Cattlemen’s Beef Board | Beef Checkoff

Beef x dairy operations are on the rise. Through Beef Checkoff-funded research, see how beef-on-dairy calves benefit the entire beef supply chain and meet consumer expectations for quality. Hear from California producer Jack Hoekstra about why he integrated beef into his dairy operation and the benefits he’s seen firsthand. Get the full story here: https://bit.ly/3V8djRm #BeefCheckoff

Merry Christmas and Happy Holidays to all the hardworking cattle producers! While many celebrate today, we know you’re out there – feeding, checking and caring for your cattle like every other day. Thank you for your dedication to raising the beef that feeds so many. Wishing you and your families a safe and joyful holiday season. #BeefCheckoff

"Seasoned Greetings: Unwrap the Value and Versatility of Beef for the Holidays" lays it out – consumers still turn to beef for holiday meals despite tighter budgets. From roasts to steaks, beef is the centerpiece on festive tables. See the full breakdown of this Checkoff-funded research: https://bit.ly/3B2t31x #BeefCheckoff

Meet Boe Lopez, cow-calf producer and Cattlemen’s Beef Board member from Springer, New Mexico. Rooted in family tradition, Boe shares his passion for ranching and the beef industry. #BeefCheckoff

The New York Beef Council, with funding from the Beef Checkoff, has teamed up with Syracuse University Athletics- Professional to highlight beef as the go-to protein for athletes, coaches and fans. This collaboration features digital ads, game day "Win-the-Beef" promotions and nutrition resources through the Checkoff-funded Build Your Base program. These efforts showcase beef's role in fueling performance and recovery while reaching major metro areas across New York. See more here: https://bit.ly/3Ordljz #BeefCheckoff

Wondering where your Beef Checkoff dollars go? In a new episode of Ranch It Up, Andy Bishop, Kentucky producer and chairman of the Cattlemen’s Beef Board, breaks down the Checkoff’s purpose and return on investment and dives into the 2025 budget. Get answers on how your dollar drives beef promotion. Listen here: https://bit.ly/4fP1pDJ #BeefCheckoff

The 2025 Beef Checkoff budget is set – every dollar is targeted at boosting beef demand and consumer trust. From research to promotion, these funds are working to secure beef’s spot on the plate and keep the industry strong. Get the full breakdown here: https://bit.ly/3Z4aKCh #BeefCheckoff

"Everyone in our industry, they have to be environmentalists.” Episode 4 of the Checkoff-funded "Voices of the Outdoors" series by Beef. It's What's For Dinner., takes us outside Bozeman, Montana. An adventure filmmaker and 5th-generation rancher discuss how beef production influences and cares for the land. This series shows consumers that agriculture is more than taking – it’s about leaving the land better than we found it. Learn more here: https://bit.ly/4eu1RGK #BeefCheckoff

On this episode of The Drive in Five, see how the Beef Checkoff promotes beef to millions of consumers in the Northeast. Plus, we'll take you to the Little League International World Series where beef promotions connect with young athletes. Tune in to see a quick roundup of ways your Checkoff dollars are driving demand for beef. #BeefCheckoff