Canto

Content marketing in 2025 isn’t just about producing more—it’s about producing better content in a smarter way. The key? Distributing the right content to the right audience in the right channel. Amy Higgins put it best in our recent Future of Digital Content webinar. 📍 First, identify where your audience actually engages. Are they deep-diving into LinkedIn thought leadership, skimming Instagram Reels, or searching for solutions on YouTube? 🎯 Then, make sure your content fits the designated channel and speaks directly to your audience. Personalization isn’t just a buzzword—it’s what makes content resonate, convert, and build brand loyalty. In a crowded digital space, relevance wins. Where’s your audience spending time, and are you meeting them there with content that matters? Check out our comments to learn where to watch the full Future of Digital Content webinar for more stellar insights! #ContentMarketing #DigitalStrategy #MarketingTrends

Delivering a seamless, engaging product experience is more important than ever and digital asset management (DAM) software can help! A DAM platform can elevate your product experience management—from ensuring consistent brand messaging to streamlining your creative workflows. With a DAM platform you can: ✅ Enhance your brand storytelling ✅ Optimize asset workflows to speed up time-to-market ✅ Create a unified experience across every customer touchpoint And so much more. Whether you’re rethinking your product strategy or looking to boost operational efficiency, a DAM platform helps you deliver the right content at the right time. https://ow.ly/RFHX50V6glm #ProductExperience #BrandConsistency #CustomerExperience

Every content team chases brand awareness, but what sets top performers apart is their ability to solve the fundamental challenge of operational efficiency. Most content teams are drowning in complexity, using four or more disconnected tools, and wasting hours searching for digital assets, undermining content ROI 😔 Luckily, there's a better way. Top performers emphasize cross-team collaboration as a top priority (84% of them to be exact). They know hitting their content KPIs requires scalable systems that eliminate friction. They also know a DAM platform is the best and easiest way to achieve this crucial, operational goal. How are you prioritizing operational efficiency in 2025? 👀 Check out our comments for more insights from our 2025 State of Digital Content report! #ContentMarketing #DigitalAssetManagement #TeamEfficiency

Want to know what sets top-performing content teams apart in 2025? In this Ad Age article, Mike Lacey breaks down five key strategies—like focusing on the right metrics, integrating systems, and leveraging DAM+PIM for better collaboration. It’s all about working smarter, not harder. Check it out here: https://ow.ly/PWW250V4qqj #ContentMarketing #DigitalMarketing #MarketingTrends #DAM

In another clip from our "Future of Digital Content" webinar, Amy Higgins breaks down a simple but powerful way to cut through marketing complexity—clear definitions and a single source of truth. When teams aren’t aligned on where to go for what they need (or even what basic terms mean), workflows get messy fast. #ContentMarketing #DigitalContent #MarketingTrends #MarketingStrategies #ContentStrategy

Running a retail brand means juggling seasonal campaigns, endless content, and multiple channels—all while staying on top of the latest trends. It’s a lot. That’s where digital asset management (DAM) comes in. Our guide, Digital Asset Management for Retail Brands, breaks down how DAM—and tools like Canto PIM—help retail brands go to market faster, protect their brand identity, and maximize content ROI. Ready to streamline your content workflows and keep your brand consistent across every channel? 📥 Download the guide now: https://ow.ly/K9sL50V0PHz

We’re thrilled to share that Canto has been named to G2’s 2025 Best Software List for Best Content Management Products! 🎉 What makes this extra special? It’s based on real customer reviews. That means YOU—our amazing users—put us here. From AI-powered search to smarter workflows, we’re always pushing DAM forward so you can find what you need, when you need it—without the hassle. And with a team that’s got your back every step of the way, you’ll never have to figure things out alone. It’s an honor to be included on this incredible list of content management solutions, and we’re more motivated than ever to keep innovating and delivering the best experience possible. A HUGE thank you to our customers for trusting us with your content (and maybe even making digital asset management a little fun along the way). We appreciate you! #BestSoftware2025 #Canto #DigitalAssetManagement #DAM #Innovation #CustomerLove #ContentManagementSoftware #ContentStrategy

Lost time is lost potential. According to Canto’s State of Digital Content 2025, 68% of content teams spend more than three hours each week just searching for assets—a persistent challenge year after year. Imagine what your team could achieve with those hours back. ⏱️ With streamlined organization, you can reclaim time, boost creativity, and drive results. 📥 Learn how to overcome content management challenges and improve efficiency—download the full report here: https://ow.ly/Cv1950V0PG4

This Valentine’s Day, show your content team some love with a DAM that keeps everything organized, accessible, and easy to find. No more digging through endless folders or wondering if you’ve got the latest version—just seamless collaboration and brand consistency. Ready to fall in love with better content management? Canto’s here to make it happen. 💘 #ValentinesDay #DAMLove #ContentManagement #BrandConsistency #Canto

Our "Future of Digital Content" webinar was filled with incredible insights! In this highlight, Erica Gunn and Devin Reed dive into the role of AI in content creation, reminding us that while AI helps scale, the real magic happens when brands focus on genuine storytelling and building authentic connections—not just churning out more content.