Your brand is your most valuable asset—are you protecting it? 🛡
On this week’s episode of Harvest to Pour, I sit down with James Gourley, an intellectual property attorney from Carstens, Allen & Gourley, LLP, who knows what it takes to safeguard your business’s identity. From trademarks and patents to packaging innovations, James shares actionable insights that every business owner, especially in the beverage industry, needs to hear.
Why does this matter?
In a competitive market, your brand identity is everything. Whether you’re launching a new product, growing an established company, or navigating emerging spaces like THC beverages, protecting your intellectual property early could mean the difference between success and costly setbacks.
Here’s a sneak peek at what you’ll learn:
💹 Trademarks drive business growth: Filing early ensures your brand name is protected and avoids expensive legal conflicts later.
🛠 Small changes have big impacts: Packaging innovations—like saving materials—can transform efficiency and profitability.
⚔ Trademarks vs. Patents: Learn why trademarks, not patents, are often the most valuable intellectual property for beverage companies.
James explains these concepts in simple, practical terms, breaking down how small businesses can take affordable steps to secure their brand value and future success.
🎧 Tune in now for the full episode!
👉 Listen on Spotify, Apple Podcasts, or wherever you get your podcasts.
🔗 https://lnkd.in/egXJdNnQ
Don’t miss out on this one—your brand’s success depends on it. 🎙️
#podcastinterview #intellectualproperty #beverageindustry