzzback donates to a charity in honor of our clients and partners. This year we picked Save the Children International, which has championed the rights of the world’s’ 2.3 billion children since 1919. Wishing the best to you and yours - we will see you in 2025! #mrx #marketresearch #happyholidays

Buzzback is delighted to be speaking at the AURA Insight event "Generational Insights: Exploring the Changing Consumer Landscape" https://lnkd.in/etRyDT3J Our talk is titled "State of the Generations: a view from both sides of the Atlantic." We will be delving into how recent events are affecting the young and old, especially their mental health and wellbeing. We are eager to contribute to a cross-industry dialogue around the important topic of generational research! #AURAs #mrx #marketresearch #generationalresearch #currentevents

Liz White and Karen Lynch are diving into all things Qual – from uncovering human stories to the tools we need to keep up in 2025.    If you want to know what the future of Qual looks like, check this out!