Carpe Diem Consulting Group, LLC

A happy Friday to you, and welcome to the next next episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. The old rule of thumb says that it takes at least 7 touches (and now likely more in today's media-saturated world) to finally catch the eye of a prospective client. But too often, we give up too early and literally let business slip away. So, to that end, I wanted to dive in today and talk about retargeting campaigns and how they can help you reach and connect with your potential customers. Take just 4 minutes and let's think about marketing in new and different ways that you can put into practice now. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/gMBRVpue We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! #marketingtactics #PractialMarketing #PracticalActionableMarketing #Retargeting #RuleOf7 #RetargetingCampaigns

It's Friday which means it's time for the next episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. One of the biggest mistakes I see business people make in their marketing is sending the same message to the biggest list they can find. To do that, you have to either keep your message super simple (which can be good), or else water it down so it applies to everyone (not so good). That's where email segmenting can be a worthy investment of your time and effort. Take the next 4 minutes and spend them with me, thinking about marketing in new and different ways that you can put into practice now. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/gKRrU93U We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! #marketingtactics #PractialMarketing #PracticalActionableMarketing #EmailMarketing #CustomerSegmentation #EmailListSegmenting

It's Friday which means it's time for the next episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. This will also be our last episode of 2024, so I thought it might be appropriate to look at how to bridge the real and digital worlds and talk about how to integrate offline marketing tactics with your digital efforts. Marketing is strongest when your message can be repeated and shared across different channels. Take the next few minutes and spend them with me, thinking about marketing in new and different ways that you can put into practice now. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/ge3X_ZGf We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks and we'll see you in 2025! 🎉🎉 #marketingtactics #PractialMarketing #PracticalActionableMarketing #MarketingAcrossChannels #OfflineAndDigitalMarketing #IntegratedMarketing

I'll skip the Friday the 13th jokes and we'll just get to the latest episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. It's funny, but sometimes marketers feel like we have to be the ones who come up with all the marketing messaging ourselves when we have an incredible resource right at hand - our customers. Interacting with them, and encouraging their comments, can often lead to some incredibly powerful marketing, so this week's episode is all about user-generated content (or UGC). I invite you to take just 4 minutes to think about your marketing in new and different ways. My goal, as always, is to give you insights you can put into practice now. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/gNKuTxj5 We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! #marketingtactics #PractialMarketing #PracticalActionableMarketing #UserGeneratedContent #CustomerInteractions #MarketingIdeas

It's Friday which means it's time for the next episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. So, have you ever wanted to include video in your marketing mix? It's not as hard as you might think and in this episode, we'll plant some seeds to get you thinking about what might be possible and how to approach doing your own videos. Take the next 4 minutes and spend them with me, thinking about marketing in new and different ways that you can put into practice now. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/gTfSzHwJ We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! #marketingtactics #PractialMarketing #PracticalActionableMarketing #VideoMarketing #LeveragingMarketingToMakeVideos

It's Friday and we have the latest episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. With the holiday here in the States next week, we're going to not post an episode so I've been saving this meaty topic to help tide you over - Neuromarketing! Or, basically, how marketers can use the science of the brain to better understand and connect with consumers. It's really fascinating stuff but I think we tackle it in a way that is a good introduction and hopefully gets you thinking about new ways to see what might work with your audience. So if you have 4 minutes, I invite you to spend them with me and explore another way in which we can become better marketers. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/gGAr9Q8f We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! PS. We'll be back in two weeks with our next episode! #marketingtactics #PractialMarketing #PracticalActionableMarketing #Neuromarketing #UnderstandingYourCustomer #BrainScience

It's Friday and time for another episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. This week, we're going to get in touch with some feelings, specifically our customers' feelings and look at how genuine empathy and understanding can really help hone your marketing message. So if you have 4 minutes, I invite you to spend them with me and explore another way in which we can become better marketers. You'll find the episode in the usual places, but here's one link to make it easy to grab: https://lnkd.in/geebPbqV We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! #marketingtactics #PractialMarketing #PracticalActionableMarketing #EmpathicMarketing #UnderstandingYourCustomer

Happy Friday everyone and welcome back to this week's episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. After last week's technical hiccup, I'm happy to be bringing you a new episode! But rather than take it easy, I thought I'd dive into a potentially meaty topic - how to incorporate sustainability and corporate social responsibility (CSR) into your marketing messaging. There's a lot of potential to enhance your brand's reputation and appeal if it's done authentically and well. So spend just a few minutes with me as we dive into this fascinating topic. And here's a link to make it easy to listen: https://lnkd.in/gKzfvscq We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thanks! #marketingtactics #PractialMarketing #PracticalActionableMarketing #SustainabilityInMarketing #SocialResponsibilityInMarketing

Happy Friday everyone and welcome back to this week's episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. So first, some "bad" news - my podcast platform has been experiencing more glitches this week and, as a result, I could not get my planned episode completed. So instead, I thought I might re-post the very first episode from mid-2023 that offers some easy tips to help you create social content for you and your business. Fortunately, the advice still works well - in fact, I referred to this very process when working with a client last week (so maybe it was just top-of-mind when I was deciding which episode to re-share). Keep your fingers crossed that the IT gods smile upon me and my platform and we'll be back with a new episode next week (or look for another favorite). Here's a link to make it easy to listen: https://lnkd.in/guFkexVG We appreciate your joining us and please let us know what you think by leaving us a comment below. And if you find the content helpful, we always appreciate a like and a share. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #EasySocialMediaCreation #PAMRedux

Happy Friday everyone and welcome back to this week's episode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. Today, we're going to explore the importance of actively seeking and incorporating customer feedback into your marketing strategies. This episode will discuss methods for collecting feedback and how it can inform product development, customer service improvements, and marketing messaging. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/gsDPWShK We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #CustomerFeedback #MarketingStrategy