Camphor reposted this
If you're a proptech founder looking at GTM motions in home services, mortgage, or real estate, check out my post on running a playbook for running GTM in an outdated space IF you choose to go the B2B route. I personally see a lot of cons with B2B in this space, but if I were a B2B proptech founder, this is what I would do: https://lnkd.in/gGkVuvzR #proptech #sales #gtm #homeservices #mortgage #realestate #b2b